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Digitized Communication Panel Presentation: Aruba Learning team members Esther Pezij-Broeksema and Bethsarim van Koetsveld-Brinez discuss the use of digitized tools to market business

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This is the presentation in which two of Aruba Learning's youngest team members, Esther Pezij-Broeksema & Bethsarim van Koetsveld-Brinez, discuss hos they do business online, what tools they use and ...

This is the presentation in which two of Aruba Learning's youngest team members, Esther Pezij-Broeksema & Bethsarim van Koetsveld-Brinez, discuss hos they do business online, what tools they use and the theory behind Inbound Marketing and Social Media.

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    Digitized Communication Panel Presentation: Aruba Learning team members Esther Pezij-Broeksema and Bethsarim van Koetsveld-Brinez discuss the use of digitized tools to market business Digitized Communication Panel Presentation: Aruba Learning team members Esther Pezij-Broeksema and Bethsarim van Koetsveld-Brinez discuss the use of digitized tools to market business Presentation Transcript

    • Esther Pezij-Broeksema Bethsarim van Koetsveld-Brinez Panel Speakers Digitized Communication for Businesses
    • Panel Program
      • Introduction Esther Pezij-Broeksema
      • Strea Charters
      • TripAdvisor
      • Oranjestad Stage Bemiddeling
      • Contact
    • Panel Program
      • Introduction Bethsarim van Koetsveld
      • What is Inbound Marketing?
      • Key Elements
      • Benefits
      • Suggested Reading
      • … ask a question or follow
    • Introduction
      • Esther Broeksema-Perzij
      • Aruba Learning
      • Strea Charters
      • Oranjestad Stagebemiddeling
    • Strea Charters
      • “ An intimate sea experience”
      • Homepage
      • http://www.streacharters.com
    • Strea Charters
      • Target Group
      • Honeymooners
      • Young Families
      • Escaping the crowds
    • Strea Charters
      • Marketing
      • Hotel Concierges
      • Local Tourism Guides
      • Facebook
      • TripAdvisor
    • TripAdvisor
      • Homepage
      • http://www.tripadvisor.com
    • TripAdvisor
      • Description
      • Travelbrands
      • International Websites
      • Headquarters
    • TripAdvisor
      • History
      • February 2000 : Founded by Stephen Kaufer
      • August 2005 : InterActive Corporation/Expedia Inc.
    • TripAdvisor
      • History
      • May 2007 : Smarter Travel Media; operates www.smartertravel.com and www.bookingbuddy.com
    • TripAdvisor
      • History
      • 2007 : Independent Traveler Inc/ publishes www.CruiseCritic.com and independenttraveler.com
    • TripAdvisor
      • History
      • February 2008 : Holiday Watchdog; a user generated travel site in the UK
    • TripAdvisor
      • History
      • July 2008 : comparison www.VirtualTourist.com: 1 million registered members and www.OneTime.com
    • TripAdvisor
      • History
      • July 2008 : FlipKey.com: a vacation rental website
    • TripAdvisor
      • History
      • October 2009 : www.Kuxun.cn China’s 2 nd largest consumer travel site and hotel and flight search engine
    • TripAdvisor
      • Benefits for my business
      • Reviews
      • Traveler articles
      • Candid Photos
    • TripAdvisor
      • Other Features
      • Video
      • Forum Discussions
      • Content Distribution
    • TripAdvisor
      • Key Person
      • Stephen Kaufer, CEO
    • Oranjestad Stagebemiddeling
      • Homepage
      • http://www.aruba-stage.com
    • Oranjestad Stagebemiddeling
      • Core business:
      • To mediate
      • Match
      • Helpdesk
    • Oranjestad Stagebemiddeling
      • Target group:
      • MBO/HBO/WO students
      • Private sector and NGO’s
    • Oranjestad Stagebemiddeling
      • Marketing
      • Direct Mailings
      • Visits to schools
      • Facebook
      • Hyves & waarbenjijnu.nl
    • Contact me
      • Esther Pezij-Broeksema
      • [email_address]
      • www.streacharters.com
      • [email_address]
      • www.aruba-stage.nl
    • Introduction
      • Bethsarim van Koetsveld
      • Aruba Learning:
        • Internet Marketing Virtual Assistant
        • Marketing Team
      • Twitter: @beththeimva
    • Introduction
      • Core Activity
      • Inbound Marketing
      • SEO for the websites
      • Content Generation
      • Social Media Marketing
    • Introduction
      • Core Activity
      • Inbound Marketing
      • Newsletter / Subscriber Management
    • Introduction
      • Secondary Activity
      • Graphic & Web Design
    • Inbound Marketing
      • What is it?
      • A new marketing trend, started in 2001.
      • Uses tools available on the Web 2.0 platform
    • Inbound Marketing
      • Focuses on attracting not interrupting
    • Inbound Marketing
      • Key Elements
      • Content
      • SEO
      • Social Media
      • Call-to-action-buttons
    • Inbound Marketing
      • SEO
      • Definition: Search Engine Optimization
      • … is an ongoing process
    • Inbound Marketing
      • SEO
      • … track & plan consistently
      • … can become a 1-hour-a-day task
    • Inbound Marketing
      • SEO
        • … incorporate into website platform = cost effective
    • Inbound Marketing
      • SEO
      • WHY?
      • Easy Content Generation
      • At the click of a button propagation.
    • Inbound Marketing
      • Social Media
        • Do you recognize any of these?
        • How often do you use them?
    • Inbound Marketing
      • Social Media
      • Benefits:
        • Free or low cost, Accessible 24/7/365, reach thousands of people; simply CLICK!
    • Inbound Marketing
      • Benefits
      • Lower Cost
      • Blog + Social Media Sites + Writing + Talking + Research= TIME, but also free to use.
    • Inbound Marketing
      • Benefits
      • Investment over time
      • Content does not loose value
      • Rank accomplished can be maintained
    • Inbound Marketing
      • Benefits
      • Better Targeting
      • Keyword selection defines who finds you; customers self-qualify are more likely to buy.
    • Inbound Marketing
      • Benefits
      • EMPOWERMENT
      • great news for small starting businesses:
        • Attainable: Free or very low cost!
    • CRUSH IT! Why NOW is the time to cash in on your passion.
        • Gary Vaynerchuck
      • Capture: p. 98.
    • CRUSH IT! Why NOW is the time to cash in on your passion.
      • Inbound Marketing is “get off your lazy butt, Yes, YOU!, and interact! Share tidbits of your expertise online!” -marketing.
      • - Beth the IMVA
      • www.creativedesigndevelopment.com
    • Resources
      • www.hubspot.com
      • www.websitegrader.com
      • www.masscontrol.com
      • www.arubalearning.com
      • www.creativedesigndevelopment.com
      Suggested Reading CRUSH IT! Why NOW is the time to cash in on your passion. Purchase via the link @ www.arubalearning.com