7 Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). A social network is a social structure made of individuals (or organizations) called &quot;nodes,&quot; which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship , financial exchange, dislike, sexual relationships , or relationships of beliefs, knowledge or prestige.
7 This architecture diagram summarizes the Clearvale PaaS functionality. At its core are five layers of key technology components: Systems Foundation . Available on a host of elastic cloud infrastructures on a worldwide basis, Clearvale leverages BroadVision’s rich IP and know-how in security, privacy, scalability, HA, systems management at the foundation layer. Portal Framework . These are building blocks for enterprise collaboration and communication, such as workflow and document mgmt, project and task mgmt, search and activity streams. PaaS Solutions : NaaS, EaaS, and FaaS. At a glance, NaaS manages the triangular relationships amongst the workspaces you use, the people you engage, and the content you share in your business social network. EaaS provides additional support for overseeing the cloning/sharing of interdependent networks in an ecosystem. Finally, FaaS takes it all the way, enabling the franchise to operate multiple ecosystems with federated utilities such as global atlas, AppStore, and Business Exchange. Horizontal/Vertical Templates . One can very easily add either horizontal templates/processes such as social enterprise, social CRM, or social commerce for Intranet, Extranet, or Internet use cases, respectively, or vertical ones for ICT, financial, healthcare, retail, and other industry-specific 2.0 use cases. Personalization Dashboards . On top of the stack come two personalization dashboards. The first, called MyStreams, is for every user to track and focus on activity streams across the entire ecosystem using it as both the personal filter and prism. The second, called MySocial, allows one to gain insight into utilization, relationships, and effectiveness of knowledge flows. CV PaaS delivers a full set of Open APIs, which is applied to support multiple touch points such as desktop/laptop PCs and smart terminal devices such as iPhone, iPad, and Android, as well as multiple languages, including 10 of the world’s most popular languages. Also integrated with CV PaaS are some key relationship-based, content-rich network assets, including (1) the Clearvale.com home site supporting viral marketing and invitational join experience; (2) CV Connect for customer support and self-service; (3) Clearvale SecondFloor (or CSF) for E2.0 enthusiasts and participants worldwide to socialize and network with each other for incremental business opportunities generated from the CV ecosystem. Finally, CV PaaS also comes with open adapters such as LDAP, OpenID, CRM, RSS, etc. to integrate Clearvale as the “platform of engagement” with all existing “systems of record”.
Groups allow you to collaborate with other employees via special projects, as well as shared interests/hobbies. Group pages allow for message boards, discussion forums, and file sharing.
An internal UCPA RFP Community was created for internal collaboration across teams in France and Italy. An external UCPA RFP Community was created on the partner network to collaborate with Sedona (our partner). An External UCPA RFP VIP Network was created to deliver the 360 degree view of the company, RFP response and all clarifications.
7 We have also assembled series of consulting services and catalog of both online and on-premise training classes, to be offered to our NaaS/EaaS customers and shared with our FaaS partners. These services cover both strategic planning and tactical execution tracks. On the strategic track, we can help the customer with planning, business value, governance, and adoption issues. On the tactical track, the focuses are on integration with both 1.0 systems of record, and external 2.0 consumer services.
Clearvale the PaaS is offered in three variants — NaaS, EaaS, and FaaS, each of which is available in one or more of the three configurations — public, private, or federated — as shown here. “ Public” is a secure and scalable “multi-tenant” configuration over Clearvale’s default cloud infrastructure, which is available for both NaaS and EaaS. This is the most cost-effective solution for wide spectrum of companies: from large enterprise ecosystems, any small workgroups within large companies, to to SMEs. “ Private” is a secure and scalable “single-tenant” configuration designed for large organizations interested in a dedicated infrastructure. This configuration is available for both EaaS and FaaS solution sets. “ Federated” is a configuration specifically designed for cloud operators who can OEM Clearvale FaaS as part of its more extensive cloud solutions stack. Together, these various cloud clusters form the Clearvale “world”, which under a global directory, can share and connect with each other as the Business Exchange 2.0. More on this later. As an example, here we show the Clearvale world with three main clusters, the Clearvale default cluster on Amazon EC2, the Chinese version of Clearvale, called Mingxigu, on Sina’s cloud, and in Japan on our franchise partner Softbank’s WhiteCloud.
1. Andrea Rubei October 2010 High-Level Overview
2. Future Enterprise: A Brave New World… Enterprise 1.0 Enterprise 2.0 Need to know Need to share Flat Build it; they’ll come Let them come; it’ll get built Open Knowledge stocks Knowledge flows Pull Remove friction Forge fusion Collaborate Accelerate O(N) O(N 2 )
3. There is a clear Market opportunity … CSM strategy adopted for enterprise branding/lead generation ESN platform designed for enterprise performance excellence Self-Service Communities Knowledge Sharing Team Collaboration Consumer Social Media (CSM) Enterprise Social Network (ESN) Site Functionality Intranet Extranet Internet Personal Relationships Personal Leisure
4. The rules have changed Consumerization of the Enterprise Enterprization of the Consumer What you use is what you pay Free is great; Viral effect Intuitive, agile DIY experience Secure, scalable e-biz platform Solution Business Model Consumer Enterprise
5. Introducing Clearvale is the next-generation e-business network aimed at revolutionizing knowledge flows and performance gains across and beyond enterprise ecosystems. It empowers global enterprises, as well as all their constituents, to publicize , personalize , and socialize their communication and collaboration directly, yielding unprecedented business agility , immediacy , and productivity . where knowledge flows, business accelerates.
6. PaaS Architecture Open API (RESTful API; Open Social; etc.) Open Adapters (LDAP; OpenID; RSS; etc.) Space (S2S/S2P/S2C) People (P2P/P2S/P2C) Content (C2C/C2S/C2P) Network Oversight Cloning Sharing Ecosystem Global Atlas AppStore Biz Exchange Franchise High Availability Security / Access Control Systems/Accounts/Provisioning Management + Dashboard Document Management Task Management Workflow Management Project Management Universal Search Stream Management Socialgraphics Dashboard — MySocial Activities Dashboard — MyStreams Social Enterprise Social CRM Social Commerce Vertical Templates/Processes Elastic Cloud Infrastructure Mail Server Existing Systems of Record CRM ERP 1.0 Portal Multi-touchpoint Multilingual Value-Added www.clearvale.com Extensions 3 rd -Party Plug-In’s Custom Apps
7. Clearvale functional overview <ul><li>Blogs </li></ul><ul><li>Discussion forums </li></ul><ul><li>Wikis </li></ul><ul><li>Microblogging </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Communities </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Polls </li></ul><ul><li>DocuVault file sharing </li></ul><ul><ul><li>Version history, access control </li></ul></ul><ul><li>Teamwork </li></ul><ul><li>LDPA/ OpenId </li></ul><ul><li>Twitter </li></ul><ul><li>RSS </li></ul><ul><li>Network/community cloning </li></ul><ul><li>Ecosystems </li></ul><ul><li>Mobile app </li></ul>All you need in one platform:
8. Multi-Language <ul><li>BroadVision Clearvale is available in 9 languages </li></ul><ul><ul><li>Each user can set its own via its account settings </li></ul></ul>
9. S-P-C Golden Relationships Content Space People C 2 P P 2 P S 2 S C 2 C P 2 S S 2 C P 2 C S 2 P C 2 S
10. Unified Activity Streams MyStreams External Streams Business Email Chat Webcast CRM Financial SupplyChain Professional Contact Video Presentation Personal Email Relationship Microblog Streams Space Cluster Ecosystem Network Community Dashboard Widget People Personal Organization Sponsorship Professional Business Custom Content Microblog Message Blog Forum Survey/Poll Wiki File Approve/consent Teamwork Plan
11. The Network: Key resources at hand Quick Links – Key communities and resources. CEO Blog Activity Streams from employees /opinion leaders. Communication and knowledge sharing Forums
12. Communities: Where People Meet
13. Communities: Agility and Access Control Community Membership – Create your community
14. Example: Ad hoc Communities Message Board – quick communication updates / real time brain storming Wiki Pages - Sharing, revisioning and collaboration on content Community Members Forums
15. Example: Sales Collaboration <ul><li>BV Connect - Internal UCPA RFP Community for internal BV collaboration in EMEA. </li></ul><ul><li>BV Partners - UCPA RFP Community to collaborate with Sedona (our partner). </li></ul><ul><li>UCPA Connect - VIP Network to deliver our response and supporting our vision and demo! </li></ul>
16. Example: Innovation 2.0 Set the rules Allow teams to form Allow voting Teams meet and collaborate Present innovation
17. Personal Profile Social Bookmarks Personal Blogs Direct Message Board Latest Activity Activity Metrics
18. Safeguard and Share Content (Docuvault) Categorization Within the network space, community space or your own space Filter Filtering files per type (Document, Photo, Video, …) Filtering & Sorting File: Download, View History, Categorize, Comments, etc. Share with Members, Communities Networks
19. Plan and track with TeamWork <ul><li>Plan, Set Goals & Tasks </li></ul><ul><li>Optimize Resources </li></ul><ul><li>Encourage Collaboration </li></ul><ul><li>Dashboard & Reports </li></ul>Reports Tasks Completion Objectives Goals and Tasks Management Dashboard Review Progress per plan
20. Ecosystem <ul><li>Use more networks to manage complexity </li></ul><ul><li>Once an organization has more than one social network, the relationship between them has to be considered </li></ul><ul><li>These are unlikely to be entirely independent entities </li></ul>
21. Ecosystem: example <ul><li>A Clearvale ecosystem of networks allows overlap of selected users and content </li></ul><ul><li>Users choose which networks and communities they want to share content with </li></ul>
22. Ecosystem <ul><li>This ecosystem may span a wide range of public and private networks </li></ul><ul><ul><li>Some major customers/partners may prefer to interact in a closed network/community </li></ul></ul>
23. Ecosystem <ul><li>In the demo we will see an ecosystem of linked intranets with overlapping content and membership </li></ul><ul><li>We will also see customer-specific networks attached to these intranets can be cloned from templates </li></ul>
24. Ecosystems <ul><li>Centralized Management Console </li></ul><ul><li>Content Sharing Between Networks </li></ul><ul><li>Common Profiles & SSO Between Networks </li></ul><ul><li>Aggregated Statistics </li></ul>Networks
25. File Sharing Network A (Intranet) Network B (Extranet ) Ecosystem Community B1 Community B2 Comm. A1
26. Ecosystem / Cloning <ul><li>Network/community cloning allows network structures and content to be quickly copied from templates </li></ul><ul><li>For example, customer-specific network from a standard template </li></ul>
32. Turnkey Solution <ul><li>Live in Minutes, Not Months </li></ul><ul><li>No IT Reliance </li></ul><ul><li>No Expensive Consultants </li></ul>
33. FaaS Best Practices Tactical Services Strategic Services Communicate Engage Cultivate Collaborate Integrate Innovate Empower Business Value (7V’s) Internet 2.0 Extranet 2.0 Intranet 2.0 Discover/ Design/Deliver (3D’s) Expectations Strategy Participation Contribution Perseverance Motivations Mandate Adoption Habits (7H’s) Enterprise Social Intelligence CSM Policies ESN Policies Social Governance (3G’s) Comm Plats (email/mob) Credentials (SSO/LDAP) CSM (FB/TW/LI/JS) Enterprise 1.0 Legacies Training (on/off-line) Education/ Integration
34. PaaS Configurations Configuration Type Franchise Eco-system Network Separately constituted cloud cluster Federated Dedicated infrastructure over cloud Private Shared infrastructure over default cloud Public PaaS Cloud www.clearvale.com www.whitecloud.com
35. Global Success Stories Professional Services High/Green/Bio Technology Healthcare Government/ Association Media/ Telecommunications Selected Industry Intranet 2.0 Extranet 2.0 Internet 2.0 Baseline Use Case