+
Blogging
for Business
and Money
Learn the reality of making
money as a blogger. How to
get started and expectations.
+
Where to Start
Business that blog experienced an increase of
web traffic by 50+% and lead generation by
67+%
Image Sourc...
+

Quick Poll
n 

Are you a blogger?
n 

n 

Business or Pleasure

Do you read blogs?
n 

n 

What reader do you use?...
+

Why Blog?
+

To Influence
"Influence is the power to convene
and to tell a good story." - Jay
Oatway
What is an Influencer
n  affec...
+

Creating a Niche Community
n 

Hong Kong is all about who you know

n 

Hong Kong & Global marketing is who you know ...
+

Should you blog?
+

Define your purpose

n 

Blog for fun, hobby, self
expression

Earn a living (job + blog)

n 

To promote business, L...
+

Keys to getting return visitors
n 

Frequency is very important

n 

Solve a problem

n 

Optimize posts (images &
k...
+

Case Study
Image description:
Keyword: “beach”, “Hong Kong”
+

hong-kong-blogs-review.com
+

Who are the leaders?
+

Finding bloggers
Search and
select “Blogs”
+

gillian-chu.blogspot.hk
+

Meet other bloggers
+

Why Join a Blog Networks
1.  Build relationships
2.  Build traffic
3.  Access to experts
4.  Access to advertisers,
spo...
+

Making money!!!!
+

Design and Content
+

Travel – TravelerFolio.com

n 

TravelerFolio – Eunice
Kohng, Travel Blogger

n 

Did it out of passion,
learned the ...
+

Foodie
n 

Blogs

n 

Photos

n 

Videos

Digital Assets
tied to a brand
(Hilda Leung,
Author and
Media Chef)
+

Fashion - Cindiddy.com
•  Hot eye for
fashion
•  Interviewed by
CNNGo
+

Tech/Gadgets - neonpunch.com
+

queeneco.com (like Sassy HK)
+

Unique
+

Get Busy Doing !
or!
Get Busy Losing!

Contact Art Lee at:
Facebook.com/artglee
@artstribe
hkLinkedin.com/in/artglee
ar...
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Blogging for Business and Money

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Learn the reality of making money as a blogger. How to get started and expectations.

A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)

Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong

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Blogging for Business and Money

  1. 1. + Blogging for Business and Money Learn the reality of making money as a blogger. How to get started and expectations.
  2. 2. + Where to Start Business that blog experienced an increase of web traffic by 50+% and lead generation by 67+% Image Source: roi360.co.uk
  3. 3. + Quick Poll n  Are you a blogger? n  n  Business or Pleasure Do you read blogs? n  n  What reader do you use? Do you know a blogger? n  n  Are they making $? Who do you follow?
  4. 4. + Why Blog?
  5. 5. + To Influence "Influence is the power to convene and to tell a good story." - Jay Oatway What is an Influencer n  affect choices n  advertising message with psychology to get people to do things n  do they really like n  do they really agree n  internalize to something and be like someone or love something
  6. 6. + Creating a Niche Community n  Hong Kong is all about who you know n  Hong Kong & Global marketing is who you know who has STRONG INFLUENCE Leveraging One’s Network $ = Who listens &….ENGAGES
  7. 7. + Should you blog?
  8. 8. + Define your purpose n  Blog for fun, hobby, self expression Earn a living (job + blog) n  To promote business, Lead Generation n  n  Drive traffic n  For Good, a cause, spread message around the world
  9. 9. + Keys to getting return visitors n  Frequency is very important n  Solve a problem n  Optimize posts (images & keywords) n  Have a clear point of view (even if sponsored) n  Earn Trust n  Use Call to actions, CTA (no hard selling) n  Create a focus for the blog, which could be a niche n  Match CTA with blog post context n  Create unique, content
  10. 10. + Case Study Image description: Keyword: “beach”, “Hong Kong”
  11. 11. + hong-kong-blogs-review.com
  12. 12. + Who are the leaders?
  13. 13. + Finding bloggers Search and select “Blogs”
  14. 14. + gillian-chu.blogspot.hk
  15. 15. + Meet other bloggers
  16. 16. + Why Join a Blog Networks 1.  Build relationships 2.  Build traffic 3.  Access to experts 4.  Access to advertisers, sponsors, product trials 5.  Generate revenue 6.  SEO – Linked from other blogs 7.  Guest Blogging Opportunities 8.  Learn how to blog
  17. 17. + Making money!!!!
  18. 18. + Design and Content
  19. 19. + Travel – TravelerFolio.com n  TravelerFolio – Eunice Kohng, Travel Blogger n  Did it out of passion, learned the tools n  People like the design of the blog that’s why they come back n  Lots of travel partners using her to promote n  Singapore’s Top Travel Blog, Awards
  20. 20. + Foodie n  Blogs n  Photos n  Videos Digital Assets tied to a brand (Hilda Leung, Author and Media Chef)
  21. 21. + Fashion - Cindiddy.com •  Hot eye for fashion •  Interviewed by CNNGo
  22. 22. + Tech/Gadgets - neonpunch.com
  23. 23. + queeneco.com (like Sassy HK)
  24. 24. + Unique
  25. 25. + Get Busy Doing ! or! Get Busy Losing! Contact Art Lee at: Facebook.com/artglee @artstribe hkLinkedin.com/in/artglee artlee@internetmarketingcoach.hk InternetMarketingCoach.hk Questions? Property of Internet Marketing Coach Ltd. Hong Kong.

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