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Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One
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Digitized Communication for Businesses: Keynote Speaker Ananda Mitra, Ph.D. Title: The Market Is One

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This is the presentation in which Ananda Mitra, Ph.D. presented at an Aruban Seminar how digital technology has changed the market and marketing tactics that have emerged from this.

This is the presentation in which Ananda Mitra, Ph.D. presented at an Aruban Seminar how digital technology has changed the market and marketing tactics that have emerged from this.

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  • 1. The Market is ONE<br />Ananda Mitra<br />Wake Forest University<br />
  • 2. The Old Market<br />Anonymous<br />Homogeneous<br />Passive<br />Large<br />Decisions based on collective<br />Statistical marketing<br />
  • 3. The New Market<br />Personalized<br />Heterogeneous<br />Active<br />Micro<br />Decisions based on individual<br />Database marketing<br />
  • 4. The Database<br />Demographics<br />Related behavior<br />Health<br />Location<br />Opinions<br />Taste<br />Group affiliation<br />
  • 5. Building the Database<br />Social networks<br />Identity narratives<br />Commercial information<br />Personalized surveys<br />Longitudinal tracking<br />Behavior tracking<br />Group tracking<br />
  • 6. Available Tools to Build Database<br />Facebook, MySpace, LinkedIn<br />Group traces from social networks<br />Social network targeting<br />Combine offline with online<br />Blogs<br />Record keeping<br />Record networking<br />Record updates<br />
  • 7. Reaching the Database<br />Push vs pull<br />Commercial systems of social networking<br />Personalized communication<br />On-time messages<br />On-place messages<br />Record networking<br />Follow up<br />
  • 8. Infrastructure<br />Connectivity<br />Convergent systems<br />Form factor<br />Education<br />Technology apprehension<br />Compatibility<br />Appropriate deployment<br />
  • 9. Emerging Systems of Communication<br />App world<br />Customized social networks<br />Smart phone<br />Automated persistence<br />RFID<br />Location based (GPS)<br />Peripheral tools<br />
  • 10. Examples<br />http://www.youtube.com/watch?v=-zh9fibMaEk<br />http://www.huffingtonpost.com/lisa-mirza-grotts/social-media-the-choice-o_b_516068.html<br />http://www.commercetuned.co.uk/news/ryanair-steps-up-online-marketing-with-social-media-engagement-for-their-website-079.php<br />http://www.financialpost.com/news-sectors/story.html?id=2732814<br />http://www.prlog.org/10600135-medical-tourism-city-the-largest-medical-tourism-social-network-announces-over-900-active-members.html<br />http://newsok.com/customer-relations-gets-technology-upgrade/article/3450084<br />
  • 11. Contact<br />Ananda Mitra<br />ananda@wfu.edu<br />Facebook<br />LinkedIn<br />Orkut<br />Blog<br />336-745-6267<br />

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