Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One

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This is the presentation in which Ananda Mitra, Ph.D. presented at an Aruban Seminar how digital technology has changed the market and marketing tactics that have emerged from this.

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Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One

  1. 1. The Market is ONE<br />Ananda Mitra<br />Wake Forest University<br />
  2. 2. The Old Market<br />Anonymous<br />Homogeneous<br />Passive<br />Large<br />Decisions based on collective<br />Statistical marketing<br />
  3. 3. The New Market<br />Personalized<br />Heterogeneous<br />Active<br />Micro<br />Decisions based on individual<br />Database marketing<br />
  4. 4. The Database<br />Demographics<br />Related behavior<br />Health<br />Location<br />Opinions<br />Taste<br />Group affiliation<br />
  5. 5. Building the Database<br />Social networks<br />Identity narratives<br />Commercial information<br />Personalized surveys<br />Longitudinal tracking<br />Behavior tracking<br />Group tracking<br />
  6. 6. Available Tools to Build Database<br />Facebook, MySpace, LinkedIn<br />Group traces from social networks<br />Social network targeting<br />Combine offline with online<br />Blogs<br />Record keeping<br />Record networking<br />Record updates<br />
  7. 7. Reaching the Database<br />Push vs pull<br />Commercial systems of social networking<br />Personalized communication<br />On-time messages<br />On-place messages<br />Record networking<br />Follow up<br />
  8. 8. Infrastructure<br />Connectivity<br />Convergent systems<br />Form factor<br />Education<br />Technology apprehension<br />Compatibility<br />Appropriate deployment<br />
  9. 9. Emerging Systems of Communication<br />App world<br />Customized social networks<br />Smart phone<br />Automated persistence<br />RFID<br />Location based (GPS)<br />Peripheral tools<br />
  10. 10. Examples<br />http://www.youtube.com/watch?v=-zh9fibMaEk<br />http://www.huffingtonpost.com/lisa-mirza-grotts/social-media-the-choice-o_b_516068.html<br />http://www.commercetuned.co.uk/news/ryanair-steps-up-online-marketing-with-social-media-engagement-for-their-website-079.php<br />http://www.financialpost.com/news-sectors/story.html?id=2732814<br />http://www.prlog.org/10600135-medical-tourism-city-the-largest-medical-tourism-social-network-announces-over-900-active-members.html<br />http://newsok.com/customer-relations-gets-technology-upgrade/article/3450084<br />
  11. 11. Contact<br />Ananda Mitra<br />ananda@wfu.edu<br />Facebook<br />LinkedIn<br />Orkut<br />Blog<br />336-745-6267<br />

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