Monetization
& Economy
by Artur Varushyla
Who am I?
I’m a CEO & Founder
@AlignedCode - Web-studio focused on Mobile
@SuperPowerVPN - SaaS in Internet Security
parti...
B2C
Поток пользователей → Продукт → Деньги
B2B2C
Поток пользователей → Продукт → Внимание пользователей
Лиды → Внимание пользователей → Деньги
How?
• Subscription
• Paid Apps
• Freemium (In-App Purchases or CC)
• In-app Ad Impressions
• Notifications
KPIs Forming Economy
User Acquisition — число привлеченных
пользователей
Cost Per Acquisition (CPA) — стоимость
привлечени...
Show me the Formula!
• User Acquisition × ARPU = Revenue
• User Acquisition × (−CPA + ARPU) = Profit 
(без учета прочих изд...
CPA > ARPU
CPA > ARPU
• 10 000 × (−1$ + 0,2$) = −8 000$
LTV > CPA = Success
LTV = ARPU (LifeTime) > 3 × CPA и окупает себя за 3-6 мес
LTV = ARPU (LifeTime) = Revenue (LifeTime) /...
Must Have
ARPU = Conv × ARPPU
User Acquisition × (−CPA + Conv × ARPPU) =
Profit — без учета пр. издержек
How to Improve
THE GOAL by Eli Goldratt
Lean Analytics by Benjamin Yoskovitz
Thanks :)
http://facebook.com/arthur.varushyla
http://linkedin.com/in/arthurvarushyla
@artuxa
Monetization & Metrics for Imaguru
Upcoming SlideShare
Loading in...5
×

Monetization & Metrics for Imaguru

183

Published on

This keynote describes key KPIs to measure on your startup project and take important decisions.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
183
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Monetization & Metrics for Imaguru

  1. 1. Monetization & Economy by Artur Varushyla
  2. 2. Who am I? I’m a CEO & Founder @AlignedCode - Web-studio focused on Mobile @SuperPowerVPN - SaaS in Internet Security participant @Yandex.Start @Tolstoy Startup Camp
  3. 3. B2C Поток пользователей → Продукт → Деньги
  4. 4. B2B2C Поток пользователей → Продукт → Внимание пользователей Лиды → Внимание пользователей → Деньги
  5. 5. How? • Subscription • Paid Apps • Freemium (In-App Purchases or CC) • In-app Ad Impressions • Notifications
  6. 6. KPIs Forming Economy User Acquisition — число привлеченных пользователей Cost Per Acquisition (CPA) — стоимость привлечения пользователя Average Revenue Per User (ARPU) — и доход на привлеченного пользователя
  7. 7. Show me the Formula! • User Acquisition × ARPU = Revenue • User Acquisition × (−CPA + ARPU) = Profit  (без учета прочих издержек) • ARPU = Revenue / User Acquisition • CPA = Acquisition Costs / Lead Acquisition
  8. 8. CPA > ARPU
  9. 9. CPA > ARPU • 10 000 × (−1$ + 0,2$) = −8 000$
  10. 10. LTV > CPA = Success LTV = ARPU (LifeTime) > 3 × CPA и окупает себя за 3-6 мес LTV = ARPU (LifeTime) = Revenue (LifeTime) / User Acquisition
  11. 11. Must Have ARPU = Conv × ARPPU User Acquisition × (−CPA + Conv × ARPPU) = Profit — без учета пр. издержек
  12. 12. How to Improve THE GOAL by Eli Goldratt Lean Analytics by Benjamin Yoskovitz
  13. 13. Thanks :) http://facebook.com/arthur.varushyla http://linkedin.com/in/arthurvarushyla @artuxa
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

×