Retail as a career
DIPLOMA IN RETAIL MANAGEMENT
Arun Kumar
Course Overview
Section I - Introduction
An Overview of Retail
Theories of Retail Development and Formats in
Retail
Retail...
Section II: Strategy and Planning
Understanding the Retail Consumer
Retail Strategy
Store Site Selection
Methods of Retail...
Section III: Merchandise Management
Basics of Retail Merchandising
The Process of Merchandise Planning
The Methods Merchan...
Section IV: Managing Retail
Human Resource Management Retail - A
Strategic Tool
Retail Store Operations
The Legal and Ethi...
Section V: Creating and Sustaining Value
Managing Retail Infrastructure
Supply Chain Management
Understanding Retail Viabi...
Retail Industry – Global
Scenario




Emerging Markets
Contribution of Retail Sector to world’s GDP
Technology & Innova...
Retail Industry in India






Organized Sector
Unorganized Sector
Contribution to India’s GDP- 14%
India Ranks 5th i...
Emerging Sectors in Retail






Fashion & Apparel
Fashion and Life Style
Food & Bevarage
Pharma
E-Commerce or E-tail...
Factors driving growth are:











Emergence of nuclear families
Falling real estate prices
Growing trend of d...
Skills required as a Retail Sales
Professional









Conceptual understanding
Analytical skills
Detail-orientat...
Barriers in Indian Retail Industry
 







A long way to meet international standards
Lack of efficient supply-chai...
How does this course benefit
me?
The course helps in Understanding
 The Retail Industry
Global & Indian
 Different trend...








Understanding the 5Ps of retailing
People
Product
Price
Placement
Promotion




Understand Sales Process
How to handle objections ?
Understand the knowledge required for a
salesman
Knowledge abou...







Understand the influence of Social Media/
online stores and its impact on sales in Brick
and Mortal (Physical S...







Understand the importance of relationship
marketing
How to achieve more sales ?
Sales Tips
Retail as a career
...
Thank you
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Retail as a career from SAISHA INSTITUTE OF MANAGEMENT STUDIES

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Diploma In Retail Management - Saisha Institute of Management Studies

Course overview and program objectives

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Retail as a career from SAISHA INSTITUTE OF MANAGEMENT STUDIES

  1. 1. Retail as a career DIPLOMA IN RETAIL MANAGEMENT Arun Kumar
  2. 2. Course Overview Section I - Introduction An Overview of Retail Theories of Retail Development and Formats in Retail Retail in India Retail in Key Regions of the World
  3. 3. Section II: Strategy and Planning Understanding the Retail Consumer Retail Strategy Store Site Selection Methods of Retail Expansion
  4. 4. Section III: Merchandise Management Basics of Retail Merchandising The Process of Merchandise Planning The Methods Merchandise Procurement Retail Pricing and Evaluating Merchandise Performance Private Labels Category Management
  5. 5. Section IV: Managing Retail Human Resource Management Retail - A Strategic Tool Retail Store Operations The Legal and Ethical Aspects of the Retail Business Store Design and Visual Merchandising
  6. 6. Section V: Creating and Sustaining Value Managing Retail Infrastructure Supply Chain Management Understanding Retail Viability Retail Marketing and Branding Servicing the Retail Customer Role of Technology in Retail
  7. 7. Retail Industry – Global Scenario    Emerging Markets Contribution of Retail Sector to world’s GDP Technology & Innovation
  8. 8. Retail Industry in India      Organized Sector Unorganized Sector Contribution to India’s GDP- 14% India Ranks 5th in Overall Retail – GRDI FDI Policy in India
  9. 9. Emerging Sectors in Retail      Fashion & Apparel Fashion and Life Style Food & Bevarage Pharma E-Commerce or E-tailing
  10. 10. Factors driving growth are:         Emergence of nuclear families Falling real estate prices Growing trend of double-income households Increase in disposable income and customer aspiration Increase in expenditure for luxury items Large working population Low share of organized retailing Growing liberalization of the FDI policy in the past decade
  11. 11. Skills required as a Retail Sales Professional         Conceptual understanding Analytical skills Detail-orientation Fair understanding of customer’s psychology Observations skills Project Management Operational Skills In-depth product knowledge
  12. 12. Barriers in Indian Retail Industry         A long way to meet international standards Lack of efficient supply-chain management Lack of required retail space No fixed consumption pattern Shortage of trained manpower Lack of proper infrastructure and distribution channels
  13. 13. How does this course benefit me? The course helps in Understanding  The Retail Industry Global & Indian  Different trends in modern retailing  Retail formats  Major Retailers in India
  14. 14.       Understanding the 5Ps of retailing People Product Price Placement Promotion
  15. 15.    Understand Sales Process How to handle objections ? Understand the knowledge required for a salesman Knowledge about the  Product  Customer  Competitors Product  Own Behaviour
  16. 16.     Understand the influence of Social Media/ online stores and its impact on sales in Brick and Mortal (Physical Stores) Most of the sales happen online Customer walk-in declines affecting the performance of the sales person Understand the importance of retaining the customer than adding a new customer
  17. 17.      Understand the importance of relationship marketing How to achieve more sales ? Sales Tips Retail as a career How to prosper in your career ?
  18. 18. Thank you

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