Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
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Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One

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This is the presentation in which Ananda Mitra, Ph.D. presented at an Aruban Seminar how digital technology has changed the market and marketing tactics that have emerged from this.

This is the presentation in which Ananda Mitra, Ph.D. presented at an Aruban Seminar how digital technology has changed the market and marketing tactics that have emerged from this.

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Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One Presentation Transcript

  • The Market is ONE
    Ananda Mitra
    Wake Forest University
  • The Old Market
    Anonymous
    Homogeneous
    Passive
    Large
    Decisions based on collective
    Statistical marketing
  • The New Market
    Personalized
    Heterogeneous
    Active
    Micro
    Decisions based on individual
    Database marketing
  • The Database
    Demographics
    Related behavior
    Health
    Location
    Opinions
    Taste
    Group affiliation
  • Building the Database
    Social networks
    Identity narratives
    Commercial information
    Personalized surveys
    Longitudinal tracking
    Behavior tracking
    Group tracking
  • Available Tools to Build Database
    Facebook, MySpace, LinkedIn
    Group traces from social networks
    Social network targeting
    Combine offline with online
    Blogs
    Record keeping
    Record networking
    Record updates
  • Reaching the Database
    Push vs pull
    Commercial systems of social networking
    Personalized communication
    On-time messages
    On-place messages
    Record networking
    Follow up
  • Infrastructure
    Connectivity
    Convergent systems
    Form factor
    Education
    Technology apprehension
    Compatibility
    Appropriate deployment
  • Emerging Systems of Communication
    App world
    Customized social networks
    Smart phone
    Automated persistence
    RFID
    Location based (GPS)
    Peripheral tools
  • Examples
    http://www.youtube.com/watch?v=-zh9fibMaEk
    http://www.huffingtonpost.com/lisa-mirza-grotts/social-media-the-choice-o_b_516068.html
    http://www.commercetuned.co.uk/news/ryanair-steps-up-online-marketing-with-social-media-engagement-for-their-website-079.php
    http://www.financialpost.com/news-sectors/story.html?id=2732814
    http://www.prlog.org/10600135-medical-tourism-city-the-largest-medical-tourism-social-network-announces-over-900-active-members.html
    http://newsok.com/customer-relations-gets-technology-upgrade/article/3450084
  • Contact
    Ananda Mitra
    ananda@wfu.edu
    Facebook
    LinkedIn
    Orkut
    Blog
    336-745-6267