Artlinks Website Workshop P Mc Caul
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Artlinks Website Workshop P Mc Caul



Use of visual art porfolio websites

Use of visual art porfolio websites



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Artlinks Website Workshop P Mc Caul Artlinks Website Workshop P Mc Caul Presentation Transcript

  • Template Websites An ArtL!nks Workshop Facilitator: Padraig McCaul
  • Agenda
    • 10.00am – 11.00am
      • Introduction and background
      • An Artist Website – Why?
      • What do you need in a website?
      • What options are available to create a website
      • Some Portfolio Website Providers
      • Features that a Portfolio Website can provide
      • Example Provider: Foliolink
      • [Break]
    • 11.15 – 1.00pm
      • Preparing Content for the web
      • Setting up your website
      • Managing your website
  • Introduction & Background
    • Padraig McCaul
      • Landscape & Seascape Artist (full time)
      • Setup own website 4 years ago
      • 10 years in the IT industry as Quality Assurance Manager
      • [email_address]
  • An Artist Website – Why?
    • Online business card
    • A way for people to view new work, view archive work
    • A contact point: for artist, updates on new exhibitions/ galleries, news etc.
    • Promotional & Marketing Tool
    • Selling art online? What is your expectation?
  • What do you need in a website?
      • A professional looking online presence, easy to navigate, specifically designed for displaying art.
      • Something that requires a flat learning curve (i.e. none!) – Remember, you’re an artist, not a web specialist
      • Something you can maintain easily and update yourself
      • A domain name i.e. ( ) and email facilities.
      • The ability to accept payment online (shopping cart) at some point in time.
  • What are the options?
    • Option 1: Build your own website and arrange to have it hosted
      • Pros:
        • Complete control over the design and maintenance
        • Minimum cost
      • Cons:
        • Huge investment in your own time
        • Are you an expert in Art websites ?
  • What are the options?
    • Option 2: Hire a professional web designer
      • Pros:
        • Designed and created by an expert
      • Cons:
        • High cost and lack of control over maintenance of the site.
        • How would I update it or enhance it – each update would require hiring the web designer.
        • High investment of my own time in working with a designer to build the site and then to test it.
        • How long does it take? – “The website should be up and running in the next few months…” (repeat every couple of months!)
  • What are the options?
    • Option 3: Use a specialist service provider – ie a company that provides templates and hosting for art websites.
      • What do they provide?
        • “ Portfolio” Website
        • Provides ready made, professionally designed websites – tailor made for artists, photographers etc
        • Monthly/Annual rental
        • 24/7 maintenance of website
  • What are the options?
    • Option 3:
    • Pros:
        • You are getting a “proven” product with full backup and maintenance
        • It would require little investment of your own time , leaving you to focus on your main priority – your art practice
        • YOU are in control
      • Cons:
        • You are limited to the features the service provider can provide.
        • Setup costs and an annual service charge
  • Portfolio Website Providers
    • BigBlackBag – http://www. bigblackbag .com
    • QFolio – http://
    • FolioLink –
    • SiteWelder –
    • FolioSnap –
    • Site On Spot –
      • See comparison list provided with handout
  • Some of the features that Portfolio Websites provide
    • Your own domain name ( )
    • Email
    • Customizable designs
    • Display unlimited multiple file types
    • Auto-sizing
    • Auto-thumbnail creation
    • Automatic name watermarking
    • Automatic copyright symbol
    • Guestbook feature - allows you to collect your own personal marketing database
    • Bulk email your clients and guestbook entries
    • PayPal Ecommerce
    • HTML Editor - graphical interface that lets you add styles, fonts and images to your pages. Like using Microsoft Word.
    • Unlimited free updatesDisc space
    • Macintosh Compatible Admin
    • One time Set-up fee
    • Monthly pricing/Annual pricing
  • Making the Choice
    • Features provided
    • Quality of Designs
    • Learning Curve
    • Ease of Use
    • Backup and maintenance
    • Online support
    • Client testimonials
    • “ Future Proofing”
    • Cost
  • Foliolink –a portfolio website
    • Why Foliolink?
      • It checks all the boxes on the previous slide.
      • I have used it for 4 years
      • It provides a good introduction to what a portfolio site can do.
  • Part 2: Creating a Website
    • Agenda:
      • Preparing content for your website
      • Designing & Setting up your Foliolink website
      • Managing your website
      • Tips
  • Preparing Content
    • Images:
      • Take photo at high resolution
      • Download photo to computer
      • Open image with image editor (ie Paint Shop Pro, Microsoft Office Manager etc)
      • Crop as required, compress image
      • Save as JPEG
        • Fast 0 - 59KB
        • Medium 60 - 99KB
        • Slower 100KB +
        • Max: 225KB
  • JPEG Image A Made up of Bits & Bytes Rearranged as Image A Broken up into “ Packets” One “Packet” at a time” “ Packets” Recieved Sent across the internet UNCOMPRESSED (FULL SIZE) SIZE IMAGE What happens when you download an image?
  • JPEG Image A Rearranged as Image A Broken up into “ Packets” One “Packet” at a time” “ Packets” Recieved COMPRESSED IMAGE – pixels removed Sent across the internet
  • Preparing Content
    • Documentation:
      • CV
      • Artist’s Statement
      • Press Release
      • Exhibition Dates
      • Gallery Details
      • Copy and Paste – Make like easy for yourself!
  • Foliolink Design and Setup
    • Before you build the website you must make some fundamental Design Decisions:
      • How do you want to categorise your work?
        • By gallery
        • For Sale, Sold, Archive
        • Landscapes, Seascapes, Still Life etc
      • Do you want to sell your work online – ie do you need a shopping cart?
  • Foliolink Design and Setup
    • Setup Step 1 - Layout:
      • Choose a Design Layout
      • Choose a colour scheme
  • Foliolink Design and Setup
    • Setup Step 2 – Front Page:
      • User Details
      • Use “Best Fit Technology”
      • Use Text Editor to enter formatted text
      • Advanced Tab:
        • Copyright
        • Upload MP3s
        • Meta Description
      • Don’t forget to click FINISH to save all updates
      • To Preview your site click the EYE icon at the bottom right of the screen
  • Foliolink Design and Setup
    • Setup Step 3 – Portfolios:
      • Choose “New Portfolio” & enter details
      • Use “Best Fit Technology” until you are more confident with image re-sizing
      • Advanced Tab:
        • Sales info. Applies to all images in the portfolio
      • “ Reposition Images” – allows you to set the order of display
      • Don’t forget to click FINISH to save all updates
  • Foliolink Design and Setup
    • Setup Step 4 – Images:
      • Choose “New Image”
      • Tip – select portfolio first (3 rd option), then upload image
      • Advanced Tab:
        • Sales info: You can modify pricing etc here.
  • Foliolink Design and Setup
    • Setup Step 5 – Text Pages:
      • Choose “New Text Page”
      • Use Text Editor to format text
      • Don’t forget to click FINISH to save all updates
  • Foliolink Design and Setup
    • Advanced Features:
      • Contact Management
      • Resize Files
      • Upload Files
      • Background Sound
  • Modifying your Website
    • You can modify the design and layout of your website at any time
      • Go to Layout tab
      • Choose a new layout and colour scheme
      • NOTE: Once you choose a new layout you must reset your image options (ie Best Fit Technology).
    • Tips
      • Try not to “date stamp” your site (Keep it as general as possible)