Contact:
Joe Lombardo
212‐227‐5056
joe@artistsandcreatives.com
For Immediate Release
New York, NY (June 29, 2009)— Artists & Creatives is proud to announce the launch of
Point/New York, a multimedia production company that combines three-dimensional technology
with the HD video platform, a combination that will revolutionize the idea of interactive
advertising media as well as the consumer-based online shopping experience.
Created to address the burgeoning need for advertisers to communicate their brand and lifestyle
vision to consumers while utilizing online marketplace interactivity, Point is on target to become
a groundbreaking platform in digital media technology!
The workings of Point are simple—it allows advertisers to acquire and engage online consumers
while retaining them indefinitely through interactive digital media. By collaborating with
Point/New York, the advertiser’s content is filmed in high-definition (HD) video, which allows
Point to create dynamic online interactive environments that reflect the vision of the brand. But
best of all, Point/New York will entice customers to explore, pause, and most importantly, shop
within richly unique video.
“With Point, you can have the image not just in a basic front and back mode, but 360 degrees of
it—and control that 360 degrees so it gives the viewer a virtual, tactile experience,” says
Point/New York co-founder Anthony Moschini. “It’s like holding the product: not literally in
their hand but as close to it as possible.”
The Point platform will also make an instant transformative impact on the marketing side of the
advertising industry via its cutting-edge analytics. “Clients will see an immediate response from
Point,” says Moschini. “With our technology, they will see direct results. They can see duration
of customer visit time, and they can see exact purchases. So with all of this data helping to
monetize their assets, Point/New York gives them direct results of their investment.”
Point seamlessly blends together the concepts of data-smart spending and the evolution of
dynamic online digital video content. As Point/New York co-founder Christopher McLallen says,
“There needs to be a new way for smart and creative advertisers to connect with their
consumers—the traditional models are not selling anymore. With Point, you can you track your
brand more completely, people will be able to interact and stay with it longer, which hopefully
ingrains the brand into their lexicon. So that’s why Point/New York is a new model of
advertising… it’s a new way to connect.”
ABOUT POINT/NEW YORK
Point/New York is a multimedia and technology production company based in New York City.
Founded by producer Anthony Moschini and photographer/director Christopher McLallen in
2008, Point caters to professionals in the digital film/video, print and sound industries. The
company is specifically designed to meet the growing demand for multi-platform productions to
be housed in one studio while covering all services, from pre- to post-production. Point is
committed to providing state-of-the-art services and technological innovation to its clients. Point
Media’s website is located at http://www.pointny.com.