ACCA Leadership Skills for a Digital Age (FINAL)
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ACCA Leadership Skills for a Digital Age (FINAL)

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  • Thank Jenny – review agenda if she hasn’tI am here to set the context for the case study we will be hearing a bit later.Want to set a framework for the relevance to all of us of leadership skills development and the added urgency of enhancing skills across the sector in a digital age.
  • Some of us may think I am an individual arts practitioner, or I run a one person organization, or I am a sole practioner consultant – I don’t actually ‘lead’ anyoneBut we are talking today bout personal leadership skills that are relevant to everyone, at every stage of their careers and that apply internally and externally. Stengthening your leaderships skills will help your personal career development and, if you are running a consulting practice or an arts organization, will help your organization manage in a rapidly changing environment.
  • That said, we often have a stereotypical idea of what leaders look like. Traditional view. Give Humber student example (suits)
  • Arts and culture sector leaders may look more like this. And leadership skills bridge generations. Even if you are at an emerging level, your career will benefit if you can gain a better understanding of your own leadership strengths and challenges and find ways of growing your skills throughout your career.
  • One definition: Leadership is influencing people by providing purpose, direction and motivation while operating to accomplish your mission and improve your organization or your career. Good leadership skills can be defined as those actions and behaviours that support your leadership – i.e. your ability to influence, motivate and direct.Adapted from www.what-are-good-leadership-skills.com
  • So whether you are a consultant working with a client or the ED of an arts service organization working with a Board or an individual artist who wants to sell their works, regardless of the stage in your career, these are useful skills.Particularly liked the inclusion of integrity which I like to think is a hallmark of our sector – it is certainly important in building lasting consultant/client relationshipsThese are phrased in terms of your ‘inner leader’ but easily translate to the more ‘business’ oriented terms. For example ‘persuasion’ is marketing and sales.
  • So we have talked about what we mean by leadership in the context of today now let’s move on to the ‘digital age’ part.We all know that we are being impacted wherever we turn by technological innovation – but we may not really reflect on how much that change means to our sector and our need for enhanced leadership.
  • Common theme of all the research is this (from Culture 3.0). Stratford Report: Canadians highest Internet users per capita – also use YouTube and Wikipedia more than any other country.Impacts all aspects of the sector from individual creators to arts service organizations. Some examples from the sector: Ones we all see – ebooks, music, Netflix…Live performances (Broadway theatre or the best of British theatre) are now being screened at local cinemas. Our own Stratford has experimented. So now can see productions ability of creators and orgs to reach audience directly (online & using social media like facebook, twitter, etc.); changes to systems/processes (e.g. ticket sales) ADD MORE here. Talking to Emma Quin of the OCC – admired her ring. We might think crafts are the most immune to major impact from digital but think again. Jewelry that is now created using digital software. Even manufactured digitally (plastic ring).The potential of digital distribution of creative content is upsetting and disrupting the traditional creative and economic relationships between all creative content producers and their ultimate consumers.Creates challenges but also huge opportunity. Does mean we need to have the skills sets to recognize and take advantage of the opportunities. As arts leaders we need to be adept at change management, risk management, adapt and drive new business models, innovation
  • The winning combo: The ability to harness our already strong creative skills with strong traditional + digital business skillsSo yes we need the hands-on how to use the technolgoy skills but more importantly we need the Business skills i.e. marketing (social media), finance, strategic planning, business affairs, project management, intellectual property and IP rights management, HR management – how to attract and retain those clever young digital natives; project mangement; change and risk management. That perennial favourite revenue generation – whether it is writing grants applications, driving ticket sale or pitching to potential sponsorsNew ways: e.g. Kickstarter (micro financing for creative projects)Whether for-proft or not for profit now thinking as entrepreneurs –artist/entrepreneur; entrepreneurial not-for-profits.
  • No one size fits all. Lifelong learning. Mentoring, Peer to peer mentoring. Online. Participating (Facebook, linkedin, twitter)Plug for WorkInCulture.
  • Arts and culture = creativity = innovation = potential for the sector itself to be a leader

ACCA Leadership Skills for a Digital Age (FINAL) ACCA Leadership Skills for a Digital Age (FINAL) Presentation Transcript

  • Leadership Skillsfor a Digital Age February 17th, 2012
  • AGENDA 1:30-1:40 Welcome/Overview of the Afternoon 1:40-2:15 Context for the case study and introduction of case study team 2:15-3:00 Case Study 3:00-3:15 Break 3:15-3:45 Participants work in small groups (or independently if on webcast) 3:45-4:15 Report back from groups and webcast participants 4:15-4:45 The Reveal 4:45-5:00 Wrap 5:00 on Networking continues at local establishment!
  • Leadership Skills for a Digital Age: Overview/Context Arts Consultants Canada/ Consultants canadienne en arts (ACCA) February 17, 2012 Presented by: Diane Davy President Castledale Inc.
  • What do we mean by leadership?
  • Leaders?
  • Leaders?
  • What are good leadership skills?
  • Ten Basic Skills of Outstanding Leadership Integrity Vision/strategy Communication Relationships Persuasion Adaptability Teamwork Coaching & Development Decision-making Planning
  • The impact of digital technology onthe arts & culture sectorSome recent research:Cultural HR Study 2010: HR Trends and Issues (CHRC)Culture 3.0: Impact of Emerging Digital Technologies on Human Resources in the Cultural Sector (CHRC)http://www.culturalhrc.ca/index-e.aspSkills and Training Roadmap for the Ontario Entertainment and Creative Cluster (not yet available)WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital Theory for the Ontario Ministry of Tourism and Culture.http://www.workinculture.ca/information/research.cfmThe Stratford Reporthttp://www.canada30.com/TheStratfordReport.pdf
  • The most significant common issueis the tsunami-like force of digitaltechnologies.
  • What leadership skills to we need tosuccessfully adapt to and takeadvantage of digital opportunities?
  • Where do we get the leadership skillswe need?
  • Thank you. Questions?Diane DavyPresidentCastledale Inc.diane.davy@castledale.cawww.castledale.cawww.workinculture.ca
  • ACCA Conference, Leadership Skills for a Digital AgeA TWO Louise Poulin,GENERATION ArtExpert in collaborationCASE STUDY with Sandy Boutin Februrary 17, 2012
  • Présentation  ArtExpert  Young leaders  Cultural Habits of Audiences  The case  the work we did together  finding solutions  What we actually did and answer questionsACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • ARTEXPERT In the field for more than a decadeACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Consultant Areas Ratio per consulting area 40 Strategic Planning 35 and Business development 30 Environmental scan 25 Cultural policies 20 15 Feasibility and impact studies 10 Coaching 5 0ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Type of clients Ratio per type of client 50 45 Cultural 40 organization 35 30 Federal and provincial 25 Governmental 20 institutions 15 Local government 10 5 0ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Arts Organisation Leaders 120% 100% 80% Establish Organisations 60% Emerging 40% Organisations & Young Leaders 20% 0% 2006 2007 2008 2009 2010 2011 2012ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • YOUNG LEADERSACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • What is influencing the Next Generation of Artistic Leaders and Arts Audiences? Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • The most frequently discussed influence on the lives of those aged 18 to 30  Information and communication technology  Connecting with others (seeking deeper connections and relationships)  Small business expertise and entrepreneurship training  Helping artists disseminate their workACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Production Music - performance Visual Arts Inter-art Dance Dance Theatre Music - Litterature Inter-art Inter-art Dance Recording Visual Arts Media- Litterature arts Litterature Visual Arts Music - Recording Music - Theatre Music - performance Recording Creation Reaching Theatre Music - performance the public CPAF, Digital Transitions and the Impact of New Technology on the Arts, 2011ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • CULTURAL HABITS OF AUDIENCES Re: digital technologieACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 25High users of technology arehigh cultural consumers
  • Field of interest? 26 Genreration C, 2011ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Mobile phone per ageACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 28Purpose for using ourtelephonesACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 29 Marketing using Social Networks  65% artists  83% arts organizations Source : Étude du CALQ – stratégie numérique 2011ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • THE CASE Environmental Scan of Emerging artist venuesACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • How Sandy expressed the challenge Younger Younger audience audience not attracted to attracted to alternative venues traditional venues Inadequate venueACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Objective of the Study - Sandy 1. Document the inadequacy of alternative venue (low technical feature) 2. Evaluate the cost to upgrade technical features 3. Recommand a grant support program dedicated to upgrade venues for emerging artistsACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • What Sandy was looking for  What would the A persuasive case government need for investing in the to better venue to present understand our to the Cultural situation MinisterACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Objective of the Study - Louise 1. Knowing the market: artists, clientele, venues 2. Document the need for alternative venues 3. Evaluate the need to enhance technical features 4. Recommend what needs to be recommendACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 35How Louise perceived theproblem Younger audience not Unefficiency attracted/att in marketing ending tools traditional venues Wrong venue Or wrong clientele
  • WORKING TOGETHERACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Planning the course STEP 1 STEP 2 STEP 3 Knowing all Knowing all answers Validate answers Exchanges on arguments methodology Collecting answers from practitionners From usersACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Organic Environment Strong Leadership; Strong unformal network Limited ressources & Precarious Faithful audienceACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • How will you do itACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Finding Solutions o A persuasive case for investing in the venue to present to the Cultural Minister o Process o FindingsACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • How we did itACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • Thank YouACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012