Social Media & Fundraising Myths ...<br />Hang on…<br />
Social Media & Fundraising Reality ...<br />70% of charities raising over $100k have budgets of $5 million or more.Only 0.4% of organizations raised over $100k through Facebook.<br />
Big surprises?<br />The majority of nonprofits are raising $0 - $1000 on Facebook.<br />80% raised $0 from YouTube, LinkedIn, Flickr.<br />
Young folks only like The Twitter … ?<br />The majority of Gen Y, Gen X & Baby Boomers<br />agree post & email are appropriate for charity appeals<br />A small minority agreed social media was appropriate<br />
Growing potential in this space…<br />72% of Canadian donors(63% of Americans)<br />…. made a donation online in 2010 <br />
Today’s plan … <br /><ul><li> 4 integrated fundraising case studies
“Every donation made online saves The Terry Fox Foundation 80 cents in administrative costs – helping to keep 87 cents of every dollar raised going to cancer research.”“Please use this pledge sheet to complement your online efforts.”<br />
Outcomes vs. the same timeframe the previous year:<br />More than 2.5 times the revenue<br />12 times more new monthly donors acquired<br />The campaign will be re-launched for the holiday season.<br />
Lessons Learned:<br /><ul><li>“BuyAKidSomeTime.ca” is sticky.
The web allows easy changes to static giving levels.
The story across mediums was as important as the creative across mediums.</li></li></ul><li>