Let's face it, people think Social Media is this great platform to market to prospective customers and it's cost effective because it's seen as FREE. The time and commitment to get the results you want takes time, which essentially is using your potential "billable" hours, so therefore the point is that it is not really FREE.
Art Lee has attended a total of 15 Social Media Week events in Hong Kong this year and what people are doing and how people are utilizing Social Media channels is very much experiential. The reason is because every company had a brand that customers relate to in a different way.
In this presentation, Art Lee will share everything that he as learned from the Social Media scene here in Hong Kong and specifically, where Freelancers and SMEs should focus their time and efforts.
What is covered:
1) Which are the most used Social Media channels used in Hong Kong and how they are being used
2) How companies are integrating Social Media into their marketing efforts
3) How Social Applications are being integrated and developed on Mobile Devices