SThe Top 10 Must Haves& Must Dos forCreative FreelancersHow to become a sought after freelancer in today’s competitive mar...
STop 10 Must HavesRecommended resources forkeeping freelancersefficient, effective & excited aboutbusiness
1. BusinessFundamentals2. Timing3. Invoicing4. Scheduling & Meetings5. Project Management6. File Management7. Creative Res...
Business FundamentalsWhether you are just starting to freelance or looking for answers to questionsas they arise in your b...
TimingThese resources track & manage your most valuable asset– time! Some tools are connected to invoicing or projectmanag...
InvoicingWhen you don’t invoice, you don’t get paid, so it literallypays to stay on top of your billing. Find a program th...
Scheduling & MeetingsTrying to set up a meeting or call withclients, vendors or teams? Try thesetools to save time: Doodl...
Project ManagementThese resources will help you stayorganized and manage both projects andclients: Basecamp – Leading web...
File ManagementSending and receiving large files from clients – especially when noproject management software is in place ...
Creative ResourcesNew apps and tools are always beingdeveloped to help Creatives stay creative.Here are just a few of our ...
Web ToolsWhen it comes to having your own website, there are severalchoices about the platform on which to create it and h...
Legal ServicesProtect yourself and your work: My New Company – Legal Info for your new business AIGA Form of Agreement –...
Co-working SolutionsCo-working offers Community, Collaboration &Professional Amenities/Environments – not tomention a plac...
STop 10 Must DosThe best ways for Freelancers tomarket, network & maintain aconstant pipeline of work
1. Design your Brand2. Perfect Your Portfolio3. Be Specific4. Become an Expert5. Fill the Downtime6. Network7. Get Listed8...
Design Your Brand DONT Be Generic – Let your personal style guidethe color palette, font treatments & images used tocreat...
Perfect Your Portfolio Keep work relevant Test links and refresh workat least every 3 months Less is More Best pieces ...
Be Specific Focus your expertise on 1 – 2 areas only Resume & portfolio should clearly state your job functions Skills ...
Become an Expert Join the online discussion – Read, Like, Share &Comment Articles, Blogs, Tweets, Posts & LinkedIn Group...
Fill the Downtime Work on exploratory or concept pieces for your portfolio Take a class, attend a conference or complete...
Network – Online & In Person Social Media Networking Create Personal and/or Business Pages acrossSocial Platforms(Linked...
Get Listed Directories Freelance Switch, Dexigner, Freelancer.com, DesignDirectory.com,TopDesignFirms.com, DesignFirms.o...
Register with SpecialistRecruiters Working with recruiters expands your sales teamexponentially – teams of people trying ...
Befriend Like-Minded &Equally Skilled Creatives Counterparts to hold you accountable, keep your skills upto date and chal...
Never Stop Selling Everyone you meet is a potential client(or knows someone who could be a client) Don’t be afraid to st...
SThank you!For more information, to register with our agency or toreceive a copy of this presentation, please contact us:J...
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Top 10 Resources & Marketing Tips for Creative Freelancers

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Recommended resources for keeping your freelance business running effectively and tips to market, network & maintain a constant pipeline of work

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  • IntroQuestion Audience:What area do you specialize?How long been freelancing?Goal to provide at least 1 or 2 new ideas or resources to help make the business of running your freelance business a little easier
  • Running your own business is hard work and for many designers – it’s the part of being a freelancer that scares them most. Fortunately, there are so many tools and apps available to make running your business easier – allowing you to focus on what you’re best at. We wanted to bring attention some great resources we’ve discovered over the years in areas we all deal with.
  • Creative Cloud also offers Free access to Behance Hosting for up to 5 sites
  • Our Top 10 list here will cover 2 areas. The first 5 you see here will cover how best to position yourself successfully in the creative freelance space and the others will focus on how to best market your services
  • You don’t have to be a logo designer to be effective at managing your brand. Select colors, fonts and images that represent you and the work you want to be doing. Then, be consistent across platforms so that no matter where a potential client might look, he or she will find the information needed to decide whether they want to start a business relationship with you.Utilize the same profile pic on your portfolio as well as your LI, Twitter & FB page
  • Your portfolio/URL is an extension of you and the work you WANT to do. Doesn’t matter whether you choose a unique, custom site or one of the many portfolio hosting sites. Keep work relevant - the work presented should always be fresh, current and up to date. Outdated work is the quickest way to be overlooked for a potential job. Update it regularly. Our recruiters recommend at least every three months. Less is more – Remember to make the work the hero of your portfolio or site. Don’t include every piece of work you’ve ever done - Only include those of which you are most proud or that represent the work you want to be doing most. This might mean including screenshots of short-lived projects and even conceptual or personal work that was never produced. Mention that additional samples of work are available upon request – A PDF of targeted samples can sometimes be more effective for some clients. Be sure to list the other industries or media across which you have worked.Organize your work – Depending on the nature of your work, find a way to display it most effectively. Should the work be categorized by industry, media type, client or project? Whatever you decide, don’t forget to provide a short description that explains the company/agency for whom you worked, the client’s objectives for the project, your role on the piece and (if applicable) the software utilized. Keep design clean, interface simple and navigation to as few clicks as possible. Introduce yourself – While including your resume or past job experience is a must, be sure to also include a bio that explains who you are, your creative process and even some personal trivia. Let your personality shine. Broadcast your brand - A portfolio of work is part of a creative’spersonal brand. Make sure everyone can find your site easily. Include your URL on your resume and LinkedIn profile. If creating your own site – make sharing easy so people can easily follow your Twitter feed or blog. You might also consider a “Contact” form for potential employers to inquire about work.
  • Know what you actually do (and what you don’t) Average Hiring Manager looks at resumes for less than 10 seconds. Be clear, straightforward and focused about what you do.Good – Designer/Developer, UI & Visual Designer, Web Designer/Art Director, UX & Motion DesignerBad – Web Designer & Copywriter, UX Developer and Project Manager, UI Designer & Marketing ManagerNot a Jack of all Trades
  • People do business with people they trust. Become the trusted advisor clients need by establishing yourself as the expert. Puts you immediately ahead of your fellow freelancersBe consistent with your efforts
  • In between gigs, there is still work to be done to make sure your skills stay sharp, your portfolio full and your resume without too many gaps.The later two also provide key networking opportunities as well.
  • When your face to face network grows, you’ll find your social networks grow organically as a result.“Groups not only add credibility to your experience, but they also let you interact with people who are talking about what you want to talk about, even if you don’t actually know them.” Groups are good for expanding your network, and they can help you become more influential within your industry. Ask for endorsements
  • Great work is useless if potential clients can’t see it. Your work needs to be where clients are looking.
  • In addition to helping you get more work – recruiters can also assist with resume/portfolio feedback, interview preparation, hourly rate negotiation and payment.
  • The freelancers world can be lonely at times – that’s why it’s important to have a support group who understands your struggles, can help with solutions and be an extra advocate when the time is right. These folks can come from groups meet-ups, local organizations or online communities. As you network these relationships should start naturally – take time to nurture them!
  • When using a coworking space or coffeeshop to do business – you never know who might be listening to your conversation. Only get one chance to make a first impressionPitch – you have 10 seconds
  • Transcript of "Top 10 Resources & Marketing Tips for Creative Freelancers"

    1. 1. SThe Top 10 Must Haves& Must Dos forCreative FreelancersHow to become a sought after freelancer in today’s competitive market& the best resources to help you along the way
    2. 2. STop 10 Must HavesRecommended resources forkeeping freelancersefficient, effective & excited aboutbusiness
    3. 3. 1. BusinessFundamentals2. Timing3. Invoicing4. Scheduling & Meetings5. Project Management6. File Management7. Creative Resources8. Web Tools9. Legal Services10.Co-working Solutions
    4. 4. Business FundamentalsWhether you are just starting to freelance or looking for answers to questionsas they arise in your business, these sites offer many of the answers youseek when running your own business: Graphic Design Blender – Blog for freelance designers running their ownbusiness The Self Employed – Resources for the self-employed (from taxes tomoney to marketing) Creative Public – Business resources for Creative Professionals http://finance.lacity.org - Ensure your business complies with city, state &federal requirements
    5. 5. TimingThese resources track & manage your most valuable asset– time! Some tools are connected to invoicing or projectmanagement programs. Others are independent: SlimTimer – Stopwatch that tracks jobs through web app Tick – Time-tracking app to keep on budget Functionfox – Time tracker tool for creatives Breaktime – App that reminds you to take a break
    6. 6. InvoicingWhen you don’t invoice, you don’t get paid, so it literallypays to stay on top of your billing. Find a program that’seasy to use and maintain: Billings – Professional time billing app Freshbooks – Tracks time & sends invoice by email ormail Simply Bill – Creates, sends & tracks invoices Expensify – Expense Reports that don’t suck
    7. 7. Scheduling & MeetingsTrying to set up a meeting or call withclients, vendors or teams? Try thesetools to save time: Doodle – Easy Scheduling &Appointment setting GoTo Meeting – WebConferencing and OnlineMeetings
    8. 8. Project ManagementThese resources will help you stayorganized and manage both projects andclients: Basecamp – Leading web-basedcollaboration tool Trello – Collaboration tool thatorganizes projects on boards ConceptShare – Share, communicateand collaborate on creative work Asana – Free task management forteams
    9. 9. File ManagementSending and receiving large files from clients – especially when noproject management software is in place – is vital in this business.These are just a few of the file storage and delivery tools we’ve used: Box – Secure content sharing Dropbox – Access and share files from anywhere We Transfer – Free service to send files YouSendIt – Send, sync and share large files from any device Google Drive – 5GB of free file storage Microsoft SkyDrive – 7GB of free cloud storage eFax – Internet fax to email services TurboScan – App for scanning & sending PDFs NeatReceipts – Mobile scanner & digital filing system
    10. 10. Creative ResourcesNew apps and tools are always beingdeveloped to help Creatives stay creative.Here are just a few of our favorites rightnow: Adobe Creative Cloud – Access toAdobe’s Creative suite of desktop-application, including: Designers Toolbox – Variety of printand web resources Color Schemer – Several color tools Kuler - Select color palettes with a builtin color wheel or your phone’s camera
    11. 11. Web ToolsWhen it comes to having your own website, there are severalchoices about the platform on which to create it and how to host it: Adobe Business Catalyst – Hosted CMS with all-in-onemanagement dashboard Wordpress – A CMS-based Blogging and Publishing tool PSD2HTML – Build websites in HTML from PSD files Dreamhost – Shared and cloud-based web hosting
    12. 12. Legal ServicesProtect yourself and your work: My New Company – Legal Info for your new business AIGA Form of Agreement – Template for Design Services Contract Creator – Creates custom contracts for work Copyright – Everything about US Copyright law LegalZoom – Online legal document services Lawyers for the Creative Arts – Pro Bono Legal for the Creative Arts LegalGrind – Coffee & Legal Counsel in a casual environment
    13. 13. Co-working SolutionsCo-working offers Community, Collaboration &Professional Amenities/Environments – not tomention a place to Network and grow yourBusiness: BLANKSPACES – Mid-Wilshire IndieDesk - Downtown Cross Campus – Santa Monica Working Village – Santa Monica Coloft – Santa Monica Nextspace – Culver City
    14. 14. STop 10 Must DosThe best ways for Freelancers tomarket, network & maintain aconstant pipeline of work
    15. 15. 1. Design your Brand2. Perfect Your Portfolio3. Be Specific4. Become an Expert5. Fill the Downtime6. Network7. Get Listed8. Work with Recruiters9. Befriend Creatives10. Never Stop Selling
    16. 16. Design Your Brand DONT Be Generic – Let your personal style guidethe color palette, font treatments & images used tocreate your brand/logo DO Be Consistent – Utilize the samedesign, mission statement, service offerings &profile pictures across all print collateral & the web Business Cards Portfolio / Portfolio sites Social Media Platforms Directory Listings / Advertisements
    17. 17. Perfect Your Portfolio Keep work relevant Test links and refresh workat least every 3 months Less is More Best pieces first Only include work similar towhat you WANT to do Offer additional samples viaPDF Organize your work Keep design clean, interfacesimple & navigation friendly Include descriptions Introduce Yourself Let your personality shine Broadcast your brand Include URL on everythingyou do with your brand
    18. 18. Be Specific Focus your expertise on 1 – 2 areas only Resume & portfolio should clearly state your job functions Skills should be complimentary Most clients look for specialists - not generalists Resumes and cover letters should not include irrelevant oroutdated work experience
    19. 19. Become an Expert Join the online discussion – Read, Like, Share &Comment Articles, Blogs, Tweets, Posts & LinkedIn Groups Start a regular blog, podcast or webinar to commend onindustry news, trends and practices Write & submit articles, blog posts or quotes topublications Volunteer with local industry organizations
    20. 20. Fill the Downtime Work on exploratory or concept pieces for your portfolio Take a class, attend a conference or complete tutorialson new software, upgrades or shortcuts Volunteer for an organization that can benefit from yourservices
    21. 21. Network – Online & In Person Social Media Networking Create Personal and/or Business Pages acrossSocial Platforms(LinkedIn, Twitter, Facebook, Google+) Join & Interact with Social Media Groups Ask for endorsements Face-to-Face Networking Local Business Events Creative Industry Meetings Conferences Classes Co-Working Spaces
    22. 22. Get Listed Directories Freelance Switch, Dexigner, Freelancer.com, DesignDirectory.com,TopDesignFirms.com, DesignFirms.org Portfolio Sites Behance, Krop, Coroflot, Dribbble, Creative Hot List, Carbonmade,Codepen, Dice Resume Portals Monster, CareerBuilder, Indeed Local organization websites
    23. 23. Register with SpecialistRecruiters Working with recruiters expands your sales teamexponentially – teams of people trying to get you morework Recruiters have access to opportunities not listed on jobboards Resumes/Portfolios from recruiters go to the top of thepile Working with a recruiter who has a reputation forrepresenting outstanding talent adds value to your brand
    24. 24. Befriend Like-Minded &Equally Skilled Creatives Counterparts to hold you accountable, keep your skills upto date and challenge you to think differently Friends to serve as your “team” when consultation isrequired Partners for projects requiring additional resources Referrals for clients when your project load is full
    25. 25. Never Stop Selling Everyone you meet is a potential client(or knows someone who could be a client) Don’t be afraid to strike up a conversationwith a stranger Always be professional when conductingbusiness in public places Perfect your elevator pitch
    26. 26. SThank you!For more information, to register with our agency or toreceive a copy of this presentation, please contact us:Jamie Douraghy – jamied@artisancreative.comJess Bedford - jessicab@artisancreative.com310.312.2062@artisanupdates | facebook.com/artisancreative

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