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Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give

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Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

Published in: Technology, Business

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  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • Vanderbilt has a library app – check weather, grades, news on sports teams, campus apps, events.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • Transcript

    • 1. Smart Giving With Smartphones: Mobile Fundraising Beyond Text-to-Donate
    • 2. Pleased to meet you!
      OMG
    • 3. Pleased to meet you!
      LOL
    • 4. Google Analytics showed us the trends
      7%
      Where will be by the end of 2011 in North America?
    • 5. What we’re talking about today…
    • Why Mobile? Why Now?
      Big Prediction: By 2011, smartphones sales will surpass computer sales.
      – RBC Report, 2010
    • 11. ... Actually, it's already here!
      100.9 million smartphones shipped in Q4 2010, compared to 92.1 million PCs.
      – International Data Corporation (IDC) – Feb 2011
      Like another prediction? Smartphones will be half the mobile market in 2011.
    • 12. What do we mean by mobile?
      What do we mean by “smartphone”?
    • 13. Smartphones are special …
    • 14. Top Smartphone Vendors
      Nokia
      Apple
      Research In Motion
      Samsung
      HTC
    • 15. Top Smartphone Operating Systems
      Symbian
      BlackBerry OS
      Apple iPhone OS
      Android
      Windows Phone 7
    • 16. Don’t forget tablets – They're mobile too!
      iPad & iPad2
      Samsung Galaxy
      BlackBerry Playbook
      LG, Motorola, HP
    • 17. Don’t forget tablets – They're mobile too!
    • 18. Three Pillars of Mobile Giving
      Text To Donate
      Mobile Web
      Mobile Applications
    • 19. Text To Donate
    • 20. Haiti is the North American case study the media loves…The American Red Cross received 4.1 million $10 messages.95% of which were from first-time donors.
      UK charities have been
      Experimenting with text-to-donate for years.
    • 21. Example Shortcode & Keywords
    • 22. Shortcode & Keywords Campaigns
    • 23. Campaign-based : Short time period
    • 24. Text to Donate – Success Factors
      • Critical Mass
      • 25. Recognizable Brand
      • 26. Messaging Opportunity
      • 27. 100% of phones can send texts!
    • Text to Donate – Caveats
      • Lack of donor info
      • 28. Lowest donation amounts across channels
      • 29. Texting rates for donors
      • 30. Transfer time to bank account (30 – 90 days)
    • Start your research at MGF
      MobileGiving.ca & MobileGiving.org
    • 31. Mobile Marketing ... Beyond Donation
      • Drive web traffic to site
      • 32. Build an email list
      • 33. Send event day details
      • 34. Drive petition signatures
      Text DEGREE to 72239Generate leads for Columbia College, FL
      By using mobile reminders and up-sell messages Premier Inn reduced their no-show rates by 21%.
    • 35. Mobile Web
    • 36. What’s the mobile web?
      • Accessible through the device browser
      • 37. Largest growth potential
      • 38. Driven by email & social networking
      • 39. Not device dependent
      • 40. Not third party dependent
      By 2013, the mobile web will exceed the traditional web in size!
    • 41.
    • 42.
    • 43. “Little browser”, powerful tool!
      • No limit on donation amount
      • 44. Complete donor data
      • 45. Instant tax receipting
      • 46. Payment Gateway flexibility
      • 47. Full branding & customization
      • 48. Works across smartphone devices.
    • Mobile vs Web Browser:
      Same link, optimized experience.
    • 49.
    • 50.
    • 51. Get creative with your mobile web forms.
      • Direct dialogue (street, door-to-door)
      • 52. On-site event day donations
      • 53. Auctions, galas, dinners, sporting events
      Play with tablet devices!
    • 54. QR Codes(are everywhere)
    • 55.
    • 56. Mobile Apps
    • 57. What Are Mobile Applications (Apps)?
      “A software program developed for mobile devices. The app can be downloaded directly to the smartphone or transferred through a computer.” Example: The Apple iTunes App StoreOver 200,000 apps in many categoriesJust hit 10th billion download
    • 58. Who loves apps the most?
    • 59. 35% of all US adults have apps on their cellular phones.- Pew Internet
    • 60. Apps can complement a fundraising event...
    • 61.
    • 62.
    • 63.
    • 64. Apps can facilitate fundraising ...
      Device Specific Features:Access iPhone address books to email friends and family.Share On Social Networks:Share fundraising goals & messages on Twitter & Facebook.
    • 65.
    • 66. What’s an “in-App” purchase?
    • 67.
    • 68.
    • 69. Mobile Payment Options
      • Mobile Optimized Gateway: Credit Card / PayPal Express Checkout
      • 70. SMS Transaction:Transaction charged to phone bill
      • 71. Third Party Mobile Wallets: Mobio, Twitpay, Google Checkout, Amazon
    • Let’s be aware...
      94% of North Americans would make a mobile payment if they knew it was secure.- Mobio Identity Systems, March 2011
    • 72. What does the future look like?
      • Geo-Location in apps & devices.
      • 73. Greater debate: Apps vs. Mobile Web
      • 74. Greater debate: Build vs. Buy
      • 75. Partnership opportunities for non-profits
    • PayPal App for Android
    • 76. Where do you get started?
    • 77. #1. Where do you get started?
      Test your email & webproperties
      Over 30% of emails are read on smartphones.
    • 78. #2. Where do you get started?
      Test your web siteand web links.Remember:Social media users access Facebook & Twitter on mobile devices.
    • 79. #3. What do YOUR trends look like?
      … Check your own traffic statistics!
    • 80. #4. How will you prepare for future programs?
      Collect intel now!Grab cellphone numbers for your database. Ask your supporters how they want to hear from you.
    • 81. #5. Your Own Digital Literacy
      http://www.innogive.org
    • 82. MobileActive.org
    • 83. Remember: Mobile is a complementary strategy ...
      http://m.umuc.edu
    • 84. Remember: Mobile is a complementary strategy ...
    • 85.
    • 86. Mobile Giving For Nonprofits White Paper
      Download yoursat Artez.com
    • 87. More MoreMore Mobile Stuff!
      Enjoy free webinars: www.artez.com
      Claire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com