+100 EXTRA Guerilla marketing examples (part 2)

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"+ 100 EXTRA guerrilla marketing examples" was made in reaction to the success on- and offline of the first presentation (over 30k views!). These are 100 extra examples of the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites! I am still working on the card game which will be published within two months.

Published in: Business, Technology

+100 EXTRA Guerilla marketing examples (part 2)

  1. 1. +100 -e x tra - guerrilla examples in 5 more minutes!© TOTAL IDENTITY 2010 Total Active Media Total Identity 1 Martijn Arts
  2. 2. GUERRILLA MARKETING n in.’ Described 1983 io m at 5 Jay Conrad Levinson nt in An American marketeer se s re le r p mp he xa ot e y ng m ti to rke up ma ow illa ll r fo er a u g© TOTAL IDENTITY 0+ ‘ 10
  3. 3. DEFINITIONThe concept of guerrilla marketing was invented asan unconventional system of promotions that relieson time, energy and imagination rather than a bigmarketing budget. Typically, guerrilla marketingcampaigns are unexpected and unconventional;potentially interactive; and consumers are targetedin unexpected places. The objective of guerrillamarketing is to create a unique, engaging andthought-provoking concept to generate buzz, andconsequently turn viral
  4. 4. KEYWORDS1.Not a big budget2.Unexpected3.Unconventional4.Interactive5.Unexpected places6.Buzz / turn viral
  5. 5. KEYWORDS1.Not a big budget cheap2.Unexpected surprise3.Unconventional different4.Interactive active5.Unexpected places places6.Buzz / turn viral buzz
  6. 6. guerrilla is...
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  108. 108. e a’ lin ‘la ti on @arts118 n ta re se p th er y o h m a tc o w d© TOTAL IDENTITY 2010 Total Active Media Total Identity108 Martijn Arts

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