Social media and your school - an EdTechConf presentation

SOCIAL MEDIA AND YOUR SCHOOL by @timkeller and @artpreston

WHO ARE WE Tim Keller Arthur Preston Lead Developer Headmaster staffroom Lanner House @timkeller @artpreston timk.co.za headthoughts.co.za

IT’S A LONG WAY TO WORCESTER SO WE USED THE INTERNET

(WHY) SHOULD I CARE?

FACEBOOK YOUTUBE SOCIAL MEDIA it? GOOGLE IPHONE WEB 2.0 NEW MEDIA IPAD BLACKBERRY ATTENTION AGE MXIT TWITTER

WHERE DID IT ALL BEGIN? 60’s & 70’s Hundreds of different ways to 80’s connect computers TCP/IP invented - every computer speaks the same language Late 80’s European research networks join ‘The InterNet’

1990 Opening of Early 90’s The Internet for Everyone has commercial entities (or wants) The E-Mail 1993 Tim Berners-Lee invents HTTP, 1994 HTML and The NetScape World Wide Web Navigator becomes the WWW Browser of choice

2000 Y2K doesn’t happen March 10, 2000 The Dot-Com Bubble. NASDAQ hits 5132.52 2001 The industry reels as Web companies’ 2004+ stock values The User- plummet Generated Web. (Web 2.0)

MASS MEDIA IS DEAD LONG LIVE MASS MEDIA

If Google’s Company Blog was a newspaper, it would have the 7th highest readership in the world.

CHANGE IS NORMAL DON’T FIGHT IT

SOCIAL MEDIA IS DEMOCRATIC (FOR BETTER OR WORSE)

YOU’VE GOT A LOT TO LOSE BY NOT BEING PART OF THIS

WHAT IS SOCIAL MEDIA?

A TALE IN TWO PARTS INWARDS OUTWARDS Teach, allow and Join the online encourage your conversation your students to engage in parents are Social Media in order already having to learn! (without you)

Deﬁnition Media based on the online conversations and interactions between people. “The difference between PR and social media is that PR is about positioning, and Social Media is about becoming, being and improving.” www.socialmediaexplorer.com

THE CONCEPTS • Blogging • MicroBlogging (or, Tweeting) • Photo Sharing • Social News Voting • Video Creation

THE TOOLS Facebook Diigo Twitter Flickr LinkedIn StumbleUpon AND MORE...

THE TOOLS GoogleWave Delicious GoogleBuzz Reddit YouTube Digg

A NEW-LOOK PLN

WEB 2.0 - INWARDS • Do we still need “computer classes” in the timetable? • What is the role of the teacher? • What can our pupils teach us? • Does our Professional Development plan for IT go beyond Google? • Are we leveraging online resources for the beneﬁt of our pupils?

GR 8 - SOCIAL SCIENCE ASSIGNMENT • Researching the history of settlement in Cape Town. • Travel to Cape Town by train • Walking history tour • Nothing spectacularly different to any other traditional school outing … …. Except for this …

GR 8 - SOCIAL SCIENCE ASSIGNMENT • They will use digital cameras or camera-phones to record video and still photos as well as interview people. • Once back at school they will develop a Glog which will then be submitted for assessment electronically. • Glog : An interactive poster using Glogster. • Free education accounts can be opened at http://edu.glogster.com

WHO’S DOING THIS STUFF? (OUTSIDE OF EDUCATION)

WHO’S NOT: DELL HELL June 21, 2005: Dell lies. Dell sucks. I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon. But what really irks me is that they say if they sent someone to my home -- which I paid for -- he wouldn't have the parts, so I might as well just send the machine in and lose it for 7-10 days -- plus the time going through this crap. So I have this new machine and paid for them to FIX IT IN MY HOUSE and they don't and I lose it for two weeks. DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell http://www.buzzmachine.com/archives/cat_dell.html

Dell had a “hands off ” policy regarding bloggers Can you afford to have a “hands off ” policy?

Customers are your best customer support agents and marketers if only you allow them... and respect them enough to listen to them.

WHO’S DOING THIS STUFF? (IN EDUCATION)

www.thejavateacher.co.za

LET’S PLAY

AND FINALLY... REALITY CHECK

• This must be driven from the Head • The school principal must believe in the power of social media and should be using it him/herself. • Social media professional development must be on the agenda – often!

NEXT STEPS • Read our Twitter Handbook for Teachers http://bit.ly/twitterhandbook • Follow Tim http://timk.co.za and http://twitter.com/timkeller • Follow Arthur http://headthoughts.co.za and http://twitter.com/artpreston

EDUGEEKS@HEADTHOUGHTS.CO.ZA AN EDUGEEKS PRESENTATION GEEKY STUFF FOR SAVVY EDUCATORS

Social media and your school - an EdTechConf presentation

by Arthur Preston on May 31, 2010

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