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Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency
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Integrated Marketing for Opt-In Efficiency

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Integrated Marketing for Opt-In Efficiency: Assessing What Your Consumers Really Care About. …

Integrated Marketing for Opt-In Efficiency: Assessing What Your Consumers Really Care About.

A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)

Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong

Published in: Business, Health & Medicine
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  • 1. Assessing What Your Consumers Really Care About
  • 2. INTEGRATED MARKETING OPT-IN
  • 3. How Well Do You Know Your Customers? How much can your data tell you about your customers? How do you develop & deliver your campaign messages?
  • 4. AdityaKedia.com - Emersense
  • 5. AdityaKedia.com - Emersense
  • 6. AdityaKedia.com - Emersense
  • 7. The ability to form a uniformed team with a unified understanding and agreement of approach.
  • 8. BUSINESS/MARKETING ž  I got 10,000 Likes on Facebook for my company TECHIES ž  ž  ž  I sell a product that is serves no real purpose, and got paid for it! It’s My Code! I’m God Look at the awesome features I developed!
  • 9. AdityaKedia.com - Emersense
  • 10. Image: mziglobal.com
  • 11. •  Mass Targeted Traditional •  Unrelated FORCED On/Off OPT-IN •  Niched Targeted •  Custom Content
  • 12. Integrated Analysis for Deeper Understanding of People
  • 13. Statistical characteristics of a population. ž age ž income ž education ž employment ž location Image: blogs.oregonstate.edu
  • 14. Study of personality, values, attitudes, interests, and lifestyles. ž activity ž opinion ž attitudes ž behavior ž needs Image: socialfresh.com
  • 15. Integration of Demographics & Psychographics. Listen to the needs, values, and behavior of the influential. ž personal needs ž personal profile ž personal attitudes ž social graphs/friends ž personal passions Image: forresto.com
  • 16. Demographics Psychographics Webographics Relationship with the business Specific Goals / Needs Context of Usage Interaction of Usage Information of Usage Emotional Goals of usage Sensory / Immersive character of usage Accessibility issues
  • 17. Analyze Feedback Website Data Analysis Report Social Media, Mobile Customers Print, Advertising, TV Competitors
  • 18. Defining the Goals and Purpose of Your Campaign
  • 19. Product or Service Experiences worth advocating, sharing
  • 20. AdityaKedia.com - Emersense
  • 21. TOOLS ž  Culture, Discovery, Real Time Data, Sousveillance LOCATING ž  ž  ž  People look for other people like themselves, which is called group affinity. Locate new MicroCommunities Listen to customers & influencers
  • 22. DELIVERY Smart Phones, Tablets VISUAL Photos, Videos Quality Information Sociographic Targets
  • 23. Users are getting smarter at filtering through the garbage
  • 24. ž Building Traffic (if put in the right context) ž Build Awareness ž Creates Engagement ž Creates Loyalty ž Produces Evangelists Mistake is not relating to customer
  • 25. ž Digital is fast paced and much of it is experimental ž Main Goal is engagement ž Depth of engagement = effectiveness
  • 26. Content that is read/viewed, then shared beyond your target or subscription base.
  • 27. 3 Million+ Likes 150K + Shares
  • 28. Creating Digital Content to Connect with Young Consumers
  • 29. Produced by Creative Underground
  • 30. Activate and engage China’s new generation of consumers and citizens through social campaigns
  • 31. Today’s Chinese Youth are hyperconnected, socially active and cause conscious. Brands aligned with social purposes are given more support and visibility
  • 32. Goal Launch new Venture Fellows Program ž  Help entrepreneurs scale their companies across Asia Client Challenges Identifying entrepreneurs from Asia and U.S. Target Segment Entrepreneurs (<35yo) in Asia Strategy ž  Youth social entrepreneurship organizations across Asia ž  ž  Host networking event Invite local ambassadors within Asian countries Channels ž  Partner email and social network dissemination ž  Organization Website
  • 33. Campaign: LaunchPilots.org
  • 34. Hong Kong Businesses That Get It
  • 35. Experimenting for Success
  • 36. Property of Internet Marketing Coach Ltd. Hong Kong.
  • 37. Get Busy Doing or Get Busy Losing

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