The ins and outs of Instagram!
Upcoming SlideShare
Loading in...5
×
 

The ins and outs of Instagram!

on

  • 472 views

Need to know more about Instagram? We have all the knowledge and expertise to get you snapping those perfect shots. Follow our really simple guide to understanding the Instagram world and how it can ...

Need to know more about Instagram? We have all the knowledge and expertise to get you snapping those perfect shots. Follow our really simple guide to understanding the Instagram world and how it can be used in every day life.

Statistics

Views

Total Views
472
Views on SlideShare
472
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The ins and outs of Instagram! The ins and outs of Instagram! Presentation Transcript

  • Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Instagram began in 2010 as a photo sharing app with 80 Initial users created by entrepreneurs Kevin Systrom and Mike Krieger. The first ever Instagram photo was uploaded in October 2010. By December 2010, Instagram already had a whopping 1 million registered users. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • By July 2012, 100 million photos had already been shared on the platform. In April 2012, Instagram for Android was unveiled. and the co founders of Instagram agreed to a buy-out from Facebook valued at an estimated $1 billion. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • 100 MIILLION 40 MILLION 8500 LIKES 1000 COMMENTS MONTHLY ACTIVE USERS PHOTOS PER DAY PER SECOND PER SECOND © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Xxx
  • © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Originally a purely photo-sharing service, Instagram incorporated video sharing in June 2013, allowing users to record and share videos lasting for up to 15 seconds. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • This venture has been seen by some as Facebook’s attempt at competing with Twitter’s Vine video-sharing application. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • With Instagram gaining one new user every second it makes sense to activate your business/ brand on this platform! © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • STEP ONEdownload it Download the Instagram app in the App Store on an iOS device (iPhone, iPod, iPad), or in Google Play for an Android device STEP tworegister it After successful installation you will be shown this screen. Click on register © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • STEP threecreate your profile Next, fill in your account details. Your Username will be visible and is how people will search for you. Profile tipsNB stuff for brands! This is the best place to leave a first impression! If it’s a business account you are creating, be sure it reflects your organisation. Leave a link to your Facebook page, Twitter page or website - it may lead to more followers on your other platforms too! © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • STEP fouradd some friends/ follow people Now you will get to invite your FB friends, contacts or follow some highly recommended people. Press ‘done’ STEP fivego hunting! Search for people already talking about your business or your field. Find people in your city (#Jozi) or people that share your interest (#shoes). These are your potential customers. Find them, follow them and engage with them! © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Tag others, talk to others, check in to other businesses and use your location. Adding layers to your posts gives people a better feel for who you are. Go and spread a little Instagram love! #1: be engaging © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Post frequently, but do not bombard your followers with thousands of pictures! Consistency keeps your followers engaged.. Depending on the type of business you run, 2-3 posts a day is a good limit! If you have quality material, share it…just spread it out! #2: be consistent, but not spammy © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • The main way of interacting on Instagram is through hashtags.. But DON’T be the brand that looks desperate for followers.! Posting more than five hashtags a day is a little excessive.. Let’s show you what we mean... #3: maximise your hashtags © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Everyone loves to browse products, so let your followers do some window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser- known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is. #4: show off your product © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Humanize your brand by using Instagram to introduce your fans to the people who make your company what it is. It’s a great way to show your brand personality. Alternatively, highlight the brand’s charitable side to help enhance its brand image. For example: Levi’s gives employees a day off once a year to focus on giving back to their local community. #5: introduce your employees © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Going to a trade-show or sponsoring an event? Use that as an opportunity to take your Instagram followers with you wherever you’re going. Backstage or ‘inside scoop’ photos will also help yours fans feel Like they are getting something a little extra than the rest of the world! #6: take your fans with you © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Sharing user-generated content gives your brand's page a sense of authenticity and builds trust with your followers. Post pictures of fans using your products onto your page – this makes consumers feel special and they will also want to share this with their friends. Just make sure you credit their photo! #7: share positive content © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Rather than posting highly-Photoshopped images of your product, keep your content authentic. Remember that your brand is often more than just a product – show your fans what else goes Into the manifestationof your brand! #8: CREATE AUTHENTIC CONTENT © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • If your brand doesn't have backstage content or fantastic scenery to leverage, work with your product in creative ways. #9: get creative with simple products © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • #9: collaborate Don’t forget that user generated content can also help your brand get out there. Appeal to people’s vanity! Take the opportunity to hold themed Instagram photo contests to generate engagement. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • J’Espere Que Tu Vas BienCrowdsourced Movie-Poster Campaign The French Canadian experimental film (whose title translates as “I hope you’re well”) worked with Instagrammers to create 87 posters to promote the Film. The movie, which runs for 87 minutes, used the Instagram shots from iphoneographers who walked the city for the same 87 minutes, visiting locations used in the film and snapped filtered shots on their phones. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • Giorgio ArmaniFrames of Life Campaign Giorgio Armani asked followers to upload a picture of themselves wearing sunglasses. Upon visiting the Frames of Life site, Instagram pics of their latest collection were included in the roll. All users needed to do was upload a pic of them and their fave sunnies with the hashtag #FramesOfLife. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • FordFiestagram Campaign Ford focused on using visual imagery to power the marketing for their car, the Ford Fiesta, by asking fans to upload photos in different categories inspired by the car’s technologies and features. Each week, Ford communicated a hashtag associated with the challenge. The brand then pulled the hashtagged photos into a tab on their Facebook page. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • So what’s next for Instagram, you ask? Well, under Facebook’s knowledgeable guidance, Instagram has announced that they are preparing to Introduce advertising on Instagram and that the service should be ready to sell ads within the next year. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.
  • There's also no word yet about what ads on Instagram would look like, but rumours are that the team could possibly go after placement in the app's ‘discover’ page and ‘search’ feature. Brands are also interested in linking pictures of products to their websites. © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.