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Online Marketing Environment

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  • 1. Online Marketing Environment© Ramakrishna Kongalla,Assistant ProfessorIndian Institute of Tourism & Travel Management(An Organization of Ministry of Tourism, Govt. of India)Rtist @ Tourism
  • 2. online marketing environmentRtist @ Tourism
  • 3. Rtist @ Tourism
  • 4. • ‘A company’s marketing environment consists of theactors and forces outside marketing that affect themarketing management’s ability to develop andmaintain successful transactions with its targetcustomers. The marketing environment offers boththreats and opportunities’ (Kotler et al, 2001).Rtist @ Tourism
  • 5. Thank You…!!!©Ramakrishna Kongallae-mail: artist.ramakrishna@gmail.comRtist @ Tourism