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Grace Berkery from RTÉ

Grace Berkery from RTÉ

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  • 1. New Media, New Audience? Arts Council Conference 25 th November 2008 Grace Berkery, RTÉ Audience Research
  • 2. Traditional Media Continue to Dominate
    • 3M or 84% of adults listened to radio on the average weekday in 2007
    • 3hrs 47mins spent listening
    • (average peak time 0700-1900 listener)
    Source: Radio - JNLR TNS-mrbi 2007/4 and 2008/2, TV – AGB Nielsen Media Research, Jan-Dec 2007 and Establishment Survey, 2008
    • 98% of households have a TV
    • Multiple sets in TV homes:
      • 52% have 2+ sets
      • 18% have 3+
      • 6% have 4+
    FM, FM, FM! Just over 1 in 10 adults have ever listened to radio via non-traditional means
    • 2.3M or 70% of adults watched TV on the average weekday in 2007
    • 3hrs 12mins spent viewing
    • (average peak time 1800-2329 viewer)
  • 3. Traditional Media Day Linear schedules Source: TV – AGB Nielsen Media Research, Total TV, Radio – TNS-mrbi JNLR. 2007 Any Radio Mon-Fri average for adults 15+ nationally
  • 4. Time-shifted / Non-linear Consumption Source: Internet - JNIR July 2007-June 2008, TV Homes – AGB Nielsen Media Research Establishment Survey 2008 9% of TV homes have a PVR (DVR) Regular users; 4 out of 5 use it weekly or more often We typically watch or listen ‘live’ at the moment of broadcast There is a growing appetite for the opportunity to ‘catch-up’ after the event, especially among younger adults 4% of adults have watched TV/videos online in the past month (9% of internet users) 2% of adults have listened to/downloaded a podcast in the past month (5% of internet users)
  • 5. RTÉ.ie: Time-shifted Media Source: ABC Electronic May 2008. Nuala O’Faolain data is from RTÉ.ie, Urchin, Google Analytics 2.4M Content Streams Video/Audio, Live/On-demand May 2008 2,372,941 RTÉ.ie May 2008 ABCe Marian Finucane interview with Nuala O’Faolain on 12 th April 2008 Downloaded: 67,000 times post broadcast Current JNLR figure is 347,000 on average Saturday (TNS-mrbi 2008/3 programme timeblock reach) These figures are not consolidated back into JNLR or TAM Ratings 650,000 Podcast/MP3 Downloads May 2008 647,711 RTÉ.ie May 2008 ABCe Currently 100+ titles available via RTÉ.ie
  • 6. RTÉ Radio Content 2000 Programme podcast available on RTÉ.ie 2005 2007 Online streaming via RTÉ.ie On Digital TV EPGs DAB Digital Radio trials, with new & existing services 1 st podcast only programme 2008
    • Six new RTÉ Digital Radio Services online & via DAB:
      • RTÉ Pulse
      • RTÉ 2XM
      • RTÉ Chill
      • RTÉ Choice
      • RTÉ Junior
      • RTÉ Gold
    Availability is key!
  • 7. RTÉ Television Content 2008: 24-hour news service, streaming (& on-mobile) 2007: GAA Media Player Live and On-demand via RTÉ.ie
    • Next Steps…
    • Digital Terrestrial Television (DTT): trial from 2006, planned launch 2009
    • RTÉ Media Player planned launch of IPTV ‘catch-up’ service in Q1 2009
      • User friendly way to access RTÉ programme content on one service
    Various dedicated content services on RTÉ.ie Some web-only content streamed via RTÉ.ie RTÉ One and RTÉ Two are available in 98% of Irish TV Homes via many reception types Source: TV Homes – AGB Nielsen Media Research Establishment Survey 2008
  • 8. Going to the Audience… Beyond RTÉ RTÉ’s YouTube site View video content via & ‘click’ back to RTÉ.ie
  • 9. RTÉ Drama: A New Approach
    • New production model where the audience is viewer and commissioner
    • Episodes created for Internet; viewed & voted for online
      • 1 winning team will create a full series of 6 episodes
      • Aimed at under 30s, but primarily 19-24s
      • Attract new audiences & develop new TV talent
        • Over 4,000 hits on over October & November (to date)
        • 122 submissions received by deadline of 17 th November
  • 10. Putting the Audience First