How To Use Social Media
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How To Use Social Media

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How To Use Social Media How To Use Social Media Presentation Transcript

  • HOW TO USESOCIAL MEDIA X THE COMPETITION OPTIMIZE BE ABOVE www.OptimizeX.com Phoenix Arizona SEO
  • LET US FIRST, Social media includes web-based and mobile technologies used to turn communication into DEFINE SOCIAL MEDIA: interactive dialogue between organizations, communities, and individuals. ANDREAS KAPLAN AND MICHAEL HAENLEIN “ DEFINE SOCIAL MEDIA AS, a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media is ubiquitously accessible, and enabled by scalable communication techniques.Phoenix Arizona SEO
  • IN A NUTSHELL, SOCIAL MEDIA IS PEOPLE HAVING CONVERSATIONS ONLINE.Phoenix Arizona SEO
  • SOCIAL MEDIAIS THE NEWPROMOTION LATEST STATS 23% already have corporate blogs. FROM FORTUNE 58% have active corporate Facebook 500 COMPANIES accounts. 62% have active corporate Twitter accounts and have tweeted from it in the past 30 days. The biggest number of blogs is in the speciality retail industry. The insurance industry gets the highest number of Facebook pages. Google & Whole Foods Market lead with the highest twitter followers. Coca Cola has the highest number of Facebook fans with 40,094,541. (As of Feb 2012)Phoenix Arizona SEO
  • TOP SOCIALMEDIA SITESOF 2012 (Total Visits as of February 2012) 182 MILLION Twitter 104 MILLION Pinterest 86 MILLION LinkedIn 72 MILLION Tagged 61 MILLION Google+ 7 BILLIONPhoenix Arizona SEO Facebook
  • 91% AND THE OF TODAY’S ONLINE ADULTS USE SOCIAL MEDIA MOST IMPORTANT FINDING OF ALL… REGULARLY!Phoenix Arizona SEO
  • HOW CANBRANDS USESOCIAL MEDIA OPTIMIZE Optimize each page to speak their company’s SHARE target audience. ADD Share valuable content that target audience EMAIL finds beneficial. INTERACT INTEGRATE Add social share buttons on their website, blog and all off marketing items. Email customers to encourage them to interact with their social media outfits. Interact with fans and followers. Integrate it with their existing SEO campaign by offering web content on social media and optimizing it using the existing SEO keyword list so all marketing efforts are in unison.Phoenix Arizona SEO
  • BENEFITS OFSOCIAL MEDIAFOR A BUSINESS GENERATE Generate exposure for your business, there is a big PROMOTE difference in terms of credibility when a customer DRIVE searches for your brand and sees no facebook, or no twitter to check out. LEAD BUILD Self promotion. Quickly getting news out. PERSONALIZE Drive traffic to the website. Lead generation (as long as call to actions and landing pages are set so as not to waste the traffic generated from social media). Build communities, develop loyalty and trust between brand and customer. anticipate the needs of your customers. Address customer concerns, respond to feedback, promote new marketing campaigns, define and redefine your messaging based on user feedback. Personalize your brand – show human side.Phoenix Arizona SEO
  • DOES YOUR BUSINESSENGAGE IN SOCIAL MEDIA? DON’T LOSE OUT TO THE COMPETITION BY BEING THE LAST TO JUMP IN! SOURCES The 2012 Digital Marketer Mashable.com Socialmediatoday.com Wikipedia.org About.com TheSocialMediaGuide.comPhoenix Arizona SEO
  • WHAT’S EVERYBODY BUZZING SOCIAL MEDIA SUCCESS ABOUT IN SOCIAL MEDIA? It’s not just about joining the social OptimizeX will help you understand media bandwagon. Optimizex will how to use social media to grow make sure your campaign is your business, including generating relevant to your business. leads, and measuring the success of your campaign. REQUEST A FREE SOCIAL MEDIA QUOTE. To learn more about OptimizeX services Phoenix Arizona SEO