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  1. 1. Online Marketing - Homepage© Ramakrishna Kongalla,Assistant ProfessorRtist @ Tourism
  2. 2. Home page• A home page or index page has various related meanings to dowith websites. It can be used to refer to:• When the user first opens a web browser, it automatically bringsyou to this page, which is also sometimes called the start page.• It most often refers to the initial or main web page of a web site,sometimes called the "front page" (by analogy withnewspapers).• The web page or local file that automatically loads when a webbrowser starts or when the browsers "home" button is pressed;this is also called a "home page".• The user can specify the URL of the page to be loaded, oralternatively choose e.g. to re-load the most recent web pagebrowsed.Rtist @ Tourism
  3. 3. • A personal web page, for example at a web hosting service or auniversity web site, that typically is stored in the home directoryof the user.• In the 1990s the term was also used to refer to a whole website, particularly a personal web site (perhaps because simpleweb sites often consisted of just one web page).• A home page can also be used outside the context of web sites,such as to refer to the principal screen of a user interface, whichis also referred to as a home screen on mobile devices such ascell phones.• URL are one way to track down websites like Google and Yahoo!which are set as "common Homepages"Rtist @ Tourism
  4. 4. The homepage is different from all other Web site pages.• A well-constructed homepage will project a good firstimpression to all who visit the site.• It is important to ensure that the homepage has all of thefeatures expected of a homepage and looks like a homepage tousers.• A homepage should clearly communicate the sites purpose,and show all major options available on the Web site.• Generally, the majority of the homepage should be visible’above the fold,’ and should contain a limited amount of prosetext.• Designers should provide easy access to the homepage fromevery page in the site.Rtist @ Tourism
  5. 5. Enable Access to the Homepage• Enable users to access the homepage from any other page onthe Web site.• Many users return to the homepage to begin a new task or tostart a task over again. Create an easy and obvious way for usersto quickly return to the homepage of the Web site from anypoint in the site.• Many sites place the organization’s logo on the top of everypage and link it to the homepage.• While many users expect that a logo will be clickable, manyother users will not realize that it is a link to the homepage.• Therefore, include a link labeled ‘Home’ near the top of thepage to help those users.Rtist @ Tourism
  6. 6. Rtist @ Tourism• This Web page provides links to both the main organization homepage(clickable ‘National Cancer Institute’ logo in the upper left corner) as wellas the sub-organization homepage (‘Cancer Control Home’ link placed inthe upper right corner). These logos and their placement remain constantthroughout the Web site.
  7. 7. Show All Major Options on the Homepage• Present all major options on the homepage.• Users should not be required to click down to thesecond or third level to discover the full breadth ofoptions on a Web site.• Be selective about what is placed on the homepage,and make sure the options and links presented thereare• the most important ones on the site.Rtist @ Tourism
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  9. 9. Create a Positive First Impression of Your Site• Treat your homepage as the key to conveying thequality of your site.• In terms of conveying quality, the homepage isprobably the most important page on a Web site.• One study found that when asked to find high qualityWeb sites, about half of the time participants lookedonly at the homepage.• You will not get a second chance to make a good firstimpression on a user.Rtist @ Tourism
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  11. 11. Communicate the Web Site’s Value and Purpose• Clearly and prominently communicate the purpose and value of the Website on the homepage.• Most people browsing or searching the Web will spend very little time oneach site.• Emphasize what the site offers that is of value to users, and how the sitediffers from key competitors.• Many users waste time because they misunderstand the purpose of a Website.• In one study, most users expected that a site would show the results ofresearch projects, not merely descriptions of project methodology.• In some cases the purpose of a Web site is easily inferred. In other cases, itmay need to be explicitly stated through the use of brief text or a tagline.• Do not expect users to read a lot of text or to click into the Site todetermine a Site’s purpose. Indicating what the Site offers that is of value tousers, and how the Site differs from key competitors is important becausemost people will spend little time on each Site.Rtist @ Tourism
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  13. 13. Limit Prose Text on the Homepage• Limit the amount of prose text on the homepage.• The first action of most users is to scan thehomepage for link titles and major headings.• Requiring users to read large amounts of prose textcan slow them considerably, or they may avoidreading it altogether.Rtist @ Tourism
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  15. 15. Ensure the Homepage Looks like a Homepage• Ensure that the homepage has the necessarycharacteristics to be easily perceived as a homepage.• It is important that pages ’lower’ in a site are notconfused with the homepage.• Users have come to expect that certain actions arepossible from the homepage.• These actions include, among others, finding importantlinks, accessing a site map or index, and conducting asearch.Rtist @ Tourism
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  17. 17. Limit Homepage Length• Limit the homepage to one screenful of information, if at allpossible.• Any element on the homepage that must immediately attractthe attention of users should be placed ’above the fold.’• Information that cannot be seen in the first screenful may bemissed altogether—this can negatively impact theeffectiveness of the Web site.• If users conclude that what they see on the visible portion ofthe page is not of interest, they may not bother scrolling tosee the rest of the page.• Some users take a long time to scroll down ’below the fold,’indicating a reluctance to move from the first screenful tosubsequent information.• Older users and novices are more likely to miss informationthat is placed below the fold.Rtist @ Tourism
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  19. 19. Announce Changes to a Web Site• Announce major changes to a Web site on the homepage—do notsurprise users.• Introducing users to a redesigned Web site can require somepreparation of expectations.• Users may not know what to do when they are suddenly confrontedwith a new look or navigation structure.• Therefore, you should communicate any planned changes to usersahead of time.• Following completion of changes, tell users exactly what has changedand when the changes were made.• Assure users that all previously available information will continue tobe on the site.• It may also be helpful to users if you inform them of site changes atother relevant places on the Web site.• For example, if shipping policies have changed, a notification of suchon the order page should be provided.Rtist @ Tourism
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  21. 21. Attend to Homepage Panel Width• Ensure that homepage panels are of a width that willcause them to be recognized as panels.• The width of panels seems to be critical for helpingusers understand the overall layout of a Web site.• In one study, users rarely selected the information inthe left panel because they did not understand that itwas intended to be a left panel.• In a subsequent study, the panel was made narrower,which was more consistent with other left panelsexperienced by users.• The newly designed left panel was used more.Rtist @ Tourism
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  23. 23. Thank You…!!!©Ramakrishna Kongallae-mail: artist.ramakrishna@gmail.comRtist @ Tourism