2. Brand Ambassador
“A Brand Ambassador is someone who, at the most basic
level, represents a brand in a positive way.
It is the duty of a Brand Ambassador to express the message
of a company to consumers or people who would gain
something from learning about the brand being advertised”
3. Characteristics of brand ambassador in general
• A thorough knowledge about the product
• Friendly and outgoing
• Speak about the brand to the general public , friends , etc
• Desire to perform and the get good name to the brand
• Should be able top appeal to the human aspects of the
product
4. How to choose a brand ambassador
• Depends on business’s core values
• Reputed person
• Based on their public image and their
individual traits
5. Motives behind endorsing a celebrity
• Instant Brand Awareness and Recall.
• Celebrity values define, and refresh the brand image.
• Celebrities add new dimensions to the brand image.
• Instant credibility or aspiration PR coverage
• Convincing clients.
Successful brand !!
S=P* D*AV --the multiplier effect
Where S is a successful brand,
P is an effective product.
D is Distinctive Identity
and AV is Added values.
7. A tribute given by Sports star magazine
• malleable personality
• coping with challenges
• willing to change
• firmly rooted to that fierce desire of winning
• respects the seniors
• giving others enough breathing space in the Indian dressing
room
• heart to admit his mistakes
10. Quotes from MSD
• “I am not the one to make big statements in press
conferences,”
• ”Our record at home is something that we can be really
proud of. It is a big achievement for us but it does not mean
that we can relax a bit”
(after winning 2011 IPL)
11. • ”He is a real cool customer. It seems nothing can put him
under pressure. Whatever the situation, he is always under
control. The best thing about his captaincy is he backs the
newcomers a lot. He makes sure that every player gets
enough chance to prove himself. It's very important. Much
like Dada. Most of the senior players in the current team
started under Dada”
