• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SB106 -- Social Business in the Context of IBM's Overall Strategy

SB106 -- Social Business in the Context of IBM's Overall Strategy



Connect 2014 presentation on Social Business in IBM strategy. Presented by Andrew Warzecha, VP Strategy for IBM Software Group, and Arthur Fontaine, Program Director in Business & Technical Strategy ...

Connect 2014 presentation on Social Business in IBM strategy. Presented by Andrew Warzecha, VP Strategy for IBM Software Group, and Arthur Fontaine, Program Director in Business & Technical Strategy group at IBM Collaboration Solutions.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • Deliver capabilities in 3 form factors <br /> On prem <br /> Appliances <br /> As a service <br />
  • Deliver capabilities in 3 form factors <br /> On prem <br /> Appliances <br /> As a service <br />
  • ----- Meeting Notes (11/12/13 12:34) ----- <br /> acquisitions/move what&apos;s new to own slide <br />
  • Astron: http://www-01.ibm.com/software/success/cssdb.nsf/cs/KPES-9B7TXN?OpenDocument&Site=corp&ref=crdb <br />
  • Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success. From this survey, only the top 14% were ranked as leaders.The complete IBV study will share with you the use of mobile by industry and highlight what the leaders have done to rise to the top. Among the topics discussed: <br /> How mobile capabilities are fundamentally changing the way they do business <br /> Measurable ROI from mobile initiatives <br /> Experiencing faster response time to customers <br /> Analyzing mobile data to improve customer offers and contacts <br /> Integrating mobile applications with existing systems <br /> The security of data, devices, and connections <br />   <br /> Backed by these findings, and our experience with helping thousands of companies become mobile enterprises, we have identified a 4 part strategic approach for how we will talk to companies about putting their businesses in motion. <br /> We have identified primary audiences that we will target as we develop messaging and assets that support this new entry point model, though I should mention that there are many buyer and influencer audiences who participate in making purchase decisions in each of these 4 areas. <br /> In the next few charts, I’ll share with you some of the top line messaging that we have developed for each entry point, the connections that each entry point has to our marketecture and portfolio and will briefly highlight how you will see our 2H launch announcmenets, customer stories, and market provocations align. <br /> The Mobile First enterprise disrupts traditional business models, redesigns processes and harnesses new sources of data and insight <br /> The Mobile First enterprise reinvents customer interactions enabling employees, partners and customers themselves with anywhere, anytime information and the ability to take action <br /> The Mobile First enterprise provides mobile apps that securely unlock core business function with high quality apps that can be cost effectively developed and maintained <br /> The mobile first enterprise anticipates and responds to new requirements from BYOD, organizational demands for mobile applications, smarter commerce <br /> Backed by these findings, and our experience with helping thousands of companies become mobile enterprises, we have identified a 4 part strategic approach for how to put your business in motion: The Mobile Enterprise Agenda <br /> Transform the business: For our customers, mobile has to start with a business opportunity, and in many cases these business opportunities are leading to industry disruption. One example, Daimler’s Cars2Go service is challenging the notion of what it means to rent a car. Once people had to go to a rental counter and commit to renting cars for days at a time. Now they can find a car parked on the street in a location that is nearest to them and use it for as long – or as short – a time as they need to. <br /> Engage the customer: One of the near universal business opportunities that mobile presents is to deepen customer engagement. Mobile is ubiquitous. And people are using their devices in ways that can be turned into advantage for the enterprise - 71% of smartphone users that see a captivating TV advertisement will immediately do a mobile search. But mobile users are discerning - 61% of customers who visit a mobile unfriendly site are likely to go to a competitor&apos;s site. And CMO’s recognize this problem. 57% of them say that designing experiences for tablet/mobile apps as a key priority to drive customer loyalty. Leaders are not only providing better, more differentiated service to their end customers, they are enabling their employees with mobile so that they can provide faster and better service wherever they are. <br /> Build the App: Providing mobile experience generally starts with an engaging application or mobile web experience. But mobile app development brings with it a host of unique challenges. <br /> Faster development cycles <br /> More devices to support, each with its own set of capabilities, OS and UI behaviors <br /> More development approaches <br /> Unique management, security and lifecycle considerations <br /> Unlocking core business knowledge from backend systems and making it available to new mobile front end technologies <br /> Optimize the Infrastructure: And then there are all of the other infrastructure components that companies need to be concerned about – whether it is networking, security, device management, application management, expense management. All of these elements need to be planed for, integrated and optimized so that the enterprise and its workforce can take advantage of new mobile opportunities <br />
  • ----- Meeting Notes (11/12/13 12:45) ----- <br /> Scotiabank version <br /> x-force report factoids <br />
  • ----- Meeting Notes (11/12/13 12:45) ----- <br /> simple dev ops example use for mobile <br />
  • Talk about the way we’re structured/the layers <br />

SB106 -- Social Business in the Context of IBM's Overall Strategy SB106 -- Social Business in the Context of IBM's Overall Strategy Presentation Transcript

  • SB106: Social Business in the Context of IBM's Overall Strategy Andrew Warzecha, IBM, VP Strategy, IBM Software Group Arthur Fontaine, IBM, Program Director, Collaboration Solutions © 2014 IBM Corporation
  • Agenda  The Social Business − The Social World − What changes? − How to act strategically  The Smarter Enterprise − Balancing optimization and innovation − Watson, Big Data, and Analytics − MobileFirst and Security − Cloud and DevOps  Q&A 2
  • The Social Business: Unlocking the collective knowledge of people Five years ago, IBM observed the planet was becoming instrumented, interconnected, and intelligent. 20,000 engagements later, here's what we know and believe about social business. 3
  • We are living in a social world  Knowledge is being created and shared at unprecedented rates    The views and activities of people are far more accessible    Interactions are now shared, creating greater visibility into sentiment, activities, performance and behavior Social is pervasive: not just personal interaction but business and commercial engagement      #1 use of the internet 2 billion social connections 3 billion expressions per day 66% participating in professional communities 81% engaging in brand conversations 61% evaluating what others think and do Organizations are functioning with far greater transparency    4 Social networking is a societal and economic phenomenon People are self-organizing around projects and communities  70% of employees are engaged in social activities both internally and externally Nearly everyone on the front lines building new relationships, the flow of information has become more difficult to contain. Leaders are prioritizing mutual trust, empowerment, responsiveness  65% updating organizational designs, policies, operating principles and business processes for social
  • What changes? Social is the new intelligence for driving business outcomes Social is the new production line for the knowledge age  Build distinctive expertise through collective knowledge  Improve productivity through collaborative models  Expand customer sales, loyalty and advocacy through personalized value    Apply a human face to workforce and marketplace data Unlock stronger relationships by creating a more analytics-driven environment Optimize workforce talent with systems to recruit, motivate, improve and retain 'best fit' talent Social is the future for how modern enterprises work    5 Embrace a new style for a more collaborative, responsive, transparent and authentic way to work and engage Create a culture of trust that empowers people to engage and act, with social governance policies that employees understand, comply with and respect. Enable your business processes for social engagement, with full mobile/cloud support
  • How to act strategically Empower people Activate a digital ecosystem for both customers and employees  Start with your workforce: Deploy an enterprise social platform across your workforce  Extend into the marketplace: Transform the customer experience across the spectrum of inter-action  Adopt new crowdsourcing models: Deploy collaborative portals that manage crowdsourced methodologies and processes 6 Understand people Apply analytics to gain actionable insight from social data  Build a stronger workforce: Reinvent the discipline of human capital management by applying behavioral sciences across the talent lifecycle  Unlock actionable insights: Create new strategies to cultivate datasupported decision making, transform cultures and improve the effectiveness of how your workforce and marketplaces interact  Use data to engage with people as individuals, personalizing value at every touch point Trust people Pervasively harness a transparent and authentic way of working  Re-imagine your business design: Systematically evaluate how your organization works today and manage toward desired change  Enable your processes to be inherently social: Empower your people with a new way of working, by automating social capabilities in the context of key business processes  Protect the enterprise: Apply new security, privacy and compliance controls, so you can easily monitor, identify and preemptively address any regulatory issues, threats and/or inappropriate behavior that may occur.
  • How IBM can help leaders thrive with social business Drive enterprise-wide collaboration Optimize workforce talent and culture Create exceptional customer experiences IBM Connections™ Platform IBM Smarter Workforce™ (Kenexa) IBM Smarter Commerce™ IBM Customer Experience Suite Apply behavioral sciences and analytics Design and implement social strategies Manage operational policy & risk IBM Social & Digital Analytics Suite Organization & People Strategy IBM Security Intelligence Solutions IBM Global Business Services® 7
  • Smarter enterprises are able to balance optimization with innovation Optimize Innovate our IT infrastructure, data and processes Technology Leaders Chief Information Officers Technology Architects Dev & Ops Leaders 8 how we engage, make decisions and work Drives Need Drives Investment Line of Business Leaders Marketing Leaders Sales Leaders Finance & HR Leaders
  • Four technologies and organizational traits define the smarter enterprise CLOUD COMPUTING BIG DATA ANALYTICS ENTERPRISE MOBILITY SOCIAL BUSINESS Client-centric, digitally savvy in its use of cloud, mobile, social and big data platforms to transform 9 Embraces data in all forms to apply analytics, unlock insight, and make factbased decisions Creates value in new ways by forging deeper relationships with clients and between employees Constantly adapts to changing market dynamics, buyer demands and disruptive technologies
  • Dannon combined new era solutions to become a smarter enterprise IBM real-time, cloud-based analytics to predict future demand and buying behavior Fully integrated with Dannon’s existing POS and supply chain systems IBM Connections supports knowledge sharing and collaboration worldwide IBM SmartCloud for Social Business drives the digital front office including mail and calendar Strong partnership between IT and business leaders in purchasing decision 98% accuracy in annual sales forecasts; forecasting time improved by 100% Dannon is using Big Data & Analytics, Cloud and Social to drive better outcomes 10
  • Watson's intelligence and capabilities are expanding Explores Understands natural language Reasons Generates and evaluates hypotheses Adapts and learns Visualizes 11
  • Bringing Watson to market Transforming industries and professions. 12 Advancing cognitive computing across the enterprise. Delivering the cognitive experience to the masses..
  • IBM SmartCloud® is a primary delivery vehicle for new era solutions 300,000 global trading entities connected for IBM clients x …accessed daily by 80,000 candidates and more than a million hiring managers 5.5 million daily transactions exchanged via IBM B2B cloud 60,000 users of IBM digital marketing tools send 130 million monthly emails 120 million candidate records on Kenexa’s talent management platform… e 180 million IBM client transportation transaction events every year More than 100 new era solutions delivered through IBM SmartCloud 13
  • Watson Foundations - The IBM Big Data & Analytics Platform … …Discovers fresh insights WATSON FOUNDATIONS Decision Management Content Analytics Planning & Forecasting Discovery & Exploration Business Intelligence & Predictive Analytics Data Mgmt & Warehouse Hadoop System Stream Computing Content Management Information Integration & Governance The capabilities to fuel Watson and big data & analytics for our clients 14 • Predictive and content analytics to uncover patterns not yet known • Interactive exploration across all data …Operates in a timely fashion • Real-time analytics as data flows through an organization • Enterprise-class Hadoop that runs 4x faster • In-memory computing for speed of thought …Establishes trust so I can act with confidence • Governance across complete data lifecycle including Hadoop • Security and privacy with compliance • Transparency and context to decision-making process
  • Delivering the cognitive experience to the masses The Watson Ecosystem Watson Developer Cloud engaged innovators 15 + Watson Content Store million equity investments + Watson Talent Hub subject matter experts
  • This will be Watson Understands natural language Generates and evaluates hypotheses Sees Adapts and learns Reasons Experiences Explores Visualizes Hears 16
  • Our new era solutions are built on IBM’s Big Data & Analytics foundation C-Suite and Line of Business Big Data & Analytics Foundation IT Capabilities and Platforms 17 Smarter Commerce Predictive Smarter Cities Prescriptive Big Data & Analytics Platform Expert Integrated Systems Watson Solutions Cognitive Cloud / SaaS New Delivery Models Descriptive Smarter Workforce Social Analytics Services Smarter Analytics Mobile Industry Solutions Integrated by Design
  • IBM Software: A broad portfolio of market-leading capabilities Capabilities Business Need Turn information into insights Deepen Engagement with customers, partners and employees Enable the agile business 18                  Business Analytics Data Management Big Data Data Warehousing Enterprise Content Management Information Integration and Governance Social Collaboration Unified Communication Web Experience Commerce Procurement Enterprise Marketing Management Smarter City Operations Talent and Workforce Management Connectivity, Integration and SOA Application Infrastructure Business Process Management Capabilities Business Need Accelerate product and service innovation    DevOps Complex and Embedded Systems Enterprise Modernization Deliver enterprise mobility   Mobile Development and Connectivity Mobile Management and Security Mobile Insights and Analytics Optimize IT and business infrastructure     Cloud and IT Optimization Asset and Facilities Management Enterprise Endpoint Management Expert Integrated Systems Manage risk, security and compliance      Application Security Data Protection Identity and Access Management Infrastructure Protection Security Intelligence and Compliance Analytics 
  • IBM Software: A broad portfolio of market-leading capabilities Capabilities Business Need Turn information into insights Deepen Engagement with customers, partners and employees Enable the agile business 19                  Capabilities Business Need  Business Analytics Accelerate  Data Management product and Organic & acquisitive investment in strategic Big Data service Data Warehousing categories and base capabilities: innovation Enterprise Content Management Information Integration and  Deliver Governance 500+ new & improved products enterprise mobility Social Collaboration Unified Communication 43 labs, 25,000+ developers Web Experience Commerce Optimize IT Procurement IBM Design global initiative & studio and business Enterprise Marketing Management infrastructure Smarter City Operations Talent and Workforce Management  Mobile Development and Connectivity Mobile Management and Security Mobile Insights and Analytics     Cloud and IT Optimization Asset and Facilities Management Enterprise Endpoint Management Expert Integrated Systems      Application Security Data Protection Identity and Access Management Infrastructure Protection Security Intelligence and Compliance Analytics  Continued commitment to Open technologies Connectivity, Integration and SOA Application Infrastructure Business Process Management Manage risk, security and compliance DevOps Complex and Embedded Systems Enterprise Modernization
  • IBM enables clients to transform their business and gain competitive advantage Big Data & Analytics Capitalize on today’s informational explosion to quickly sense and respond 20 Security Protect the network from the edge to the user and the device 2013 Acquisitions ® ® Data analysi s and govern ance Mobile Leverage mobile to engage with anyone, anywhere, and at anytime ® Cloudbased mobile messaging Cloud Speed the delivery of new products and services in highly dynamic markets Process Accelerat Cloud Docume automati e infrastru nt on and software cture and image applicati release services viewing on and integrati deployme on Fraud and nt Customer and Mobile advanced network managemen security analytics for t and threat Communications security
  • A new foundation for leveraging all analytics and harnessing all data IBM Watson Foundations All Data Information ingestion and operational information zone Real-time analytics zone Exploration, landing and archive zone Enterprise warehouse data mart and analytic appliances zone What is happening? What action should I take? Discovery and exploration Cognitive Fabric Predictive analytics and modeling Information governance zone Security Storage On premise, Cloud, As a service IBM Big Data & Analytics Infrastructure 21 Why did it happen? Reporting, analysis, content analytics Decision management What could happen? Systems New/Enhanced Applications
  • An unprecedented year of innovation & leadership in Big Data & Analytics New Big Data Platform Capabilities New Analytics Capabilities New Infrastructure Capabilities DB2 with BLU Acceleration Predictive Analytics for Big Data Analytics on POWER® 7 8x to 25x faster reporting and analytics Improved visualization and automation 14x lower TCO System x® Open analytics on Linux Business Intelligence BIG SQL Animated charting, extensive visualization X-86 A streaming analytics platform to help astronomers analyze 1+ exabyte of data collected daily from 3,000 radio telescope dishes 40% better performance efficiency Image & data identification accelerated by IBM Flash Systems Disclosure Low latency management, analytics accelerated 8x faster 1. Build a culture that internal infuses analytics everywhere deployment reporting 2. Be proactive about privacy, security, and governance available in days instead of weeks 2x to 10x faster stream processing Risk, Finance, and Cloud PureData™ System for Hadoop 3. 22 Three steps for strategic action Build a master plan and invest in a Big Data and Analytics platform 99%, making information IBM Products • • InfoSphere Streams SPSS® Modeler
  • IBM MobileFirst Client Imperatives Transform: CXO, LOB Optimize: CIO, CISO, IT Exec Create new value at the moment of awareness Integrate mobile into the organization • • • Maintain visibility and control over the mobile enterprise Enable our employees to work anytime and anywhere Ensure trusted mobile interactions • • Drive revenue and productivity Transform the value chain Engage: CMO, LOB Connect with customers in context • • • Build: VP Apps, Developer Develop and run applications 23 • Create deeper engagement by delivering contextually relevant experiences Discover new opportunities using mobile information Deliver differentiated mobile apps that run on any device, continuously, with a feedback loop Unlock back office capabilities to create better front office engagement
  • IBM MobileFirst portfolio of capabilities IBM Services IBM & Partner Applications Worklight Application & Data Platform Management Analytics Security IBM Endpoint Manager, Fiberlink Trusteer IBM MessageSight, Tealeaf® Momentum since Feb 2013 launch IBM Services 700+ mobile professionals IBM Endpoint Manager Mobile device management Worklight® Cross platform mobile app development 24 UrbanCode Trusteer Secure B2C transactions IBM Security Access Manager Policy based access Cognos® Business Intelligence Tealeaf Improve the mobile customer experience The Now Factory Enable service providers to analyze their mobile data IBM Rational® Test Workbench IBM Jazz™ Hub IBM Mobile Quality Assurance (beta) Rapidly assess app quality Elmec Mobile is a portal for easy access to services, including: A catalog of 6000+ computer products, office equipment and supplies Management of rental items by geo-location and barcode recognition Initiate computer support tickets 24x7 IBM Software • IBM Worklight
  • IBM Security leverages our strengths in analytics, integration, and global skills to secure clients and capture new growth Professional Services QRadar Security Intelligence and Analytics Trusteer Advanced Fraud Protection People Identity & Access Mgr Data Guardium Applications AppScan Infrastructure Network XGS Fiberlink Advanced Security and Threat Research X-Force® Cloud & Managed Services 2013 Highlights QRadar Vulnerability Manager Discover and address security 25 exposures Security Access Manager for Mobile Extend user access protection to mobile and cloud Security Intelligence with Big Data Security expertise with analytical XGS Network Threat Protection Network visibility and granular Mid-Year Security report 8,000+ vulnerabilities disclosed Rise in exploitation of trusted relationships Increasing sophistication of mobile malware
  • IBM is pioneering DevOps for continuous software delivery that enables clients to seize market opportunities and reduce time to customer feedback Plan & Measure Rational Focal Point Rational Team Concert Rational Test Workbench Release & Deploy IBM UrbanCode Deploy IBM SmartCloud Orchestrator Monitor and Optimize IBM Tealeaf CX, IBM SmartCloud Application Performance Management Best Practices Develop & Test Continuous Innovation, Feedback & Improvements OSLC 2013 Highlights IBM JazzHub on SoftLayer Collaborative development on the cloud 26 IBM Rational Test Workbench mobile interface for Worklight Service virtualizati on & IBM UrbanCode Deploy Automate release & deploymen t of apps & services IBM Rational Development & Test Environment for System z Automate code review and unit 50% increase in software quality over three years 90% on-time delivery with DevOps approach 50% increase over prior waterfall method 70% decrease in user downtime IBM® Rational® Products • Asset Analyzer • Developer for System z® • Development and Test Environment for System z • Requirements Composer • Team Concert™ • IBM Software Services for Rational
  • IBM Design: Intentionally differentiate IBM products, services & relationships through great design Designing an IBM that… Designcamp for Executives Tight integration across core technologie s Interopera bility with complement 27 ary Common look and feel Enables easy skills transfer Focuses on the user & the user’s story Spans the product lifecycle (learn, buy, adopt, maintain) IBM Design Studio Austin
  • An unmatched set of Cloud capabilities Enabling business transformation Business Process as a Service Business Process Solutions Application Application Smarter Commerce Application Application Application Smarter Cities Smarter Workforce Marketplace of high value consumable business applications Software as a Service External Ecosystem Industry Collaboration Human Resources Big Data & Analytics Commerce Marketing Watson solutions IT Management IBM Service Engage Software solutions Composable and integrated application development platform Built using open standards Platform as a Service Smarter Analytics DevOps Big Data & Analytics Security Integration Mobile Management Social Traditional Workloads Service Platform Open Standards-based Middleware Solutions Enterprise class, optimized infrastructure Built using open standards Infrastructure as a Service Compute Storage Networking Public. Private. Dynamic Hybrid. 28 IBM SmartCloud Enterprise + Infrastructure solutions
  • IBM Cloud is a growth engine for business Think It. Strategize how to use cloud to drive savings and revenue growth. • • • 37,000 experts with deep industry knowledge $6+ billion in cloud-related acquisitions since 2007 80% of Fortune 100 companies use IBM cloud capabilities The most flexible cloud services for building, integrating and securing cloud enterprise applications 29 Build It. Build and run your private or hybrid cloud. • • • • #1 in EMA Radar™ for Private Cloud Platforms #1 in annual world-wide server revenue OpenStack founder 50% reduction in IBM’s IT labor cost with Dev / Test Cloud New cloud services that empower the individual with the insight of big data and analytics Tap into It. Utilize cloud services delivered from IBM’s SmartCloud • • • More than 21,000 SoftLayer clients in 140 countries SoftLayer is up to 10X faster than other cloud providers More than 100 cloud SaaS solutions The industry’s highest performing, end to end enterprise class cloud infrastructure
  •  Access Connect Online to complete your session surveys using any: – Web or mobile browser – Connect Online kiosk onsite 30
  • Acknowledgements and Disclaimers Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. © Copyright IBM Corporation 2014. All rights reserved.  U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.  IBM, the IBM logo, ibm.com, IBM Rational. IBM SoftLayer, IBM Kenexa, IBM Cognos, IBM SPSS, and IBM Connections, IBM SmartCloud for Social Business, IBMWatson, StoredIQ, StarAnalytics, urban{code}, Daeja, xtify, Trusteer, The Now Factory, MaaS360, IBM InfoSphere, Worklight, Qradar, Guardium, X-Force, and XGS are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml Other company, product, or service names may be trademarks or service marks of others. 31