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Ric Holland, LAMP Mentor, Adelaide 2 September
Designing for Cross Media Channels

An overview of Branding and the ‘Creative Process’

           Ric Holland, Mentor LAM...
•Create a consistent branded experience




                             Ric Holland, LAMP Mentor, Adelaide 2 September
Audience Centric Design




                          Ric Holland, LAMP Mentor, Adelaide 2 September
NPWS Intranet




        Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent brand experience
•Simplify navigation (shortest possible path to content)




                       ...
12 small, granular
windows, leading to
slow, hard to learn,
and unnecessarily
complex interfaces
and workflows




       ...
A single screen to
                                 do everything
                                 •simple,
              ...
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive exper...
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive exper...
Ric Holland, LAMP Mentor, Adelaide 2 September
What are your business objectives?
What is your market(s)?
Who are your customers? (audience)
And what do they want? (What...
User Definition, Profiles & Scenarios




The Center for IBM e-business Innovation :: SYDNEY 2 September
                 ...
Ric Holland, LAMP Mentor, Adelaide 2 September
IBM Global Nav header

Centres for IBM
e-business Innovation

The Innovation Centre                                       ...
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive exper...
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Chris Anderson, wired Magazine, Nov 2004

                          Ric Holland, LAMP Mentor, Adelaide 2 September
Chris Anderson, wired Magazine, Nov 2004

                          Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Audience Centric Design




  •Ric Holland - 25 years of integrating media
  •Graphic Designer 1980
  •20 Game Designs and...
•HP Internet branding and Value proposition
•HP CD ROM Game style corporate presentation
•Nida Acting College - CR ROM Gam...
Ric Holland, LAMP Mentor, Adelaide 2 September
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Holland Xmedia Design

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Transcript of "Holland Xmedia Design"

  1. 1. Ric Holland, LAMP Mentor, Adelaide 2 September
  2. 2. Designing for Cross Media Channels An overview of Branding and the ‘Creative Process’ Ric Holland, Mentor LAMP and former Creative Director IBM Innovation Centre :: Sydney Ric Holland, LAMP Mentor, Adelaide 2 September
  3. 3. •Create a consistent branded experience Ric Holland, LAMP Mentor, Adelaide 2 September
  4. 4. Audience Centric Design Ric Holland, LAMP Mentor, Adelaide 2 September
  5. 5. NPWS Intranet Ric Holland, LAMP Mentor, Adelaide 2 September
  6. 6. Ric Holland, LAMP Mentor, Adelaide 2 September
  7. 7. Ric Holland, LAMP Mentor, Adelaide 2 September
  8. 8. Ric Holland, LAMP Mentor, Adelaide 2 September
  9. 9. Ric Holland, LAMP Mentor, Adelaide 2 September
  10. 10. Ric Holland, LAMP Mentor, Adelaide 2 September
  11. 11. Ric Holland, LAMP Mentor, Adelaide 2 September
  12. 12. Ric Holland, LAMP Mentor, Adelaide 2 September
  13. 13. Ric Holland, LAMP Mentor, Adelaide 2 September
  14. 14. Ric Holland, LAMP Mentor, Adelaide 2 September
  15. 15. Ric Holland, LAMP Mentor, Adelaide 2 September
  16. 16. •Create a consistent brand experience •Simplify navigation (shortest possible path to content) Ric Holland, LAMP Mentor, Adelaide 2 September
  17. 17. 12 small, granular windows, leading to slow, hard to learn, and unnecessarily complex interfaces and workflows Ric Holland, LAMP Mentor, Adelaide 2 September
  18. 18. A single screen to do everything •simple, •clean, •easy to learn, •minimal support Ric Holland, LAMP Mentor, Adelaide 2 September
  19. 19. Ric Holland, LAMP Mentor, Adelaide 2 September
  20. 20. Ric Holland, LAMP Mentor, Adelaide 2 September
  21. 21. Ric Holland, LAMP Mentor, Adelaide 2 September
  22. 22. •Create a consistent brand experience •Simplify navigation (shortest possible path to content) •Make the interactive experience compelling Ric Holland, LAMP Mentor, Adelaide 2 September
  23. 23. Ric Holland, LAMP Mentor, Adelaide 2 September
  24. 24. Ric Holland, LAMP Mentor, Adelaide 2 September
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  41. 41. Ric Holland, LAMP Mentor, Adelaide 2 September
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  43. 43. Ric Holland, LAMP Mentor, Adelaide 2 September
  44. 44. •Create a consistent brand experience •Simplify navigation (shortest possible path to content) •Make the interactive experience compelling •Tips and Insights on the ‘Creative Process’ Ric Holland, LAMP Mentor, Adelaide 2 September
  45. 45. Ric Holland, LAMP Mentor, Adelaide 2 September
  46. 46. What are your business objectives? What is your market(s)? Who are your customers? (audience) And what do they want? (What already works?) Are you the same brand no matter where your customers find you? - What is your brand position. (Values, Characteristics) Who or what is your competition? How can you give your customers/audience more than they expect? How do you measure success? The Center for IBM e-business Innovation :: SYDNEY Ric Holland, LAMP Mentor, Adelaide 2 September
  47. 47. User Definition, Profiles & Scenarios The Center for IBM e-business Innovation :: SYDNEY 2 September Ric Holland, LAMP Mentor, Adelaide
  48. 48. Ric Holland, LAMP Mentor, Adelaide 2 September
  49. 49. IBM Global Nav header Centres for IBM e-business Innovation The Innovation Centre Home E-business innovation Flash auto pop-up sits above HTML content when user goes to “The Innovation Centre” section Experiences Design Studio Executive Briefing Internet Cafe AV Room Useability Lab Maps Business Executive Resources About the Innovation Centre Alliance Partners Careers About Innovation Centre (FLASH): Includes information Education about the Innovation Centre and CAD drawings. Rollover states on section of the centre drawings will Innovation News appear as rendered – this will navigate to local nav Contact us sections: Centres Worldwide Design Studio, Client work, Internet Café, Media Lab, R&D lab, Maps. IBM Global Nav footer Ric Holland, LAMP Mentor, Adelaide 2 September
  50. 50. Ric Holland, LAMP Mentor, Adelaide 2 September
  51. 51. •Create a consistent brand experience •Simplify navigation (shortest possible path to content) •Make the interactive experience compelling •Tips and Insights on the ‘Creative Process’ •An exciting future for cross media content design Ric Holland, LAMP Mentor, Adelaide 2 September
  52. 52. Ric Holland, LAMP Mentor, Adelaide 2 September
  53. 53. Ric Holland, LAMP Mentor, Adelaide 2 September
  54. 54. Ric Holland, LAMP Mentor, Adelaide 2 September
  55. 55. Ric Holland, LAMP Mentor, Adelaide 2 September
  56. 56. Chris Anderson, wired Magazine, Nov 2004 Ric Holland, LAMP Mentor, Adelaide 2 September
  57. 57. Chris Anderson, wired Magazine, Nov 2004 Ric Holland, LAMP Mentor, Adelaide 2 September
  58. 58. Ric Holland, LAMP Mentor, Adelaide 2 September
  59. 59. Ric Holland, LAMP Mentor, Adelaide 2 September
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  65. 65. Audience Centric Design •Ric Holland - 25 years of integrating media •Graphic Designer 1980 •20 Game Designs and TV Promotions 1985 •4 colour film separations from desktop 1990 •Broadcast quality animation from desktop 1990 •Multimedia and full screen digital video 1994 •CD-ROM interactive games 1995 •Pro-photographic retouching & imaging services 1996 •Successful Pitch of Sydney Olympics web site 1998 Ric Holland, LAMP Mentor, Adelaide 2 September
  66. 66. •HP Internet branding and Value proposition •HP CD ROM Game style corporate presentation •Nida Acting College - CR ROM Game style promotion •Kodak CD ROM Interactive product guide •Toshiba - interactive sales tools •Apple - third party products advertising •Many websites •Over 2000 Print, Interactive and Integrated media projects Ric Holland, LAMP Mentor, Adelaide 2 September
  67. 67. Ric Holland, LAMP Mentor, Adelaide 2 September
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