Aruba HD Deck
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  • 1. INDEX INFORMATION ON DEMAND 1. Who we are 2. The Aruba Kiosk 3. Bene ts to our Members 4. Something New! 5. Membership Pricing 6. Membership Comparison 7. Our Venues
  • 2. 1. WHO WE ARE SEE TOUCH CONNECT ArubaHD is positioned to offer innovative, interactive and technology-driven marketing solutions to enhance the tourism industry speci cally on the Island of Aruba. Tourism is the backbone of Aruba’s economy. The technologies ArubaHD utilizes to do this, and the content created by the ArubaHD team will cater to the tourism sector and will bene t the local advertising community. ArubaHD will be deploying innovative touch screen kiosks into top resort properties on Aruba. The content is dedicated to cater to tourists needs and will help create useful marketing strategies for the local business community.
  • 3. 2. THE ARUBA GUIDE FEATURES & BENEFITS ArubaHD Kiosk is a breakthrough technology and is the solution for the expensive and hard to track marketing tools in the current tourism industry. ๏ Indepth company pro le listings ๏ Coupon printing feature available to all our partnered clients ๏ Advertising space will feature: Category Speci c Banners, Full Screen Advertising (displays when screen is inactive for 45+ seconds), and Exclusive Advertising Spaces ๏ Touch Reporting (records all touches and can be incorporated in an in-depth report of what users are searching for on the screen) ๏ Units are low maintenance therefore the back-end costs are kept to a minimum
  • 4. 3. MEMBER BENEFITS TOP 10 BENEFITS ๏ Low cost advertising ๏ Information on demand (24/7) ๏ On the spot reservations via the connected phone ๏ Locate on a feature lled Aruba map ๏ Coupon printing feature (i.e. on going sales) ๏ Interactive content (videos, images and sound) to help promote business ๏ Weekly updates ๏ Monthly, quarterly and yearly touch reports to keep current with guest’s interests ๏ No print production costs ๏ Effective and targeted promotions
  • 5. 4. SOMETHING NEW! THE FUTURE IS NOW! Magazines Newspaper ✴ Very expensive ✴ Not directly trackable ✴ Cannot change campaign ✴ Expensive ✴ Not directly trackable ✴ No interactivity ✴ No interactivity ✴ No reservation feature ✴ No reservation feature ✴ No map ✴ Confusing maps
  • 6. 5. MEMBERSHIP PRICING Features Standard Membership Silver Membership Gold Membership Platinum Membership COMPANY LISTING Company Pro le √ √ √ √ Media Content (Photos & Video) √ √ √ √ Menu and/or Price List √ √ √ √ Contact Information √ √ √ √ Print Coupon (Add $10 for Standard Member) √ √ √ Touch to Call (Add $10 for Standard Member) √ √ √ DEDICATED ADVERTISING (When touched will be directed to company pro le) Sub-Category Banner (Example: French Cuisine or √ √ √ Women’s Fashion) Main Category Banner (Example: Restaurant or √ √ Shopping) Home-Screen Banner √ Screen-Saver Signage (inactive for 45+ seconds) √ ARUBA MAP (When logo is touched will be directed to company pro le) Locate on Map Button in Company Pro le (Pin) √ √ √ √ Small Logo Pin on Aruba Map √ √ √ INTRODUCTION PRICES Starting at Starting at Starting at Starting at Price Per Venue, Per Month* $79.99 $119.99 $249.99 $399.99 * Price based on 1 Year contract and Standard Bank Order 6 Month contract: Add $15/unit per month. 1 Venue only: Add $10/unit per month. Check pick-ups: Add $10/unit per month.
  • 7. All Members 6. MEMBERSHIP FEATURES ALL MEMBERS MEMBERS COMPANY PROFILE This page will show whenever a company listing is chosen or their banner or main lobby advertising is touched. This page features: ๏ Interactive Content (Video, Images etc.) ๏ Locate On Map button (redirects to map) ๏ Print A Coupon button (instantly prints a coupon of the company’s on going campaign. (Optional for Standard Members) ๏ Call Now button (user will be directed to pick up the attached phone and will call the company directly to make a reservation or change a previously made reservation). (Optional for Standard Members)
  • 8. All Members 6. MEMBERSHIP FEATURES SILVER MEMBER LISTING PAGE BANNER The listing page will display when a button is touched on the category pages and will include the company lists. Silver Members will have an advertising spot covering the top 1/4 of this screen. Silver Members will stand-out in their categories. Only 2 banners will be featured in each listing page i.e. Italian Cuisine page, Women’s Fashion page or Nightclubs Page
  • 9. All Members 6. MEMBERSHIP FEATURES GOLD MEMBER CATEGORY PAGE BANNER The category page will display when a button is touched on the front-screen and will include the sub-categories. Platinum Members will have an advertising spot covering the top 1/4 of the screen. Gold Members will stand-out in their Sector. Only 5 banners will be featured in each category i.e. Shopping, Dining and Entertainment.
  • 10. All Members 6. MEMBERSHIP FEATURES PLATINUM MEMBER MAIN LOBBY ADVERTISING This Page is the rst page seen in the kiosk. This page shows whenever the unit is inactive for 45 seconds. Platinum Members will have an advertising spot covering the middle 2/3 of the screen. FRONT PAGE BANNER Only 5 ads will be featured on this page and will each When guests choose to view ARUBA rotate every 10 seconds. GUIDE this page will show up. This redirects to all the listings and the Aruba Only 1 Platinum Member will be eligible in their speci c Map. category i.e. Steakhouse, or Jewelry Store Platinum Members will have an advertising spot covering the top 1/4 of the Aruba Kiosk Front Page. Only 5 advertising will be featured on this page and will each rotate every 7 seconds.
  • 11. 6. SAMPLE PLATINUM MEMBERSHIP SCREEN-SAVER
  • 12. 7. OUR VENUES A GROWING MARKET Holiday Inn Renaissance Hotel and Resorts Occidental Grand Resort Room Count: 600 Room Count: 555 Room Count: 379 Avg. Occupancy Per Year: 70% Avg. Occupancy Per Year: 70% Avg. Occupancy Per Year: 80% Monthly Possible Consumers: 25,200* Monthly Possible Consumers: 23,310* Monthly Possible Consumers: 18,192* *Based on daily patrons of 2 persons *Based on daily patrons of 2 persons *Based on daily patrons of 2 persons per room and 70% occupancy. per room and 70% occupancy. per room and 80% occupancy.
  • 13. CONTACT US Sero Biento 5-A Oranjestad, Aruba Fax: +297 585 3520 Ernon Croes Mobile: +297 748 2800 ecroes@arubahd.com / croesernon@gmail.com