Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, started the lunch delivery service. Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work Service started with about 100 Dabbawalas
The entire system depends on TEAMWORK and meticulous timing. Tiffins are Collected from homes & taken to nearest Railway Station. Then they are Sorted out for area-wise distributiuon, so that a single tiffin could change hands 3 to 4 Times in the course of its daily journey .
2- A charitable trust was registered in 1956 under the name of Nutan Mumbai Tiffin Box Suppliers Trust . The commercial association of this trust was registered in 1968 as Mumbai Tiffin Box Carriers Association .
Mumbai’sDabbawala Service Mumbai’s Annadatas
» President- Mr. Raghunath Dhondiba Medge» Secretary- Mr. Gangaram Laksman Talekar» Director(IT)- Mr. Manish Tripathi Website: www.mydabbawala.com E- Mail : firstname.lastname@example.org
WHAT IS NMTBSA????N -NutanM -MumbaiT -TiffinB -BoxS -SuppliersA -Association
• History : Started in 1890• Started in 1890• • Charitable trust : Registered in 1956 Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, • Avg. Literacy Rate : 8th Grade Schooling started the lunch delivery service.• Mahadeo recruited youth from the villages neighboring Mumbai, who were • Total area coverage: 60 Kms to 70 Kms involved in agricultural work• Service started with about 100 Dabbawalas • Employee Strength : 5000 • Number of Tiffins : 2,00,000 Tiffin Boxes i.e 4,00,000 transactions every day.• Time taken : 3 hrs
• Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, started the lunch delivery service.• Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work• Service started with about 100 Dabbawalas
PRESIDENTVICE PRESIDENT 13 MembersGENERAL SECRETARY TREASURESDIRECTORS(9) MUKADAMMEMBERS(5000)
Our BeliefWORK IS WORSHIP Tiffin basket’s weight: 75-80 kgs.
Working of NMTBSA• Error Rate : 1 in 16 million transactions• Six Sigma performance (99.999999)• Technological Backup : Nil.• Cost of service - Rs. 300/month ($ 6.00/month)• Standard price for all (Weight, Distance, Space)• Rs. 36 Cr. Turnover approx. [6000*12*5000=360000000 i.e Rs. 36 crore p.a.]• “No strike” record as each one a share holder• Earnings -5000 to 6000 p.m.• Diwali bonus: one month’s from customers.
Case Study: NMTBSATiffin Box Suppliers AssociationHow do they do it …? Executive Committee (5 members)• Organizational Structure Teams of 20-25 headed by a group leader• Operations• The Code Individual dabbawallahs workload: Collect from home – 35 tiffins• War against Time Delivery at office – 35 tiffins Return empty tiffins to home – 35 tiffins(9:00 am – 12:30 pm)
APPROACHDISCIPLINES :• No Alcohol Drinking during business hours• Wearing White Cap during business hours• Carry Identity CardsWOMEN:• Mrs. Bhikhubai of Kandivali• Mrs. Anandibai of Borivali• Mrs. Parvatabai of Karale (Ghatkopar)• Mrs. Laxmibai Bagade of Santa CruzLATEST MARKETING STRATEGY: Marketing pamphlets in the “Dabba”
Zero % fuel Zero % investmentZero % modern technology Zero % Disputes99.9999% performance 100 % Customer Satisfaction
PORTERS FIVE FORCE THEORY• Competition: Its difficult to replicate their supply chain network• New entrants: Fast food joints as well as office canteens. However, since neither of these serve home food, the dabbawallas core offering remains unchallenged.• Bargaining power of buyers: Delivery rates are so nominal (about Rs 300 per month) that one simply wouldnt bargain any further.• Bargaining power of sellers: minimum infrastructure and practically no technology is used, hence they are not dependent on suppliers.• Threat of a new substitute product or service: No substitutes to home cooked food in Indian scenario, hence threat to the dabbawalla service is not an issue at least in the foreseeable future.
SWOT Analysis• Strengths:• Simplicity in organization with Innovative service• Coordination, team spirit, & time management• Low operation cost• Customer satisfaction• Low Attrition Rate• Weaknesses:• High dependability on local trains• Funds for the association• Limited Access to Education
• Opportunities• Wide range publicity• Operational cost is low• Catering• Threats• Indirect competition is being faced from caterers like maharaja community• Indirect threats from fast foods and hotels• Change in timings• Company transport• Ticket restaurant
HOW THE DABBA IS DELIVERED The entire system depends on TEAM-WORK and meticulous timing. Tiffins are Collected from homes & taken to nearest Railway Station. Then they are Sorted out for area-wise distributiuon. A tiffin takes hand changes from3 to 4 Times in the course of its daily journey .
The Color Coding of DabbasThe color coded on Dabbas can beRead in following pattern:
Coding System VLP : Vile Parle (suburb in Mumbai) 9EX12 : Code for Dabbawalas at Destination EX : Express Towers (building name) 12 : Floor no. E : Code for Dabbawala at residential station 3 : Code for destination Station eg. Churchgate D’souza Station (Nariman Point)
The Flow Logic Zones for destination Grant Road 1 (12) 2 Point of 3 Aggregation Churchgate 4 And Sorting (1-10) 5A E 6 Lower Parel B D 7 C (14) Distribution By Carriers Collection from home at lunchtime To offices
CODING OF DABBAS1-11 CHURCHGATE12 MARINE LINES13 GRANT ROAD, BOMBAY CENTRAL15 LOWER PAREL16 DADAR (WEST)17 DADAR (EAST)18 ANDHERI (EAST, WEST)
• 10:34-11:20 am(Andher i St n.)• This t ime per iod is act ually t he j our ney t ime. The dabbawalas load t he wooden cr at es f illed wit h t if f ins ont o t he luggage or goods compar t ment in t he t r ain. Gener ally, t hey choose t o occupy t he last compar t ment of t he t r12 coach train ain. 4,000 commuters 8,000 disputes But no excuses, Duty first
• 11: 20 – 12: 30 pm (Church Gate Station)• At t his st age, t he unloading t akes place at t he dest inat ion st at ion• Re-ar r angement of t if f ins t akes place as per t he dest inat ion ar ea and dest inat ion building
• I n par t icular ar eas wit h high densit y of cust omer s (Nar iman Pt .,For t , CST), a special cr at e is dedicat ed t o t he ar ea. This cr at e car r ies 150 t if f ins and is dr iven by 3-4 dabbawalas!
RETURN JOURNEY:• 1:15 – 2:00 pm ( At All Dest inat ion St at ions)Her e on begins t he collect ion pr ocess wher e t he dabbawalas have t o pick up t he t if f ins f r om t he of f ices wher e t hey had deliver ed almost an hour ago.
• 2:00 – 2:30 pm (At Dest inat ion St at ion)• The dabbawalla’s meet f or t he segr egat ion as per t he dest inat ion subur b.
• 2:48 – 3:30 pm• The r et ur n j our ney by t r ain wher e t he gr oup f inally meet s up af t er t he day’s r out ine of dispat ching and collect ing f r om var ious dest inat ion of f ices• Usually, since it is mor e of a pleasant j our ney compar ed t o t he ear lier par t of t he day, t he dabbawalas light en up t he moment wit h merry making, joking around and singing.
• 3:30 – 4:00 pm ( The Or igin St at ion)• This is t he st age wher e t he f inal sor t ing and dispat ch t akes place. The gr oup meet s up at or igin st at ion and t hey f inally sor t out t he t if f ins as per t he or igin ar ea
Some Facts of Dabbawal’s SCM• 2003: 5000 recruits, 175, 000 clients• 350,000 deliveries• 75 kms of public transport• Failure: once in two months, one in 15 million• Rs 380 million per annum
Distribution Network• Baton relay system• Hub and spoke arrangement• No historical, theoretical legacy in the design• No use of computer technology• Coding system – Decentralized at the group level• Workday schedule• 30-35 deliveries (manageable)• Sorting, loading and unloading at peak rush hours• 4 handlings of a dabba in a day- coding essential
Their AchievementsDocumentaries made by :• BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.CASE STUDY made by :• ICFAI Press Hyderabad & Bangalore• Richard Ivey School of Business – Canada• Also, Included in a subject in Graduate School of Journalism University of California, BerkeleyInvitations from :• CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at ChennaiRadio:• German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City
Others: World record in Best Time Management with Six Sigma rating. Name in “GUINESS BOOK of World Records”. Registered with Ripleys “ believe it or not”. Participated in “Deal Ya No Deal Contest” by Sony Entertainment Television Invited for marriage of Hon. Prince Charles of England on 9th April, 2005
Awards and Felicitation (contd.)• Invitation from CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Poone.• Included in a subject in Graduate School of Journalism University of California, Berkeley.• Radio – • German Radio Network • Radio Mirchi • Radio Mid-day • FM – Gold • BBC Radio
Invitation to Italy• Was invited for the Terra Madre World meeting of food communities between October 20-23, 2004.• We were part of the “Community of Cooked Food distributors from Mumbai”.• Invited to marriage of Hon. Price Charles of England on 9 , April 2005.
MBA students seeking help for their projects and case studies
Some Achievements• World record in best time management.• Name in “GUINESS BOOK of World Records”.• Registered with Ripleys “ believe it or not”.
Ph.D. on Mumbai Dabbawala By Principal Pawan G. Agrawal M.Com., B.Ed., LL.B., A.C.S. Director AGRAWAL INSTITUTE OF MANAGEMENT MumbaiTopic : Study of Logistic & Supply Chain Management of Dabbawala in Mumbai.University : Yashwantrao Chavan Mukta Vidyapeeth, Nashik.Research Work : Doing since last One and Half Year.Guide : Dr. Kulkarni, Nashik.