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Guerilla marketing

Guerilla marketing



Various trends in guerilla marketing

Various trends in guerilla marketing



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    Guerilla marketing Guerilla marketing Presentation Transcript

    • Guerilla Marketing By Arun Kumar S
    • What is Guerilla Marketing ?
      • Definition:
      • The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, they are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places!
      • Intercept encounters in public places, street giveaways of products, stunts
      • Any unconventional marketing intended to get maximum results from minimal resources.
      • More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to engage the consumer and create a memorable brand experience
      • Influence of Social Media in Guerilla Marketing
      In Practise
      • Anando Milk, from India, wanted to increase milk consumption among children
      • you can see a child strong enough –a benefit of the milk, of course– to move part of the building itself
      • Advertising Agency : McCann Erikson Agency
      • As wrapping the female students’ dormitory in the shape of a calendar and using Axe for a month throughout March, they aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe
    • In India by Big bazaar
    • Principles foundations of guerrilla marketing
      • Guerrilla Marketing is specifically geared for the small business and entrepreneur.
      • It should be based on human psychology rather than experience, judgement, and guesswork.
      • Instead of money, the primary investments of marketing should be time, energy, and imagination.
      • The primary statistic to measure your business is the amount of profits, not sales .
      • The marketer should also concentrate on how many new relationships are made each month.
      • Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
      • Forget about the competition and concentrate more on cooperating with other businesses.
      • Guerrilla marketers should use a combination of marketing methods for a campaign.
    • Small Business
    • Ipod – Connect with Southern Railways ?
    • Guess what type of marketing ?
    • Go Geurilla on Social Media
      • Misuse or misunderstanding, and guerrilla marketing is no different.
      • Describe brand hijacking, pirate marketing, and underhanded business tactics like domain squatting or well-organized web attacks on websites.
    • Guerrilla social media marketers get customer-focused by
      • Diving deep into online communities and answering and asking questions.
      • Writing web content that doesn’t boast about corporate greatness but talks about solutions to the customers’ challenges
      • Listening, responding, and helping instead of using marketing monologues
      • Providing multiple channels for feedback through major social networks and tools like Live chat
    • Disadvantages
      • it is not completely fail safe
      • you will not be able to pinpoint exactly what works and what does not
      • You will not see instant or overnight results stemming from your efforts
      • you will have a few detractors who find fault in your methods
      • it's so important to check your local laws before engaging in a guerilla marketing campaign- to avoid legal action
      • Thank you