A COMPREHENSIVE STUDY OFPREFERENCE TO WOARD NOKIAAND OTHER BRAND
INTRODUCTION Nokia is a world leader in mobilecommunications, driving the growth andsustainability of the broader mobility industry.Nokia connects people to each other and theinformation that matters to them with easy-to-use and innovative products like mobile phones,devices and solutions for imaging, games, mediaand businesses. Nokia provides equipment,solutions and services for network operators andcorporations. Nokia is a broadly held companywith listings on four major exchanges
RESEARCHOBJECTIVE1. Why customers prefer Nokia over other Brands?2. The areas in which Nokia performs better?3. How the Brand Nokia effect the consumersPsychology?4. Strategies to be adapted by Nokia to be the to keep theirmarket base?5. To analyze the brand NOKIA acceptability by thecustomers.
QUESTIONNAIREQ1. Which mobile brand you would prefer to buy? 1. Nokia 2. Samsung 3. Relience 4. SpiceQ2. Do you think nokia handsets are updated with thelatest features? 1. Yes 2. NoQ3. Do Nokia provide after sale service compared toother mobile phones ? 1. Yes 2. No
Q4. Rate the following brands based on your perceptionon the mentioned criteria on a scale of 1-6 where,1= Below Average 2=Average3=Satisfactory 4=Good5= Very good 6= ExcellentQ7. If a mobile company offers same features, qualityand price as Nokia, will you Still go for nokia ? 1. Yes 2. NoQ8. Where did you come to know about Nokia? 1. Word of mouth 2. Print Media 3. Electronic media 4. Retailers Recommendation
Q9. When do you go for new mobiles? 1. When old one is worn out 2. For change 3. Seek variety and range of mobiles 4. Special occasionsQ10. Who influences your buying decision? 1. Friends 2. Trends 3. Family 4. Myself 5. Salesman
A COMPARATIVE ANALYSIS OF CONSUMER BUYING PREFERENCE TOWARDS NOKIA & OTHER COMPETITORSRESEARCH METHOLOGYRESEARCH STATEMENT:- A comprehensive studyto woardRESEARCH DESIGNTARGET POPULATION:-BarabankiSAMPLING AREA:- somaiya nagar ,naka,Lakhphda bagSIMPLE SIZE:- 50SAMPLING TECHNIQUE :-simple random sampling