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Mf3 01 ms-mamik Mf3 01 ms-mamik Document Transcript

  • ANSAL INSTITUTE OF TECHNOLOGY, GURGAONCourse Code: MF301Course Title: Entrepreneurship DevelopmentCredits: 4Lectures: 4 classes (Theory) per week (Each class is of 50 mins.)Faculty: Dr. M S MamikContact (Off): D-401; 0124-4750503Email id: msmamik@aitgurgaon.orgCourse objectives:The aim of the course is to kindle the spirit of entrepreneurship and innovativenessamong our budding youth so that they are adequately familiarized with the conceptpractice and process of entrepreneurship.The emphasis in this course is on transforming students approach from being a managerseeking jobs to an budding and enthusiastic entrepreneur who seeks high returns whiletaking calculated risks and provides jobs. Using a multidisciplinary approach toapplying and synthesizing concepts and techniques from the functional areas ofaccounting, finance, managerial economics, marketing, operations management, andorganization behavior in the context of new venture development this transformation canbe achieved. Making a successful business plan and implementing it is the skill and enddesired.The students will be challenged to shift from being a receiver of ideas, facts, conceptsand techniques, to a style that involves generating ideas, identifying opportunities andsolving problems, analyzing and evaluating alternatives, and formulating workable actionplans, thus putting theoretical knowledge into practice.Course Description:Introduction to entrepreneurship development, creating entrepreneurship venture, projectmanagement, entrepreneurial development and government, pitfall of entrepreneur andwomen entrepreneur.S.No. Units Topics to be Objective and Teaching Lectur covered skills learning es strategies1. Concept of To explain the Lectures, 5 Unit-1 entrepreneurship Concept of Problem periods development entrepreneurship solving
  • Evolution of the development, examples, concept of Describe the Assignments, entrepreneur Evolution of the Quizzes The Entrepreneur vs. concept of entrepreneurial Entrepreneur, entrepreneur, development Entrepreneur vs. Distinguish perspective Intrapreneur, between the Entrepreneur vs. Entrepreneur, Manager Intrapreneur, Attributes and Entrepreneurship Characteristics of a and Manager. successful Identify the Entrepreneur Attributes and Role of Characteristics of Entrepreneur in a successful India economy and Entrepreneur. developing Outline and economy with Explain the Role reference to self of Entrepreneur Employment in India economy Development and developing Entrepreneurial economy with Culture reference to self Employment Development Entrepreneurial Culture.2. Unit-2 Business Planning Outline and Lectures, 10 process Describe the Problem periods Environment Business solving Analysis-Search Planning examples, Creating and Scanning process, Assignments, entrepreneurial Identifying Environment Quizzes venture problems and Analysis-Search Opportunities and Scanning Defining business Identifying Idea problems and Basic government Opportunities procedures to be Defining compiled with business Idea. Outline Basic government procedures to be compiled with.
  • 3. Technical, Explain and Lectures, Unit-3 Financial, evaluate the Problem Marketing, Technical, solving Personnel, Financial, examples, Project Management Marketing, Assignments, Management Feasibility Personnel, Quizzes Estimating and Management financing funds Feasibility requirements- Estimating and Schemes offered financing funds by various requirements- commercial banks Schemes offered and financial by various institution like commercial IDBI, ICICI, banks and SIDBI, SFCs financial Venture Capital institution like funding IDBI, ICICI, SIDBI, and SFCs. Distinguish between venture capital funding and angel Investors.4. Role of Central Explain the Role Lectures, 7 Unit-4 government and of Central Problem periods State government government and solving in promoting State government examples, entrepreneurship- in promoting Assignments, Entrepreneursh Introduction to entrepreneurship- Quizzes ip various incentives, Introduction to development subsidies and various and grants-Export incentives, Government oriented units- subsidies and Fiscal and tax grants-Export concessions oriented units- available Fiscal and tax Role of following concessions agencies in the available. entrepreneurship Determine and Development- describe the district industries Role of Centers (DIC), following Small Industries agencies in the
  • service Institutes entrepreneurship (SISI), Development- Entrepreneurship district industries development Centers (DIC), Institute of India Small Industries (EDII), National service Institutes Institute of (SISI), Entrepreneurship Entrepreneurship and small business development development Institute of India (NIESBUD), (EDII), National National Institute of entrepreneurship Entrepreneurship development board and small (NABD) business development (NIESBUD), National entrepreneurship development board (NABD).5. Unit-5 Why do Classify and Lectures, 4 entrepreneur fails? Identify Why Problem periods does solving Pitfalls of entrepreneur examples, entrepreneur fails? Assignments, Quizzes6. Unit-6 Reason for low/ Outline and Lectures, 4 No Entrepreneurs Evaluate the Problem periods Women Role, Problems Reason for low/ solving Entrepreneur and Prospects No examples, Entrepreneurs Assignments, Role, Problems Quizzes and ProspectsStudent Requirement (a)Students are expected to be regular in attendance and come prepared for thetopic under discussion as also be prepared to answer questions related to topics alreadycovered. (b) Reading of Autobiographies of leading and innovative entrepreneurs andinnovative business processes in various publications is highly encouraged. Extensiveuse must be made use of the internet resources to improve the overall background andenhance the knowledge base in this very important area for self development.
  • (c) Students will be required to present scenarios in class based on theirunderstanding of topics and collected information from multiple sources. Debates andgroup discussion will be encouraged along with role playing for which groups would beformed. A participative and inquisitive environment is encouraged. (d) Students will be required to answer questions in writing or quizzes withoutprior warning which will be part of the evaluation process. (e) Further active class participation would be encouraged and will form anintegral part of assessment of comprehension and application. (f) Students are required to maintain the decorum of the class, keep cell phonesoff and learn from each other as much as possible. (g) Case studies need adequate reading and thorough comprehension and logicalarrangement of thought for effective solutions. These solutions should becomprehensively presented in both written and oral formats. (h) Assignments are to be worked on individually and the solutions should not betaken from any source which is not referred to in the paper. Common solutions or thosewith similarity will receive zero marks. Late submissions will also be heavily penalized.Assessment and Evaluation: 1. Term Paper, Assignments, Case studies and Quizzes- (Assignment submitted by due date only valuated) 2. Class Performance and participation, Book Review and presentation/ Role Playing: 3. Attendance Total for 1, 2 and 3: 10% 4. Minor Test 1 & 2: 5+5= 10% 5. Major Test (Final Examination): 80% 100%5. Term Paper- All students are to write a business plan complete in all respects forimplementing their own idea of a workable business proposition which they intendto undertake after the course as an entrepreneur. They should make use of all thelearning and available analytical tools, marketing research , govt. and otherfacilities like credit, know how, concessions, training, taxes and quality as well asother incentives which can be availed. In order that they can draw interest fromfinanciers and /or venture capitalists, students would be required to make a 5-7minute presentation of their business plan and be prepared to answer queries on thefinancial, operational viability of the proposal and marketability of the product orservice being delivered.6 .Role Play Groups – participants would be divided into groups for presentationand role plays. Three role plays( of 15 min each ) topics to be be presented by each group are:-
  • (a) Explaining role of Entrepreneur to a rural audience for promoting self help groups for inclusive growth. (b) Difficulties of an entrepreneur starting a Business in India (c) Mera Bharat Mahan – Promoting India as an Investment Destination6. Required Textbooks 1. “Enterpreneur Development : New Venture Creation : Satish Taneja and S.L.Gupta; Galgotia 2003 reprint 2006. 2. “Enterpreneurship : Robert D.Hisrich, Michael P.Peters Dean Shephard; Mc Graw Hill 20078. Reference Books1. Entrepreneurship and Small Business : Saini, J S ; Rawat Publication 1998,2. Entrepreneurship and Small Business management: C B Gupta & Khanka , S S Sultan chand 2006,3. Entrepreneurship, Strategic Management and Globalization : DD Sharma; Rawat Publication 1999,4. Entrepreneurship: Robert D Hisrich ; TMH 20025. Entrepreneurship: an international perspective : Alison Morrison; Butterworth Heinemann 19986. Entrepreneurship and small scale industries: Batra, G S ; Deepa & Deep 1999,7. Entrepreneurship in 21st century: Rathore, B S ; Rawat Publication 1999,8. Entrepreneurship:new venture creation : David, H. Holt ; Prentice- Hall 2000,9. Entrepreneurship theory at the crossroads: Mathew J Manimala ; Wheeler 1999,10. Harvard Business review on entrepreneurship: HBS; HBR Press 1999,11. Dynamics of entrepreneual development and Management: Vasant Desai; Himalaya 2006,12. Small Business Management: an entrepreneurial emphasis: Justin , Langeneeker G ; Thomson 2003,13. Entrepreneurship Development” , S S Khanka ; S.Chand ,200815 “Business Innovation” Praveen Gupta”; S Chand ; I Edition 200816. “Tripple Bottom line Reporting”; S Singh; Prentice- Hall17. “Business Analysis” ; Pradeep Hari Pendre ; Prentice- Hall18. Timmons, Jeffrey A. & Spinelli, Stephen, New Venture Creation 7th Ed. (2006) McGraw Hill ISBN # 13: 978-0-07-328591-7 (In syllabus as NVC)19. William D. Bygrave, ed. The Portable MBA in Entrepreneurship, 3rd Edition. (New York: John Wiley & Sons, 2004).20.
  • 5. Recommended Reading • Tarun Khanna “India and China : A Thousand Enreprenuers”, HBS Publishing 2008 • During the semester, additional articles related to the different course topics may be added from recent publications. • Students should supplement the text with readings in the Entrepreneurial literature. • Business World, Business Today. • Economic Times, Financial Express.Films: Guru , AviatorWebsites: Would be indicated separatelyReadings: ET , Business World , Economist, Business Today, Autobiography of leading Global & IndianEntrepreneurs