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You got peanut butter in my chocolate! Synchronizing offline & online fundraising
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You got peanut butter in my chocolate! Synchronizing offline & online fundraising

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Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

Published in: Technology, Business

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  • WagJag.com
  • WagJag.com
  • http://hungerawarenessday.ca/home
  • http://www.newswire.ca/en/extras/custom/2011_KHP_video/
  • http://www.newswire.ca/en/extras/custom/2011_KHP_video/
  • http://www.youtube.com/watch?v=8VMpx5oCYYY&feature=share
  • Transcript

    • 1. “You got peanut butter in my chocolate!”Synchronizing offline & online giving
    • 2. In the beginning there was chocolate
    • 3. …Along came peanut butter
    • 4. Both Combined … Delicious!
    • 5.
    • 6.
    • 7.
    • 8. Social Media & Fundraising Myths ...
      Hang on…
    • 9. Social Media & Fundraising Reality ...
      70% of charities raising over $100k have budgets of $5 million or more.Only 0.4% of organizations raised over $100k through Facebook.
    • 10. Big surprises?
      The majority of nonprofits are raising $0 - $1000 on Facebook.
      80% raised $0 from YouTube, LinkedIn, Flickr.
    • 11. Young folks only like The Twitter … ?
      The majority of Gen Y, Gen X & Baby Boomers
      agree post & email are appropriate for charity appeals
      A small minority agreed social media was appropriate
    • 12. Growing potential in this space…
      72% of Canadian donors(63% of Americans)
      …. made a donation online in 2010
    • 13. Today’s plan …
      • 4 integrated fundraising case studies
      • 14. Offline/online integration tips n’ tricks
      • 15. Delicious chocolates!
    • 16.
    • 17.
    • 18.
    • 19.
    • 20. Total revenues = $535,000+
      Average of $770 dollars raised per online event.
      1005 new Facebook fans
      Campaigns planned for the next Summer.
    • 21. Lessons Learned
      • Allowed supporters to choose how they wanted to support CDA.
      • 22. Branded to reflect the campaign, not the organization.
      • 23. Online campaigns can target an existing list of DM supporters.
    • 24.
    • 25. “Every donation made online saves The Terry Fox Foundation 80 cents in administrative costs – helping to keep 87 cents of every dollar raised going to cancer research.”“Please use this pledge sheet to complement your online efforts.”
    • 26.
    • 27.
    • 28. Lessons Learned
      • Know the 20/80 rule.
      • 29. Donors listen – You can move donors from offline to online.
      • 30. Pledge sheets & cheques never go away.
      • 31. Existing points of contact inspire new actions.
    • 32.
    • 33.
    • 34.
    • 35. Outcomes vs. the same timeframe the previous year:
      More than 2.5 times the revenue
      12 times more new monthly donors acquired
      The campaign will be re-launched for the holiday season.
    • 36. Lessons Learned:
      • “BuyAKidSomeTime.ca” is sticky.
      • 37. The web allows easy changes to static giving levels.
      • 38. The story across mediums was as important as the creative across mediums.
    • 39.
    • 40.
    • 41.
    • 42.
    • 43.
    • 44. Lessons Learned:
      • Consider data integration from all sources before starting a campaign.
      • 45. Will supporters acquired from the web eventually be contacted through direct mail?
      • 46. Offline rewards will always matter to online participants.
    • Integration Tips n’ Tricks
    • 47. Good metrics…
      Which actions happen from traffic referred by which channels?
      And digitaladvertising?
    • 48. Partnership Experiments
    • 49. “Five Facebook Giving Campaign Success Stories”
      Four of the five success stories were corporate sponsored!
    • 50. Popular social tool
      Promotion from the charity side.
      Donated online& offline ad space.
      Sponsor Match
    • 51. Your Email Networks
      Average charity has 1000 email addresses for every110 Facebook fans…
    • 52. Help conversion to action
    • 53.
    • 54. Database Integration
    • 55. Database Prep!
    • 56. Integrated Toolkits
    • 57.
    • 58.
    • 59. Social Media & Events
    • 60.
    • 61.
    • 62. Mobile Integration
    • 63.
    • 64. Leverage low cost video
    • 65.
    • 66.
    • 67. Putting It In Perspective ….
      7-10%
    • 68. Stay in Touch!
      Enjoy free webinars! www.artez.com
      Claire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com