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Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
 

Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give

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Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

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  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • Vanderbilt has a library app – check weather, grades, news on sports teams, campus apps, events.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.

Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give Presentation Transcript

  • Smart Giving With Smartphones: Mobile Fundraising Beyond Text-to-Donate
  • Pleased to meet you!
    OMG
  • Pleased to meet you!
    LOL
  • Google Analytics showed us the trends
    7%
    Where will be by the end of 2011 in North America?
  • What we’re talking about today…
    • Mobile Landscape
    • Text-to-Donate
    • Mobile Web
    • Mobile Apps
    • Future Trends
    • Action items!
  • Why Mobile? Why Now?
    Big Prediction: By 2011, smartphones sales will surpass computer sales.
    – RBC Report, 2010
  • ... Actually, it's already here!
    100.9 million smartphones shipped in Q4 2010, compared to 92.1 million PCs.
    – International Data Corporation (IDC) – Feb 2011
    Like another prediction? Smartphones will be half the mobile market in 2011.
  • What do we mean by mobile?
    What do we mean by “smartphone”?
  • Smartphones are special …
  • Top Smartphone Vendors
    Nokia
    Apple
    Research In Motion
    Samsung
    HTC
  • Top Smartphone Operating Systems
    Symbian
    BlackBerry OS
    Apple iPhone OS
    Android
    Windows Phone 7
  • Don’t forget tablets – They're mobile too!
    iPad & iPad2
    Samsung Galaxy
    BlackBerry Playbook
    LG, Motorola, HP
  • Don’t forget tablets – They're mobile too!
  • Three Pillars of Mobile Giving
    Text To Donate
    Mobile Web
    Mobile Applications
  • Text To Donate
  • Haiti is the North American case study the media loves…The American Red Cross received 4.1 million $10 messages.95% of which were from first-time donors.
    UK charities have been
    Experimenting with text-to-donate for years.
  • Example Shortcode & Keywords
  • Shortcode & Keywords Campaigns
  • Campaign-based : Short time period
  • Text to Donate – Success Factors
    • Critical Mass
    • Recognizable Brand
    • Messaging Opportunity
    • 100% of phones can send texts!
  • Text to Donate – Caveats
    • Lack of donor info
    • Lowest donation amounts across channels
    • Texting rates for donors
    • Transfer time to bank account (30 – 90 days)
  • Start your research at MGF
    MobileGiving.ca & MobileGiving.org
  • Mobile Marketing ... Beyond Donation
    • Drive web traffic to site
    • Build an email list
    • Send event day details
    • Drive petition signatures
    Text DEGREE to 72239Generate leads for Columbia College, FL
    By using mobile reminders and up-sell messages Premier Inn reduced their no-show rates by 21%.
  • Mobile Web
  • What’s the mobile web?
    • Accessible through the device browser
    • Largest growth potential
    • Driven by email & social networking
    • Not device dependent
    • Not third party dependent
    By 2013, the mobile web will exceed the traditional web in size!
  • “Little browser”, powerful tool!
    • No limit on donation amount
    • Complete donor data
    • Instant tax receipting
    • Payment Gateway flexibility
    • Full branding & customization
    • Works across smartphone devices.
  • Mobile vs Web Browser:
    Same link, optimized experience.
  • Get creative with your mobile web forms.
    • Direct dialogue (street, door-to-door)
    • On-site event day donations
    • Auctions, galas, dinners, sporting events
    Play with tablet devices!
  • QR Codes(are everywhere)
  • Mobile Apps
  • What Are Mobile Applications (Apps)?
    “A software program developed for mobile devices. The app can be downloaded directly to the smartphone or transferred through a computer.” Example: The Apple iTunes App StoreOver 200,000 apps in many categoriesJust hit 10th billion download
  • Who loves apps the most?
  • 35% of all US adults have apps on their cellular phones.- Pew Internet
  • Apps can complement a fundraising event...
  • Apps can facilitate fundraising ...
    Device Specific Features:Access iPhone address books to email friends and family.Share On Social Networks:Share fundraising goals & messages on Twitter & Facebook.
  • What’s an “in-App” purchase?
  • Mobile Payment Options
    • Mobile Optimized Gateway: Credit Card / PayPal Express Checkout
    • SMS Transaction:Transaction charged to phone bill
    • Third Party Mobile Wallets: Mobio, Twitpay, Google Checkout, Amazon
  • Let’s be aware...
    94% of North Americans would make a mobile payment if they knew it was secure.- Mobio Identity Systems, March 2011
  • What does the future look like?
    • Geo-Location in apps & devices.
    • Greater debate: Apps vs. Mobile Web
    • Greater debate: Build vs. Buy
    • Partnership opportunities for non-profits
  • PayPal App for Android
  • Where do you get started?
  • #1. Where do you get started?
    Test your email & webproperties
    Over 30% of emails are read on smartphones.
  • #2. Where do you get started?
    Test your web siteand web links.Remember:Social media users access Facebook & Twitter on mobile devices.
  • #3. What do YOUR trends look like?
    … Check your own traffic statistics!
  • #4. How will you prepare for future programs?
    Collect intel now!Grab cellphone numbers for your database. Ask your supporters how they want to hear from you.
  • #5. Your Own Digital Literacy
    http://www.innogive.org
  • MobileActive.org
  • Remember: Mobile is a complementary strategy ...
    http://m.umuc.edu
  • Remember: Mobile is a complementary strategy ...
  • Mobile Giving For Nonprofits White Paper
    Download yoursat Artez.com
  • More MoreMore Mobile Stuff!
    Enjoy free webinars: www.artez.com
    Claire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com