in Hong Kong                                Leveraging Video MarketingCopyright: Internet Marketing       Coach Ltd. Hong ...
Experience• 17+ Yrs Technology Consultant• 12 Years in Silicon Valley U.S., 5 Years in Asia• Business Owner since 1987• Cu...
What We DoDigital Intelligence - Strategic ResultsUsing Low to No Cost Marketing Implementations                          ...
Engagement     Analyze                Feedback        Website            Data Analysis Report                             ...
Host of Meetup GroupProperty of Internet Marketing        Coach Ltd. Hong Kong.
Host of HK FreelanceProperty of Internet Marketing        Coach Ltd. Hong Kong.
• Business Exchange Club - Business Networking• HK Social Media  Current Social Media Trends• Hongkongwebanalytics.com – K...
For Information and Schedule visit:                                                                        Coach Ltd. Hong...
Let’s BeginProperty of Internet Marketing        Coach Ltd. Hong Kong.
Video MarketingProperty of Internet Marketing        Coach Ltd. Hong Kong.
Humans are Visual ThinkersProperty of Internet Marketing        Coach Ltd. Hong Kong.
Some Online Video StatsGoogle reports 75% of U.S. smartphone owners watch onlinevideo on their phones …26% do so every day...
More StatsMarketing Maven Blog says 64% of industrial companies areincreasing their spending on video, and 46% now have vi...
Hong Kong StatsProperty of Internet Marketing        Coach Ltd. Hong Kong.
Property of Internet Marketing        Coach Ltd. Hong Kong.
HK Online UsageExperian Hitwise Hong Kong
Top Search EnginesExperian Hitwise Hong Kong                                                  Property of Internet Marketi...
Google Directs Traffic to Own Portal                                       Property of Internet Marketing                 ...
Popular SNS SitesExperian Hitwise Hong Kong                                                 Property of Internet Marketing...
Where to put your videos?Property of Internet Marketing        Coach Ltd. Hong Kong.
Confused? Define Your GoalsProperty of Internet Marketing        Coach Ltd. Hong Kong.
Videos Can Be Shared In …•   Emails•   Websites•   Social Networking Sites•   Blogs                                      C...
Building Traffic• Videos, whether or not they go viral, will inevitably drive  more traffic to your site.                 ...
Awareness• With social media, businesses can foster word-of-mouth  promotions passed from customers to their own networks ...
Engagement• We all want returning customers to our site. This is usually  done with engaging content.• Socially shared vid...
LoyaltyFresh video content gives loyal customers reasons to continueto engage with your company, especially if you continu...
Evangelists• Social sharing is quite possibly the easiest way for companies  to empower their biggest fans to evangelise a...
ContextPublishing through social media outlets is really all aboutcontext. By delivering video in the places where users s...
The Holy Grail                                                  Viral VideosProperty of Internet Marketing        Coach Lt...
Sample Strategy for My Clients• Joe gives a short seminar to 30 people.• Instead of reaching out to only 30 people, he dec...
Case Study 1• YouTube used to educate business and branding• Receive feedback and opinions                                ...
Case Study 2 Misa Digital• Company pre-launched (globally) touch pad guitar  only on social media (twitter, youtube, faceb...
Case Study 3 – Music Industry•   Many local musicians struggling to get noticed•   Many have been noticed because of YouTu...
Case Study 4• InternetMarketingCoach.hk gets first page rankings on Google,  Yahoo & Bing after 2.5 months• Created new fo...
KW: Internet MarketingStrategies Hong Kong                                                                      Coach Ltd....
On Yahoo• 5/10 Search  Results                                                                             Coach Ltd. Hong...
• 1 & 10 on Bing                                                                                Coach Ltd. Hong Kong.     ...
Keyword: Internet Marketing Coach Hong Kong                                                                            Coa...
Why Video Marketing in HK?Be one of the few to become bold….• Time Consuming• Rather pay for SEO companies to do the job• ...
Hong Video MarketingProperty of Internet Marketing        Coach Ltd. Hong Kong.
1 – Real EstateProperty Tours• Helps to minimize time for showings• Target your leads• Feature Highlights                 ...
2 - TravelTune in to consumer senses• Create the imagery• Visualize the peace, tranquility, life and fun• Give a snapshot ...
3 - RestaurantsBring the experience to life• Meet the Chef• Feature special dishes/ happy hour/ corporate events• Show Che...
4 - FashionCreate a unique presentation• Meet the designer• Line up of new season items• Highlight specific item with hist...
5 - BloggersEnhance your articles with videos• Personalize your articles• Create better engagement• Promote across multipl...
6 - EducationHelp students with self study programs• Enhance learning• Provide extra help aids• Simplify complex topics   ...
7 - WineTell a Story• Introduce the vineyard• Meet the wine makers• Create the history for a specific wine                ...
8 - FoodiesStimulate the Palate• Show how a food is made• Highlight the ingredients• Feature a cook                       ...
9 – Simplify Complex TopicsVideos for the layman• Break a complex topic into multiple video clips• Simplify explanations w...
10 - SpeakersShare with the world• Take a talk and break it up into topics• Share it with everyone• See what topics are ho...
Get Busy Doing                   or            Get Busy Losing!Contact Art Lee at: Facebook.com/artglee @artstribe        ...
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Leveraging Video Marketing in Hong Kong

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Leveraging Video Marketing in Hong Kong. This presentation covers why use video marketing to gain an edge over your competitors and how it helps to increase your organic rankings on search engines. It also covers the top 10 market segments that could get the most use out of video marketing. If you like this presentation, take the opportunity to learn from Art Lee as the host of meetup.com's Hong Kong Marketing for Internet Domination http://www.meetup.com/HKInternetMarketing. This group provides free education on digital marketing to local businesses. It covers all internet marketing strategies and the content is localized to be relevant to the Hong Kong market.

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Leveraging Video Marketing in Hong Kong

  1. 1. in Hong Kong Leveraging Video MarketingCopyright: Internet Marketing Coach Ltd. Hong Kong.
  2. 2. Experience• 17+ Yrs Technology Consultant• 12 Years in Silicon Valley U.S., 5 Years in Asia• Business Owner since 1987• Currently operates several website blogs and online Coach Ltd. Hong Kong. Property of Internet Marketing community membership sites• Co-Chair of Canadian Chamber of Commerce Technology Committee• Member of Canadian Chamber of Commerce, Business Exchange Club
  3. 3. What We DoDigital Intelligence - Strategic ResultsUsing Low to No Cost Marketing Implementations Coach Ltd. Hong Kong. Property of Internet Marketing• Consumer Behavior Analytics• Content Creation & Distribution• Social Media Community Management• Online and Offline Training• Website and Mobile Usability• Guerrilla Marketing
  4. 4. Engagement Analyze Feedback Website Data Analysis Report Coach Ltd. Hong Kong. Property of Internet Marketing Social Media Channels Improvements Other Digital Marketing Strategies
  5. 5. Host of Meetup GroupProperty of Internet Marketing Coach Ltd. Hong Kong.
  6. 6. Host of HK FreelanceProperty of Internet Marketing Coach Ltd. Hong Kong.
  7. 7. • Business Exchange Club - Business Networking• HK Social Media Current Social Media Trends• Hongkongwebanalytics.com – Kenneth Kwok• webwednesday.hk – Napoleon Biggs• WomenMediaNetworks.com Coach Ltd. Hong Kong. Property of Internet Marketing• Startupshk.com, boot.hk• Canadian Chambers Technology Forum Groups Around Town
  8. 8. For Information and Schedule visit: Coach Ltd. Hong Kong. Property of Internet Marketing www.socialmediaweek.org/hongkongInternet Marketing Coach will be providing editorial coverage Announcements
  9. 9. Let’s BeginProperty of Internet Marketing Coach Ltd. Hong Kong.
  10. 10. Video MarketingProperty of Internet Marketing Coach Ltd. Hong Kong.
  11. 11. Humans are Visual ThinkersProperty of Internet Marketing Coach Ltd. Hong Kong.
  12. 12. Some Online Video StatsGoogle reports 75% of U.S. smartphone owners watch onlinevideo on their phones …26% do so every day. {eMarketer estimates online video will be the fastest-growing ad format in 2012 with nearly 55% growth.} Coach Ltd. Hong Kong. Property of Internet MarketingMarketingProfs cited an Outbrain study which found that videois the most popular content type (87%) created by brand andagency marketers. • Online video now accounts for 50% of all mobile traffic and up to 69% of traffic in certain networks according to Bytemobile research.
  13. 13. More StatsMarketing Maven Blog says 64% of industrial companies areincreasing their spending on video, and 46% now have videocontent on their websites. Flimp Media Survey, 88 percent of marketers indicated that Coach Ltd. Hong Kong. Property of Internet Marketing integrating video with email marketing has had a positive effect on their email marketing efforts. …72 percent believed that buyers were more likely to purchase or convert after viewing an email campaign that incorporated video.Web Video Marketing Council shared that 76% of seniorexecutives watch online video and 52% of executives say theirtablet is replacing their use of a PC or laptop.
  14. 14. Hong Kong StatsProperty of Internet Marketing Coach Ltd. Hong Kong.
  15. 15. Property of Internet Marketing Coach Ltd. Hong Kong.
  16. 16. HK Online UsageExperian Hitwise Hong Kong
  17. 17. Top Search EnginesExperian Hitwise Hong Kong Property of Internet Marketing Coach Ltd. Hong Kong.
  18. 18. Google Directs Traffic to Own Portal Property of Internet Marketing Coach Ltd. Hong Kong.
  19. 19. Popular SNS SitesExperian Hitwise Hong Kong Property of Internet Marketing Coach Ltd. Hong Kong.
  20. 20. Where to put your videos?Property of Internet Marketing Coach Ltd. Hong Kong.
  21. 21. Confused? Define Your GoalsProperty of Internet Marketing Coach Ltd. Hong Kong.
  22. 22. Videos Can Be Shared In …• Emails• Websites• Social Networking Sites• Blogs Coach Ltd. Hong Kong. Property of Internet Marketing• Mobile Apps• …..and more
  23. 23. Building Traffic• Videos, whether or not they go viral, will inevitably drive more traffic to your site. Coach Ltd. Hong Kong. Property of Internet Marketing • Forrester report shows that online video dramatically improves SEO.• Pages with video stand up to 50 times better chance than text pages of showing up on the first page of Google search results. • Sites with video more likely to be clicked in search results, grab searchers’ attention in text-based search results.
  24. 24. Awareness• With social media, businesses can foster word-of-mouth promotions passed from customers to their own networks with incredible ease.• Share and Like on Facebook is a natural activity, resulting in brand awareness and new prospects. Coach Ltd. Hong Kong. Property of Internet Marketing
  25. 25. Engagement• We all want returning customers to our site. This is usually done with engaging content.• Socially shared videos have high engagement rates.• Shared video offered up to 18 percent longer viewing time compared to video viewed through search results Coach Ltd. Hong Kong. Property of Internet Marketing
  26. 26. LoyaltyFresh video content gives loyal customers reasons to continueto engage with your company, especially if you continuallyshare with customers that are following your activity throughtheir Facebook or Twitter feeds. Coach Ltd. Hong Kong. Property of Internet Marketing
  27. 27. Evangelists• Social sharing is quite possibly the easiest way for companies to empower their biggest fans to evangelise and share their enthusiasm for your company with their friends and followers.• Social sharing buttons enable evangelism through sharing like never before. Coach Ltd. Hong Kong. Property of Internet Marketing
  28. 28. ContextPublishing through social media outlets is really all aboutcontext. By delivering video in the places where users spendtheir time, you have more chances of making a strongimpression. Coach Ltd. Hong Kong. Property of Internet Marketing
  29. 29. The Holy Grail Viral VideosProperty of Internet Marketing Coach Ltd. Hong Kong.
  30. 30. Sample Strategy for My Clients• Joe gives a short seminar to 30 people.• Instead of reaching out to only 30 people, he decided to record the video and share it with the world• He creates clips from each topic of his talks and slowly pushes Coach Ltd. Hong Kong. Property of Internet Marketing it through Email and Social Media campaigns• He gets feedback from his videos which helps him to determine which topics are most discussed• He plans another talk to go into depth on the topics that had the most interest/feedback.
  31. 31. Case Study 1• YouTube used to educate business and branding• Receive feedback and opinions Coach Ltd. Hong Kong. Property of Internet Marketing
  32. 32. Case Study 2 Misa Digital• Company pre-launched (globally) touch pad guitar only on social media (twitter, youtube, facebook, myspace, etc.)• Thousands of hits on YouTube videos, attracting professional musicians• Customer Service to react to shipping mistake Coach Ltd. Hong Kong. Property of Internet Marketing• ~10,000 units 1st month at 10K HKD each
  33. 33. Case Study 3 – Music Industry• Many local musicians struggling to get noticed• Many have been noticed because of YouTube• Defining between CantoPop and Mandarin Music• One musician reached out to Mainland China for an radio Coach Ltd. Hong Kong. Property of Internet Marketing interview and a brief outside performance, fans traveled from far to witness
  34. 34. Case Study 4• InternetMarketingCoach.hk gets first page rankings on Google, Yahoo & Bing after 2.5 months• Created new followers• Used to promote authority and credibility within the region Coach Ltd. Hong Kong. Property of Internet Marketing• Used to promote Meetup.com groups and gain more members
  35. 35. KW: Internet MarketingStrategies Hong Kong Coach Ltd. Hong Kong. Property of Internet Marketing Results will vary based on keyword competitiveness
  36. 36. On Yahoo• 5/10 Search Results Coach Ltd. Hong Kong. Property of Internet Marketing Results will vary based on keyword competitiveness
  37. 37. • 1 & 10 on Bing Coach Ltd. Hong Kong. Property of Internet Marketing Results will vary based on keyword competitiveness
  38. 38. Keyword: Internet Marketing Coach Hong Kong Coach Ltd. Hong Kong. Copyright: Internet Marketing Results will vary based on keyword competitiveness
  39. 39. Why Video Marketing in HK?Be one of the few to become bold….• Time Consuming• Rather pay for SEO companies to do the job• Too Expensive• No direct monetary results Coach Ltd. Hong Kong. Property of Internet Marketing• Bashful and shy in front of the camera• Too much commitment to learn new technology (video editing tools, cameras, etc.)• Paying others to make the videos makes it less genuine, unless you are a larger corporation
  40. 40. Hong Video MarketingProperty of Internet Marketing Coach Ltd. Hong Kong.
  41. 41. 1 – Real EstateProperty Tours• Helps to minimize time for showings• Target your leads• Feature Highlights Coach Ltd. Hong Kong. Property of Internet Marketing• Reuse for other units in same building• Great for vacation rentals/temp housing/home swapping• Video clip of multiple images• Great for lead generation• Good to determine the demand
  42. 42. 2 - TravelTune in to consumer senses• Create the imagery• Visualize the peace, tranquility, life and fun• Give a snapshot of the experience• Tour a resort Coach Ltd. Hong Kong. Property of Internet Marketing• Overview of local activities• Partner with other businesses to promote
  43. 43. 3 - RestaurantsBring the experience to life• Meet the Chef• Feature special dishes/ happy hour/ corporate events• Show Chef cooking a specific dish Coach Ltd. Hong Kong. Property of Internet Marketing• Highlight wine selection• Capture the ambiance
  44. 44. 4 - FashionCreate a unique presentation• Meet the designer• Line up of new season items• Highlight specific item with history and design Coach Ltd. Hong Kong. Property of Internet Marketing• Promote different locations• Meet the owners
  45. 45. 5 - BloggersEnhance your articles with videos• Personalize your articles• Create better engagement• Promote across multiple digital channels Coach Ltd. Hong Kong. Property of Internet Marketing• Simplify your messages• Become a Vlogger, reduce the editing
  46. 46. 6 - EducationHelp students with self study programs• Enhance learning• Provide extra help aids• Simplify complex topics Coach Ltd. Hong Kong. Property of Internet Marketing• Re watch/hear lectures• Create self discipline
  47. 47. 7 - WineTell a Story• Introduce the vineyard• Meet the wine makers• Create the history for a specific wine Coach Ltd. Hong Kong. Property of Internet Marketing• Feature the storefront or restaurant• Promote events like wine-tasting
  48. 48. 8 - FoodiesStimulate the Palate• Show how a food is made• Highlight the ingredients• Feature a cook Coach Ltd. Hong Kong. Property of Internet Marketing• Capture a restaurant’s atmosphere• Engage with your audience
  49. 49. 9 – Simplify Complex TopicsVideos for the layman• Break a complex topic into multiple video clips• Simplify explanations with videos• Create How To videos Coach Ltd. Hong Kong. Property of Internet Marketing• Great for Science, IT, Processes, etc.
  50. 50. 10 - SpeakersShare with the world• Take a talk and break it up into topics• Share it with everyone• See what topics are hot Coach Ltd. Hong Kong. Property of Internet Marketing• Get more engagement from audience• Reuse videos
  51. 51. Get Busy Doing or Get Busy Losing!Contact Art Lee at: Facebook.com/artglee @artstribe Coach Ltd. Hong Kong. Property of Internet Marketing hkLinkedin.com/in/artglee artlee@internetmarketingcoach.hk InternetMarketingCoach.hk Questions?

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