FACEBOOK GROUPS UNITEAND EXPAND SOCIAL GRAPHS   FOR SYNCHRONOUS     SOCIAL GAMEPLAY          Casual Connect Kyiv 2011    Z...
CAN’T STOP GAMES    Wrocław, Poland    35 employees    Founded in 2007    Browser MMO and Social Games    2 released produ...
ZIEMOWIT PONIEWIERSKI                              COO at Can’t Stop Games                              12 years of experi...
FACEBOOK GROUPS UNITEAND EXPAND SOCIAL GRAPHS   FOR SYNCHRONOUS     SOCIAL GAMEPLAY        All rights reserved. 2011, Can’...
GUILD GAMEPLAY FOR FREE            All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
AGENDA   THE RESEARCH   FACEBOOK TOOLS IN USE   GUILD FEATURES   RESULTS              All rights reserved. 2011, Can’t Sto...
PIRATES SAGA    Synchronous MMO title for social networks    Fast-paced action gameplay    PvP & PvE                    Al...
SYNCHRONOUS ACTION SOCIAL GAME CLASSIC SOCIAL                                                               SYNCHRONOUS   ...
SPONTANEOUS ORGANIZATION       (B-H) Sweet Lady     23                                      (VIP) Kapitan Czarnobrody 29  ...
HOW TO USE THIS TREND?          STEP ONE – THE QUESTION              All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
ENVIRONMENT         STEP TWO – THE LIMITATIONS      FACEBOOK IS ASYNCHRONOUS,                APPARENTLY              All r...
SURVIVAL KIT FOR THE SYNCHRONOUS                   STEP THREE – THE NEEDS     Instant messages tool     Tools for managing...
BRAINSTORMING                        STEP FOUR – THE RESEARCH What people use on daily basis?                      How muc...
FB GROUPS HAVE IT ALL             All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
FB GROUPS HAVE IT ALL MILLIONS OF USERS IN 10 TOP POPULAR GROUPS                 – IT IS ALIVE    MORE THAN 900 MILLION OB...
SURVIVAL KIT FOR THE SYNCHRONOUS                 STEP FIVE – THE SOLUTION     Instant messages tool     Tools for managing...
AGENDA   THE RESEARCH   FACEBOOK TOOLS IN USE   GUILD FEATURES   RESULTS              All rights reserved. 2011, Can’t Sto...
GUILDS ARE GROUPS        Group gameplay                         =           Guilds      User =   A member of the guild (ga...
FROM GROUPS TO GUILDS  CASE. 1: PLAYER WANTS TO CREATE HIS OWN GUILD     AND HE BELONGS TO ANY FACEBOOK GROUP             ...
FROM GROUPS TO GUILDS CASE 2: PLAYER WANTS TO CREATE HIS OWN GUILD BUT          HE DOESN’T BELONG TO ANY GROUP            ...
FROM GROUPS TO GUILDS   CASE 3: PLAYER WANTS TO JOIN EXISTING GUILD                                 YES                   ...
FROM GROUPS TO GUILDS   CASE 4: PLAYER WANTS TO INVITE OTHER USERS                           INVITE FRIENDS               ...
AGENDA   THE RESEARCH   FACEBOOK TOOLS IN USE   GUILD FEATURES   RESULTS              All rights reserved. 2011, Can’t Sto...
GUILD EXPERIENCE            GROUP GAMEPLAY             All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
GUILD EXPERIENCE           SIMPLIFIED MANAGEMENT                              = GROUP ADMINISTRATOR                       ...
GUILD EXPERIENCE               SPECIAL EVENTS             All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
GUILD EXPERIENCE              GUILD RANKING             All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
GUILD EXPERIENCE                   GUILD COMMUNICATION     Wall (movies)                                                  ...
ADDED VALUE    NEW TYPES OF RELATIONSHIP ON FACEBOOK                                                   p Mate             ...
ADDED VALUE               EXPANDED „ME”         ME AS A PART OF THE GROUP              All rights reserved. 2011, Can’t St...
ADDED VALUE             GAME BEYOND APPLICATION                                                                        BE ...
ADDED VALUE    EVASION OF FACEBOOK VIRALITY OBSTACLES                       1 USER               1 MESSAGE               R...
AGENDA   THE RESEARCH   FACEBOOK TOOLS IN USE   GUILD FEATURES   RESULTS              All rights reserved. 2011, Can’t Sto...
RESULTS                        REVENUE INCREASE                                                                           ...
RESULTS                        FLOW OF NEW USERS          New users           40%           30%                       Guil...
RESULTS                            GUILD GROWTH          Guilds          2000          1500          1000          500    ...
FUTURE    Further synchronous features development    Creative approach to new Facebook tools    Expansion to other social...
CONCLUSIONFACEBOOK IS STILL UNCHARTED WATERS  LEARN ITS TOOLS AND USE THEM        TO YOUR PURPOSES                 All rig...
Thank you for your attentionziemowit.poniewierski@cantstopgames.com            All rights reserved. 2011, Can’t Stop Games...
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Facebook group unite and expand social graphs for synchronous social gameplay - Casual Connect Kyiv 2011

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Synchronous "social network" gameplay is, on one hand, a possible key to deeper "social" connections between gamers. On the other hand, it is an awkward fit for environments that thrive on asynchronous interaction within the social graph. Synchronous gameplay is growing in popularity on Facebook, but these games generally offer interactions independent to the social graph -- meaning you play mostly with strangers, not friends. Game developers often assume synchronous friend-to-friend interactions happen serendipitously, if at all.

Ziemowit Poniewierski from Can't Stop Games disagrees. "Pirate Saga" uniquely utilizes Facebook "Groups" functionality to encourage synchronous friend-to-friend interactions, and drive ongoing engagement with the game world even when the game isn't open. Don't miss this opportunity to hear how an Eastern European developer creatively applies underutilized Facebook platform features to encourage friends to interact in real time, and attracted big publisher attention as a result.

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Facebook group unite and expand social graphs for synchronous social gameplay - Casual Connect Kyiv 2011

  1. 1. FACEBOOK GROUPS UNITEAND EXPAND SOCIAL GRAPHS FOR SYNCHRONOUS SOCIAL GAMEPLAY Casual Connect Kyiv 2011 Ziemowit Poniewierski (COO at Can’t Stop Games)
  2. 2. CAN’T STOP GAMES Wrocław, Poland 35 employees Founded in 2007 Browser MMO and Social Games 2 released products 2 projects in production Mobile division All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  3. 3. ZIEMOWIT PONIEWIERSKI COO at Can’t Stop Games 12 years of experience in game industry Projects on various platforms (PC, Xbox, Xbox 360, browser, mobile) All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  4. 4. FACEBOOK GROUPS UNITEAND EXPAND SOCIAL GRAPHS FOR SYNCHRONOUS SOCIAL GAMEPLAY All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  5. 5. GUILD GAMEPLAY FOR FREE All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  6. 6. AGENDA THE RESEARCH FACEBOOK TOOLS IN USE GUILD FEATURES RESULTS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  7. 7. PIRATES SAGA Synchronous MMO title for social networks Fast-paced action gameplay PvP & PvE All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  8. 8. SYNCHRONOUS ACTION SOCIAL GAME CLASSIC SOCIAL SYNCHRONOUS GAME ACTION-ORIENTED GAME Friends Friends and Gifts non-friends Real time interaction Single Player quests with PC Rewards Action oriented gameplay Sessions limited All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  9. 9. SPONTANEOUS ORGANIZATION (B-H) Sweet Lady 23 (VIP) Kapitan Czarnobrody 29 All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  10. 10. HOW TO USE THIS TREND? STEP ONE – THE QUESTION All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  11. 11. ENVIRONMENT STEP TWO – THE LIMITATIONS FACEBOOK IS ASYNCHRONOUS, APPARENTLY All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  12. 12. SURVIVAL KIT FOR THE SYNCHRONOUS STEP THREE – THE NEEDS Instant messages tool Tools for managing groups of users Visual identification of groups Place for discussions (forum/ wall) Group-mates in touch 24/7 All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  13. 13. BRAINSTORMING STEP FOUR – THE RESEARCH What people use on daily basis? How much I need to learn to have fun?How to popularize How to stay in touch the very idea? with mates I meet– Viral is important! in the game? I THINK I HAVE SEEN IT SOMEWHERE ALREADY… All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  14. 14. FB GROUPS HAVE IT ALL All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  15. 15. FB GROUPS HAVE IT ALL MILLIONS OF USERS IN 10 TOP POPULAR GROUPS – IT IS ALIVE MORE THAN 900 MILLION OBJECTS THAT PEOPLE INTERACT WITH (IE.GROUPS) AVERAGE USER IS CONNECTED TO 80 COMMUNITY PAGES, GROUPS AND EVENTS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  16. 16. SURVIVAL KIT FOR THE SYNCHRONOUS STEP FIVE – THE SOLUTION Instant messages tool Tools for managing groups of users Visual identification of groups Place for discussions (forum/ wall) Group-mates in touch 24/7 Familiar tools One click ahead Evasion of FB viral limits Cost free All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  17. 17. AGENDA THE RESEARCH FACEBOOK TOOLS IN USE GUILD FEATURES RESULTS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  18. 18. GUILDS ARE GROUPS Group gameplay = Guilds User = A member of the guild (game side) User = A member of the group (FB side) obviously GUILDS = GROUPS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  19. 19. FROM GROUPS TO GUILDS CASE. 1: PLAYER WANTS TO CREATE HIS OWN GUILD AND HE BELONGS TO ANY FACEBOOK GROUP Create guild All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  20. 20. FROM GROUPS TO GUILDS CASE 2: PLAYER WANTS TO CREATE HIS OWN GUILD BUT HE DOESN’T BELONG TO ANY GROUP Create guild All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  21. 21. FROM GROUPS TO GUILDS CASE 3: PLAYER WANTS TO JOIN EXISTING GUILD YES ACCEPT All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  22. 22. FROM GROUPS TO GUILDS CASE 4: PLAYER WANTS TO INVITE OTHER USERS INVITE FRIENDS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  23. 23. AGENDA THE RESEARCH FACEBOOK TOOLS IN USE GUILD FEATURES RESULTS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  24. 24. GUILD EXPERIENCE GROUP GAMEPLAY All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  25. 25. GUILD EXPERIENCE SIMPLIFIED MANAGEMENT = GROUP ADMINISTRATOR GUILD MASTER All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  26. 26. GUILD EXPERIENCE SPECIAL EVENTS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  27. 27. GUILD EXPERIENCE GUILD RANKING All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  28. 28. GUILD EXPERIENCE GUILD COMMUNICATION Wall (movies) Chat Mobile Picture gallery Event planner All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  29. 29. ADDED VALUE NEW TYPES OF RELATIONSHIP ON FACEBOOK p Mate Grou s cial graph So All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  30. 30. ADDED VALUE EXPANDED „ME” ME AS A PART OF THE GROUP All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  31. 31. ADDED VALUE GAME BEYOND APPLICATION BE Y Extended Facebook O ND Gameplay: Game App APLICATION Root and support GAME Gameplay: Fight Harvest Organize events Others Chat, communicate, comment Organize and Motivate group members All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  32. 32. ADDED VALUE EVASION OF FACEBOOK VIRALITY OBSTACLES 1 USER 1 MESSAGE RECIPIENTS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  33. 33. AGENDA THE RESEARCH FACEBOOK TOOLS IN USE GUILD FEATURES RESULTS All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  34. 34. RESULTS REVENUE INCREASE Battle Battle Battle Battle ARPU ($) 0.4 0.3 Guilds 0.2 0.1 0 r er st be gu b em to Au Oc pt Se All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  35. 35. RESULTS FLOW OF NEW USERS New users 40% 30% Guilds 20% 10% 0 r er st be gu b em to Au Oc pt Se All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  36. 36. RESULTS GUILD GROWTH Guilds 2000 1500 1000 500 0 r er t be us b g em to Au Oc pt Se OVER 2500 GUILDS IN 1ST MONTH All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  37. 37. FUTURE Further synchronous features development Creative approach to new Facebook tools Expansion to other social networks All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  38. 38. CONCLUSIONFACEBOOK IS STILL UNCHARTED WATERS LEARN ITS TOOLS AND USE THEM TO YOUR PURPOSES All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
  39. 39. Thank you for your attentionziemowit.poniewierski@cantstopgames.com All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
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