This document provides information on selecting the right social media channels in Hong Kong. It discusses how over 90% of Hong Kong SMEs believe they should be using social media. Popular channels in Hong Kong include Facebook, Instagram, and Weibo. The document also covers trends in mobile marketing and how social media can be used for both business to business (B2B) and business to consumer (B2C) purposes. It emphasizes finding the right channel for your business and provides tips on creating influence through social media.