Holland Xmedia Design

Ric Holland, LAMP Mentor, Adelaide 2 September

Designing for Cross Media Channels An overview of Branding and the ‘Creative Process’ Ric Holland, Mentor LAMP and former Creative Director IBM Innovation Centre :: Sydney Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent branded experience Ric Holland, LAMP Mentor, Adelaide 2 September

Audience Centric Design Ric Holland, LAMP Mentor, Adelaide 2 September

NPWS Intranet Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent brand experience •Simplify navigation (shortest possible path to content) Ric Holland, LAMP Mentor, Adelaide 2 September

12 small, granular windows, leading to slow, hard to learn, and unnecessarily complex interfaces and workflows Ric Holland, LAMP Mentor, Adelaide 2 September

A single screen to do everything •simple, •clean, •easy to learn, •minimal support Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent brand experience •Simplify navigation (shortest possible path to content) •Make the interactive experience compelling Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent brand experience •Simplify navigation (shortest possible path to content) •Make the interactive experience compelling •Tips and Insights on the ‘Creative Process’ Ric Holland, LAMP Mentor, Adelaide 2 September

What are your business objectives? What is your market(s)? Who are your customers? (audience) And what do they want? (What already works?) Are you the same brand no matter where your customers find you? - What is your brand position. (Values, Characteristics) Who or what is your competition? How can you give your customers/audience more than they expect? How do you measure success? The Center for IBM e-business Innovation :: SYDNEY Ric Holland, LAMP Mentor, Adelaide 2 September

User Definition, Profiles & Scenarios The Center for IBM e-business Innovation :: SYDNEY 2 September Ric Holland, LAMP Mentor, Adelaide

IBM Global Nav header Centres for IBM e-business Innovation The Innovation Centre Home E-business innovation Flash auto pop-up sits above HTML content when user goes to “The Innovation Centre” section Experiences Design Studio Executive Briefing Internet Cafe AV Room Useability Lab Maps Business Executive Resources About the Innovation Centre Alliance Partners Careers About Innovation Centre (FLASH): Includes information Education about the Innovation Centre and CAD drawings. Rollover states on section of the centre drawings will Innovation News appear as rendered – this will navigate to local nav Contact us sections: Centres Worldwide Design Studio, Client work, Internet Café, Media Lab, R&D lab, Maps. IBM Global Nav footer Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent brand experience •Simplify navigation (shortest possible path to content) •Make the interactive experience compelling •Tips and Insights on the ‘Creative Process’ •An exciting future for cross media content design Ric Holland, LAMP Mentor, Adelaide 2 September

Chris Anderson, wired Magazine, Nov 2004 Ric Holland, LAMP Mentor, Adelaide 2 September

Audience Centric Design •Ric Holland - 25 years of integrating media •Graphic Designer 1980 •20 Game Designs and TV Promotions 1985 •4 colour film separations from desktop 1990 •Broadcast quality animation from desktop 1990 •Multimedia and full screen digital video 1994 •CD-ROM interactive games 1995 •Pro-photographic retouching & imaging services 1996 •Successful Pitch of Sydney Olympics web site 1998 Ric Holland, LAMP Mentor, Adelaide 2 September

•HP Internet branding and Value proposition •HP CD ROM Game style corporate presentation •Nida Acting College - CR ROM Game style promotion •Kodak CD ROM Interactive product guide •Toshiba - interactive sales tools •Apple - third party products advertising •Many websites •Over 2000 Print, Interactive and Integrated media projects Ric Holland, LAMP Mentor, Adelaide 2 September

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Holland Xmedia Design

by Ric Holland

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