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Why Failure is OK:
Experimenting with Facebook and Twitter
Philip King, President & CEO
            Artez
Webinar Tips
• This webinar is being recorded and will
  be available on our website shortly
• If you have any technical t...
Misty Meeks, Online Communications Manager
World Society for the Protection of Animals
Misty Meeks
WSPA Canada
Key Takeaways
• Integration is Key

• Show Results for Internal Buy-In

• Keep it Real
World Society for the Protection of Animals




Integration is key

                                              Planning...
World Society for the Protection of Animals




DRTV Integration

32% of our 2009 DRTV
donations were generated
during off...
World Society for the Protection of Animals




                                              Really Wild Gifts

         ...
World Society for the Protection of Animals




Catalonia Bullfighting Ban
Every year, in this region of Spain,
100 bulls ...
World Society for the Protection of Animals




Catalonia Bullfighting Ban
Drove traffic to the site through email
and soc...
World Society for the Protection of Animals




Catalonia Bullfighting Ban
Social media lifted response by 6%,
and the FTA...
World Society for the Protection of Animals




Monitoring & Evaluation
- Income
- Advocates
- Mentions
- Email subscriber...
World Society for the Protection of Animals




On the horizon

Text WSPA to 30333 to donate
$5. Text ALERTS to 97721 to
s...
Key Takeaways
• Integration is Key

• Show Results for Internal Buy-In

• Keep it Real
Calendar notes...

• February - Australian Roadshow
  Sydney, Melbourne & Adelaide
• March 9 – ArtezInterAction US
  Washi...
Thank you




Check Out “Digital Fundraising Podcast” on iTunes
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Artez Interactive - Why Failure is OK: Experimenting with Facebook and Twitter

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There are many examples of nonprofits using Facebook and Twitter to achieve good campaign results. But the truth is that there is not a one size fits all strategy when it comes to social media. Making it work for your organization is a process of trial and error.

So what do you do when your social media efforts are not paying off as you expected?

In this webinar Philip King and our guest, Misty Meeks will discuss Facebook and Twitter strategy at the World Society for the Protection of Animals: what works, what doesn't and more importantly, how to overcome stumbling blocks when you encounter them.

After attending this session, you'll know...

* How to integrate social media into an existing fundraising program
* When to use Facebook and when to use Twitter
* Who should be in charge of social media in your organization?

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Transcript of "Artez Interactive - Why Failure is OK: Experimenting with Facebook and Twitter "

  1. 1. Why Failure is OK: Experimenting with Facebook and Twitter
  2. 2. Philip King, President & CEO Artez
  3. 3. Webinar Tips • This webinar is being recorded and will be available on our website shortly • If you have any technical troubles, use the “chat” feature • We will take all questions at the end. Please use “raise hand” or “chat” features
  4. 4. Misty Meeks, Online Communications Manager World Society for the Protection of Animals
  5. 5. Misty Meeks WSPA Canada
  6. 6. Key Takeaways • Integration is Key • Show Results for Internal Buy-In • Keep it Real
  7. 7. World Society for the Protection of Animals Integration is key Planning in conjunction with other departments: programs, fundraising and communications. Identify „touch points‟ for digital integration. Ongoing dialogue helps gather content, identify new opportunities, and feedback results that will help build internal social media culture. Question? Tweet it to @mistymeeks
  8. 8. World Society for the Protection of Animals DRTV Integration 32% of our 2009 DRTV donations were generated during off-air times. We tracked back this back to our YouTube Channel. Question? Tweet it to @mistymeeks
  9. 9. World Society for the Protection of Animals Really Wild Gifts Increased donations by 23% this year. 49% were from people who had never given to WSPA previously. Promoted with Twitter, Facebook, Website and a special CHFI promotion. Question? Tweet it to @mistymeeks
  10. 10. World Society for the Protection of Animals Catalonia Bullfighting Ban Every year, in this region of Spain, 100 bulls die in bullfights. Achieving a ban in this region would not only prevent bulls from dying, but it would have a ripple effect on other regions. Website was set up where people could send letters to encourage Catalonian Parliament to vote for a ban on bullfighting. Question? Tweet it to @mistymeeks
  11. 11. World Society for the Protection of Animals Catalonia Bullfighting Ban Drove traffic to the site through email and social media. After people participated in the campaign we asked them to FTAF and/or make a donation. Set up @BullfightBan so Alyx, WSPA‟s anti-bullfighting program manager could cover the vote live. Question? Tweet it to @mistymeeks
  12. 12. World Society for the Protection of Animals Catalonia Bullfighting Ban Social media lifted response by 6%, and the FTAF feature increased response by an additional 6%. 1% of those who participated in the campaign also made a donation. @BullfightBan reached over 50K unique readers in just over a week and now has a steady base of followers for ongoing dialogue. Question? Tweet it to @mistymeeks
  13. 13. World Society for the Protection of Animals Monitoring & Evaluation - Income - Advocates - Mentions - Email subscribers - Fans, friends, contacts - Comments - Shares - Level of engagement - Digital volunteers - Email subscribers - Site referrals - Social media adoption Question? Tweet it to @mistymeeks
  14. 14. World Society for the Protection of Animals On the horizon Text WSPA to 30333 to donate $5. Text ALERTS to 97721 to subscribe to WSPA mobile alerts. More fun to come… And don‟t forget to touch base: @MistyMeeks @WSPA meeks@wspa.ca The end.
  15. 15. Key Takeaways • Integration is Key • Show Results for Internal Buy-In • Keep it Real
  16. 16. Calendar notes... • February - Australian Roadshow Sydney, Melbourne & Adelaide • March 9 – ArtezInterAction US Washington D.C. • April - NTEN in Atlanta & AFP in Baltimore
  17. 17. Thank you Check Out “Digital Fundraising Podcast” on iTunes
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