Online Marketing in the Digital Age November 25th 2008 Dublin Castle

Damien Mulley

Damien Mulley Blogger

Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards

Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards Owns: Mulley Communications

Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards Owns: Mulley Communications Add me on LinkedIn and Facebook!

Today we're going to talk about Online Marketing

The digital age? Today and tomorrow

Covering:

Blogs

Blogs Social Networks

Blogs Social Networks "Social" Bookmarking

Blogs Social Networks "Social" Bookmarking and 100s more

But first, Exercise 1

If the news is that important…

If the news is that important… it will come to me

If your product is that important… it will come to me

Scared?

No relaxing!

The Old Web

Another fine mess

The Web 2.0? For all the talk of Web 2.0 it doesn't have a very concise definition

For all the talk of Web 2.0 it doesn't have a very concise definition

Web 2.0 Web 1.0 was all about connecting people to the internet. Web 2.0 was all about connecting people with each other.

Web 1.0 was all about connecting people to the internet.

Web 2.0 was all about connecting people with each other.

Connecting / Conversing (that word again)

Connecting (that word again) The more connections you have…

Connecting (that word again) The more connections you have… Even weak connections … they take root

Connecting (that word again) The more connections you have… Even weak connections … they take root Familiar strangers

Connecting (that word again) The more connections you have… Even weak connections … they take root Familiar strangers Blogs, LinkedIn, Facebook, Boards.ie

Conversing

Blogs are good?

Blogs are good? 1. Search engine audiences

1. Search engine audiences

Blogs are good? 1. Search engine audiences 2. Getting recognition as an expert

1. Search engine audiences 2. Getting recognition as an expert

Blogs are good? 1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message

1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message

Blogs are good? 1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message 4. Free R+D

1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message 4. Free R+D

Blogs are good? 1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message 4. Free R+D 5. Feedback on your space which you can guide

1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message 4. Free R+D 5. Feedback on your space which you can guide

Social Networks

Social Networks 1 Million Irish on Bebo

1 Million Irish on Bebo

Social Networks 1 Million Irish on Bebo 300k on Facebook

1 Million Irish on Bebo 300k on Facebook

Social Networks 1 Million Irish on Bebo 300k on Facebook Also on mySpace and other clones

1 Million Irish on Bebo 300k on Facebook Also on mySpace and other clones

Social Networks 1 Million Irish on Bebo 300k on Facebook Also on mySpace and other clones LinkedIn.com for Business

1 Million Irish on Bebo 300k on Facebook Also on mySpace and other clones LinkedIn.com for Business

Social Networks For Bebo: Create a Profile

For Bebo: Create a Profile

Social Networks For Facebook: Create a Page, Group, Ads

For Facebook: Create a Page, Group, Ads

Social Networks For LinkedIn: Create a Profile, Group, use Linkedin Answers for business help, run targeted ads

For LinkedIn: Create a Profile, Group, use Linkedin Answers for business help, run targeted ads

Social Networks Use your address book!

Use your address book!

Social Bookmarking

Social Bookmarking Delicious, Digg, Stumbleupon, Reddit

Delicious, Digg, Stumbleupon, Reddit

Social Bookmarking Delicious, Digg, Stumbleupon, Reddit Adding Social Bookmark buttons to your blog posts and pages allow people to easily share their bookmarks. Instead of 1 person reading your page and that’s it, if they bookmark it now 30 or 100 or 1000 people might see the page.

Delicious, Digg, Stumbleupon, Reddit

Adding Social Bookmark buttons to your blog posts and pages allow people to easily share their bookmarks. Instead of 1 person reading your page and that’s it, if they bookmark it now 30 or 100 or 1000 people might see the page.

YouTube et al 1/10 th of online traffic – YouTube

1/10 th of online traffic – YouTube

YouTube et al 1/10 th of online traffic – YouTube Sound and vision – full media

1/10 th of online traffic – YouTube

Sound and vision – full media

YouTube et al 1/10 th of online traffic – YouTube Sound and vision – full media Cowen’s Downfall

1/10 th of online traffic – YouTube

Sound and vision – full media

Cowen’s Downfall

YouTube et al 1/10 th of online traffic – YouTube Sound and vision – full media Cowen’s Downfall Will It Blend?

1/10 th of online traffic – YouTube

Sound and vision – full media

Cowen’s Downfall

Will It Blend?

YouTube et al 1/10 th of online traffic – YouTube Sound and vision – full media Cowen’s Downfall Will It Blend? Dell / Sophos / Educate Customers

1/10 th of online traffic – YouTube

Sound and vision – full media

Cowen’s Downfall

Will It Blend?

Dell / Sophos / Educate Customers

Other fun things:

Other fun things: Twitter

Other fun things: QIK

Other fun things: Friendfeed

Other fun things: Still being invented, watch the herd