Mary Wright – The Conference Board    Randy Cohen - Americans for the Arts    Creativity in the Workforce    Art of Scienc...
2   © 2011 The Conference Board, Inc. | www.conferenceboard.org
3   © 2011 The Conference Board, Inc. | www.conferenceboard.org
Key Points    !  Creativity and innovation are valued, and valuable    !  There is evidence that arts training/competency ...
Importance of Applied Skills Only Increasing                                       Over Next Five Years Importance Will In...
The More Successful a Scientist, theMore Likely He or She Is to Have One   or More Adult Arts and Crafts             Avoca...
Continuous Arts ParticipationCorrelates with STEM Innovation   35       !"   30   25            *   20                    ...
8   © 2011 The Conference Board, Inc. | www.conferenceboard.org
Indentifying Creativity      Which best demonstrates creativity?*      (#1=most popular choice)                           ...
Walking the Talk                                                                                                          ...
Walking the Talk                                                                                                  Schools ...
Improved Academic Performance
Arts Students Outperform Non-Arts Students:   Average Points Better on SAT Scores
20% of Test                Takers15% of Test  Takers
Creativity is hard to find; somewhat identifiable and not a     focus of training     !  72% of respondents identified cre...
Inspiration at Valley Forge
Artists and Ingenuity
<SPAN< span>               Battles of the Bands
Bands of the Battle . . .
Tensegrity Engineering: The Kurilpa Bridge           in Brisbane, Australia           !"#$%&%#(%)*($+,)-.#$/012#,3**"
Additional discussions are needed amongst all     stakeholders to realign resources to meet the needs and     desired outc...
How can we “elevate the debate”?     •  It’s clear to some that there is a tight connection between arts        education,...
Thank You                               Mary.wright@conference-board.org                                  www.conference-b...
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Creativity in the workforce

  1. 1. Mary Wright – The Conference Board Randy Cohen - Americans for the Arts Creativity in the Workforce Art of Science Learning May 16, 20111 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  2. 2. 2 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  3. 3. 3 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  4. 4. Key Points !  Creativity and innovation are valued, and valuable !  There is evidence that arts training/competency relates to scientific success !  Investing in the arts contributes to economic vitality !  Both schools and business want to encourage creativity but neither segment supports its development to the extent desired !  Additional discussions are needed amongst all stakeholders to realign needs and resources4 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  5. 5. Importance of Applied Skills Only Increasing Over Next Five Years Importance Will Increase: Crtivial Thinking / Problem Solving 77.8% Information Technology 77.4% Teamwork 74.2% Creativity / Innovation 73.6% Diversity 67.1% Leadership 66.9% Oral Communications 65.9% Professionalism / Work Ethic 64.4% Ethics / Social Responsibility 64.3% Written Communications 64.0% Life Long Learning / Self Direction 64.0% Foreign Languages 63.3% Mathematics 48.8% * Applied Skill 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%5 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  6. 6. The More Successful a Scientist, theMore Likely He or She Is to Have One or More Adult Arts and Crafts Avocations P PHI (r) RATIO OR CHI SQ VALUE PUBLIC v. SIGMA XI 1.06 1.09 0.18 0.67 .005 ROYAL SOCIETY v. SIGMA XI 1.79 2.92 30.57 < 0.0001 .010 NATIONAL ACADEMY v SIGMA XI 1.70 2.57 23.93 < 0.0001 .065 NOBELISTS v. SIGMA XI 2.85 31.79 659.75 < 0.0001 .366 ROYAL SOCIETY v. PUBLIC 1.69 2.68 25.30 < 0.0001 .066 NATIONAL ACADEMY v. PUBLIC 1.60 2.36 19.39 < 0.0001 .059 NOBELISTS v. PUBLIC 2.69 29.13 617.20 < 0.0001 .360 NOBELISTS v. ROYAL SOC. 0.95 0.88 0.37 0.55 .014 NOBELISTS v. ROYAL SOCIETY 1.59 10.88 217.20 < 0.0001 .318 NOBELISTS v. NATIONAL ACADEMY 1.68 12.34 256.03 < 0.0001 .380
  7. 7. Continuous Arts ParticipationCorrelates with STEM Innovation 35 !" 30 25 * 20 !" 15 10 !" !" 5 !" 0 Michigan Engineers MEDC Awardees
  8. 8. 8 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  9. 9. Indentifying Creativity Which best demonstrates creativity?* (#1=most popular choice) Business/ School Employers Superintendents Problem-identification or articulation 1 9 Ability to identify new patterns of behavior or new 2 3 combination of actions Integration of knowledge across different disciplines 3 2 Ability to originate new ideas 4 6 Comfort with the notion of “no right answer” 5 11 Fundamental curiosity 6 10 Originality and inventiveness in work 7 4 Problem-solving 8 1 Ability to take risks 9(t) 8 Tolerance of ambiguity 9(t) 7 Ability to communicate new ideas to others 11 5 *Rank determined by percentage or respondents selecting skill. Respondents allowed to select only three skills.9 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  10. 10. Walking the Talk Schools 100% Drama arts Music Creative writing Studio arts Percent believe develops creativity employers seek 90% Independent study Foreign language Travel/Study abroad Math/Stat/Computer 80% Afterschool enrichment science Biology/Chemistry/ Coach/Mentoring Physics 70% 60% 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percent Required Course10 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  11. 11. Walking the Talk Schools 100% Creative writing Music Drama arts Studio arts Percent believe develops creativity employers seek 90% Foreign language Independent study Travel/Study abroad Math/Stat/Computer 80% science Afterschool enrichment Biology/Chemistry/Physics 70% Coach/Mentoring 60% 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percent Provided as an Elective11 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  12. 12. Improved Academic Performance
  13. 13. Arts Students Outperform Non-Arts Students: Average Points Better on SAT Scores
  14. 14. 20% of Test Takers15% of Test Takers
  15. 15. Creativity is hard to find; somewhat identifiable and not a focus of training !  72% of respondents identified creativity as a concern in the hiring process. Of those, 85% can’t find the applicants they want !  Employers who want creative employees identify them as those who were self-employed (67%); had background in the arts (57%) or in communications (50%) !  68% of respondents report high need for training in Creativity / Innovation, yet less than a third provide training* * Source: The Ill-Prepared U.S. Workforce15 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  16. 16. Inspiration at Valley Forge
  17. 17. Artists and Ingenuity
  18. 18. <SPAN< span> Battles of the Bands
  19. 19. Bands of the Battle . . .
  20. 20. Tensegrity Engineering: The Kurilpa Bridge in Brisbane, Australia !"#$%&%#(%)*($+,)-.#$/012#,3**"
  21. 21. Additional discussions are needed amongst all stakeholders to realign resources to meet the needs and desired outcomes !  Creativity is an important skill for the workforce !  Defining Creativity is not consistent between business and educators !  Despite reported importance, training to enhance creativity is not provided by either the schools or businesses – Walking the Talk !  Employers acknowledge that training in the arts is used in hiring as an indicator of creativity !  Employers need to evaluate how well their corporate support of education and employee training programs match creativity’s strategic value !  Dialogue is needed within and across all sectors to foster creativity in the workforce21 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  22. 22. How can we “elevate the debate”? •  It’s clear to some that there is a tight connection between arts education, arts engagement, creative activities, and critical business skills – for example, teamwork, discipline and rigor, problem solving, empathy. Why isn’t this clear to everyone? •  What specific research would help make this case? How do we tightly and concretely draw the linkages? •  What are some of the possible barriers when trying to convince people to take action? •  Given the above, what are appropriate next steps: "  Research? "  Engaging the business community? "  Engaging society more broadly? "  What would move you?22 © 2011 The Conference Board, Inc. | www.conferenceboard.org
  23. 23. Thank You Mary.wright@conference-board.org www.conference-board.org rcohen@artsusa.org www.artsusa.org23 © 2011 The Conference Board, Inc. | www.conferenceboard.org
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