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Grace Berkery from RTÉ

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  1. 1. New Media, New Audience? Arts Council Conference 25 th November 2008 Grace Berkery, RTÉ Audience Research
  2. 2. Traditional Media Continue to Dominate <ul><li>3M or 84% of adults listened to radio on the average weekday in 2007 </li></ul><ul><li>3hrs 47mins spent listening </li></ul><ul><li>(average peak time 0700-1900 listener) </li></ul>Source: Radio - JNLR TNS-mrbi 2007/4 and 2008/2, TV – AGB Nielsen Media Research, Jan-Dec 2007 and Establishment Survey, 2008 <ul><li>98% of households have a TV </li></ul><ul><li>Multiple sets in TV homes: </li></ul><ul><ul><li>52% have 2+ sets </li></ul></ul><ul><ul><li>18% have 3+ </li></ul></ul><ul><ul><li>6% have 4+ </li></ul></ul>FM, FM, FM! Just over 1 in 10 adults have ever listened to radio via non-traditional means <ul><li>2.3M or 70% of adults watched TV on the average weekday in 2007 </li></ul><ul><li>3hrs 12mins spent viewing </li></ul><ul><li>(average peak time 1800-2329 viewer) </li></ul>
  3. 3. Traditional Media Day Linear schedules Source: TV – AGB Nielsen Media Research, Total TV, Radio – TNS-mrbi JNLR. 2007 Any Radio Mon-Fri average for adults 15+ nationally
  4. 4. Time-shifted / Non-linear Consumption Source: Internet - JNIR July 2007-June 2008, TV Homes – AGB Nielsen Media Research Establishment Survey 2008 9% of TV homes have a PVR (DVR) Regular users; 4 out of 5 use it weekly or more often We typically watch or listen ‘live’ at the moment of broadcast There is a growing appetite for the opportunity to ‘catch-up’ after the event, especially among younger adults 4% of adults have watched TV/videos online in the past month (9% of internet users) 2% of adults have listened to/downloaded a podcast in the past month (5% of internet users)
  5. 5. RTÉ.ie: Time-shifted Media Source: ABC Electronic May 2008. Nuala O’Faolain data is from RTÉ.ie, Urchin, Google Analytics 2.4M Content Streams Video/Audio, Live/On-demand May 2008 2,372,941 RTÉ.ie May 2008 ABCe Marian Finucane interview with Nuala O’Faolain on 12 th April 2008 Downloaded: 67,000 times post broadcast Current JNLR figure is 347,000 on average Saturday (TNS-mrbi 2008/3 programme timeblock reach) These figures are not consolidated back into JNLR or TAM Ratings 650,000 Podcast/MP3 Downloads May 2008 647,711 RTÉ.ie May 2008 ABCe Currently 100+ titles available via RTÉ.ie
  6. 6. RTÉ Radio Content 2000 Programme podcast available on RTÉ.ie 2005 2007 Online streaming via RTÉ.ie On Digital TV EPGs DAB Digital Radio trials, with new & existing services 1 st podcast only programme 2008 <ul><li>Six new RTÉ Digital Radio Services online & via DAB: </li></ul><ul><ul><li>RTÉ Pulse </li></ul></ul><ul><ul><li>RTÉ 2XM </li></ul></ul><ul><ul><li>RTÉ Chill </li></ul></ul><ul><ul><li>RTÉ Choice </li></ul></ul><ul><ul><li>RTÉ Junior </li></ul></ul><ul><ul><li>RTÉ Gold </li></ul></ul>Availability is key!
  7. 7. RTÉ Television Content 2008: 24-hour news service, streaming (& on-mobile) 2007: GAA Media Player Live and On-demand via RTÉ.ie <ul><li>Next Steps… </li></ul><ul><li>Digital Terrestrial Television (DTT): trial from 2006, planned launch 2009 </li></ul><ul><li>RTÉ Media Player planned launch of IPTV ‘catch-up’ service in Q1 2009 </li></ul><ul><ul><li>User friendly way to access RTÉ programme content on one service </li></ul></ul>Various dedicated content services on RTÉ.ie Some web-only content streamed via RTÉ.ie RTÉ One and RTÉ Two are available in 98% of Irish TV Homes via many reception types Source: TV Homes – AGB Nielsen Media Research Establishment Survey 2008
  8. 8. Going to the Audience… Beyond RTÉ RTÉ’s YouTube site View video content via & ‘click’ back to RTÉ.ie
  9. 9. RTÉ Drama: A New Approach <ul><li>New production model where the audience is viewer and commissioner </li></ul><ul><li>Episodes created for Internet; viewed & voted for online </li></ul><ul><ul><li>1 winning team will create a full series of 6 episodes </li></ul></ul><ul><ul><li>Aimed at under 30s, but primarily 19-24s </li></ul></ul><ul><ul><li>Attract new audiences & develop new TV talent </li></ul></ul><ul><ul><ul><li>Over 4,000 hits on over October & November (to date) </li></ul></ul></ul><ul><ul><ul><li>122 submissions received by deadline of 17 th November </li></ul></ul></ul>
  10. 10. Putting the Audience First