Guerilla marketing


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Various trends in guerilla marketing

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Guerilla marketing

  1. 1. Guerilla Marketing By Arun Kumar S
  2. 3. What is Guerilla Marketing ? <ul><li>Definition: </li></ul><ul><li>The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, they are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places! </li></ul>
  3. 4. <ul><li>Intercept encounters in public places, street giveaways of products, stunts </li></ul><ul><li>Any unconventional marketing intended to get maximum results from minimal resources. </li></ul><ul><li>More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to engage the consumer and create a memorable brand experience </li></ul><ul><li>Influence of Social Media in Guerilla Marketing </li></ul>In Practise
  4. 6. <ul><li>Anando Milk, from India, wanted to increase milk consumption among children </li></ul><ul><li>you can see a child strong enough –a benefit of the milk, of course– to move part of the building itself </li></ul><ul><li>Advertising Agency : McCann Erikson Agency </li></ul>
  5. 8. <ul><li>As wrapping the female students’ dormitory in the shape of a calendar and using Axe for a month throughout March, they aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe </li></ul>
  6. 9. In India by Big bazaar
  7. 11. Principles foundations of guerrilla marketing <ul><li>Guerrilla Marketing is specifically geared for the small business and entrepreneur. </li></ul><ul><li>It should be based on human psychology rather than experience, judgement, and guesswork. </li></ul><ul><li>Instead of money, the primary investments of marketing should be time, energy, and imagination. </li></ul><ul><li>The primary statistic to measure your business is the amount of profits, not sales . </li></ul>
  8. 12. <ul><li>The marketer should also concentrate on how many new relationships are made each month. </li></ul><ul><li>Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services. </li></ul><ul><li>Forget about the competition and concentrate more on cooperating with other businesses. </li></ul><ul><li>Guerrilla marketers should use a combination of marketing methods for a campaign. </li></ul>
  9. 13. Small Business
  10. 17. Ipod – Connect with Southern Railways ?
  11. 19. Guess what type of marketing ?
  12. 21. Go Geurilla on Social Media <ul><li>Misuse or misunderstanding, and guerrilla marketing is no different. </li></ul><ul><li>Describe brand hijacking, pirate marketing, and underhanded business tactics like domain squatting or well-organized web attacks on websites. </li></ul>
  13. 23. Guerrilla social media marketers get customer-focused by <ul><li>Diving deep into online communities and answering and asking questions. </li></ul><ul><li>Writing web content that doesn’t boast about corporate greatness but talks about solutions to the customers’ challenges </li></ul><ul><li>Listening, responding, and helping instead of using marketing monologues </li></ul><ul><li>Providing multiple channels for feedback through major social networks and tools like Live chat </li></ul>
  14. 24. Disadvantages <ul><li>it is not completely fail safe </li></ul><ul><li>you will not be able to pinpoint exactly what works and what does not </li></ul><ul><li>You will not see instant or overnight results stemming from your efforts </li></ul><ul><li>you will have a few detractors who find fault in your methods </li></ul><ul><li>it's so important to check your local laws before engaging in a guerilla marketing campaign- to avoid legal action </li></ul>
  15. 25. <ul><li>Thank you </li></ul>