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PROCESS AND TENSION
IN A DIGITAL AGENCY

@heykluge
@arturoeperez
A TALE OF TWO AGENCY
ARCHETYPES
CREATIVE
DEV SHOPS
Process and Tension in a Digital Agency
• Balance between beauty and utility

• Strive for beauty, get results
• Each client is its own process
• Humans, beauty & technology
WHAT HASN’T WORKED:
TOO MUCH STRUCTURE
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
WHAT’S WORKED:
A SIMPLE BUT FIRM
STRUCTURE
THE FUNDAMENTALS
•
•
•
•
•

A Solid Master Services Agreement
Stakeholder Alignment
Toggl
Basecamp
Skype
3 MAIN GOALS
Come
Visit

Speak
Catholic

Desire
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
A SET OF RECIPES
•
•
•
•
•
•

Project Briefs
Wireframes
Agile Methodology
Style Tiles
Rainbow Matrix
Manuals
THE CHALLENGE AHEAD:
CONTINUING THE
BALANCE
WE LIVE IN A PROCESS OF RECIPES
EVERY CLIENT IS ITS OWN PROCESS
CROSS-FUNCTIONAL MEANS MORE
DISCIPLINES ARE COMING
IN THE FUTURE
BUILD A SYSTEM THAT IS AS FLUID
AS IT IS FIRM
@heykluge
@arturoeperez

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Process and Tension in a Digital Agency