If you are looking for that one piece of technology that will give you an edge in your or your client's business, this class will unveil the endless marketing opportunities with Apple's native mobile app "Passbook". As with any new technology, proof of user adoption is a key factor in deciding whether to move forward but the early adopters of new technology are most often the ones that benefit the most and the people who wait are left behind to catch up.
The shift is already happening where both small and large brands around the world are already responding to consumer demand for paperless tickets and coupons and making payments using their mobile device. In this class, you will learn how you can get your brand into your client's mobile device via Apple's Passbook.
1) Understand how specific industries (travel, food and beverage and retail) are successfully using Apple Passbook to quickly market with increased effectiveness to their customers
2) Develop a deployment process map to deliver a beautiful user experience and fully integrated marketing campaign with Apple Passbook
3) Create your own simple marketing campaign to promote an electronic loyalty program pass, promote a coupon and quickly deliver marketing messages targeting your customer preferences
4) Confidently design and issue your first Passbook Pass (you will issue one during the workshop) and following the workshop you will be able to send something to your customers before the beginning of May (depending on the complexity of your campaign).