Smart Giving With Smartphones: Mobile Fundraising Beyond Text-to-Donate <br />
Pleased to meet you!<br />OMG<br />
Pleased to meet you!<br />LOL<br />
Google Analytics showed us the trends<br />7%<br />Where will be by the end of 2011 in North America? <br />
What we’re talking about today…<br /><ul><li> Mobile Landscape
Text-to-Donate
Mobile Web
Mobile Apps
Future Trends
 Action items!</li></li></ul><li>Why Mobile? Why Now?<br />Big Prediction: By 2011, smartphones sales will surpass compute...
... Actually, it's already here!<br />100.9 million smartphones shipped in Q4 2010, compared to 92.1 million PCs.<br />– I...
What do we mean by mobile?<br />What do we mean by “smartphone”?<br />
Smartphones are special …<br />
Top Smartphone Vendors<br />Nokia <br />Apple<br />Research In Motion<br />Samsung <br />HTC <br />
Top Smartphone Operating Systems<br />Symbian<br />BlackBerry OS<br />Apple iPhone OS<br />Android <br />Windows Phone 7<b...
Don’t forget tablets – They're mobile too!<br />iPad & iPad2<br />Samsung Galaxy<br />BlackBerry Playbook<br />LG, Motorol...
Don’t forget tablets – They're mobile too!<br />
Three Pillars of Mobile Giving <br />Text To Donate<br />Mobile Web<br />Mobile Applications<br />
Text To Donate<br />
Haiti is the North American case study the media loves…The American Red Cross received 4.1 million $10 messages.95% of whi...
Example Shortcode & Keywords<br />
Shortcode & Keywords Campaigns<br />
Campaign-based : Short time period<br />
Text to Donate – Success Factors<br /><ul><li> Critical Mass
 Recognizable Brand
 Messaging Opportunity
 100% of phones can    send texts! </li></li></ul><li>Text to Donate – Caveats<br /><ul><li> Lack of donor info
 Lowest donation amounts   across channels
 Texting rates for donors
 Transfer time to bank account (30 – 90 days)</li></li></ul><li>Start your research at MGF<br />MobileGiving.ca & MobileGi...
Mobile Marketing ... Beyond Donation<br /><ul><li> Drive web traffic to site
 Build an email list
 Send event day details
 Drive petition signatures</li></ul>Text DEGREE to 72239Generate leads for Columbia College, FL<br />By using mobile remin...
Mobile Web<br />
What’s the mobile web?<br /><ul><li> Accessible through the device browser
 Largest growth potential
 Driven by email & social networking
 Not device dependent
 Not third party dependent</li></ul>By 2013, the mobile web will exceed the traditional web in size!<br />
“Little browser”, powerful tool!<br /><ul><li> No limit on donation amount
 Complete donor data
 Instant tax receipting
 Payment Gateway flexibility
 Full branding & customization
Works across smartphone devices.</li></li></ul><li>Mobile vs Web Browser:<br />Same link, optimized experience.<br />
Get creative with your mobile web forms.<br /><ul><li> Direct dialogue (street, door-to-door)
 On-site event day donations
 Auctions, galas, dinners, sporting events</li></ul>Play with tablet devices!<br />
QR Codes(are everywhere)<br />
Mobile Apps<br />
What Are Mobile Applications (Apps)?<br />“A software program developed for mobile devices. The app can be downloaded dire...
Who loves apps the most?<br />
35% of all US adults have apps on their cellular phones.- Pew Internet<br />
Apps can complement a fundraising event...<br />
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Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give

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Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

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  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • Vanderbilt has a library app – check weather, grades, news on sports teams, campus apps, events.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give

    1. 1. Smart Giving With Smartphones: Mobile Fundraising Beyond Text-to-Donate <br />
    2. 2. Pleased to meet you!<br />OMG<br />
    3. 3. Pleased to meet you!<br />LOL<br />
    4. 4. Google Analytics showed us the trends<br />7%<br />Where will be by the end of 2011 in North America? <br />
    5. 5. What we’re talking about today…<br /><ul><li> Mobile Landscape
    6. 6. Text-to-Donate
    7. 7. Mobile Web
    8. 8. Mobile Apps
    9. 9. Future Trends
    10. 10. Action items!</li></li></ul><li>Why Mobile? Why Now?<br />Big Prediction: By 2011, smartphones sales will surpass computer sales.<br />– RBC Report, 2010<br />
    11. 11. ... Actually, it's already here!<br />100.9 million smartphones shipped in Q4 2010, compared to 92.1 million PCs.<br />– International Data Corporation (IDC) – Feb 2011<br />Like another prediction? Smartphones will be half the mobile market in 2011.<br />
    12. 12. What do we mean by mobile?<br />What do we mean by “smartphone”?<br />
    13. 13. Smartphones are special …<br />
    14. 14. Top Smartphone Vendors<br />Nokia <br />Apple<br />Research In Motion<br />Samsung <br />HTC <br />
    15. 15. Top Smartphone Operating Systems<br />Symbian<br />BlackBerry OS<br />Apple iPhone OS<br />Android <br />Windows Phone 7<br />
    16. 16. Don’t forget tablets – They're mobile too!<br />iPad & iPad2<br />Samsung Galaxy<br />BlackBerry Playbook<br />LG, Motorola, HP<br />
    17. 17. Don’t forget tablets – They're mobile too!<br />
    18. 18. Three Pillars of Mobile Giving <br />Text To Donate<br />Mobile Web<br />Mobile Applications<br />
    19. 19. Text To Donate<br />
    20. 20. Haiti is the North American case study the media loves…The American Red Cross received 4.1 million $10 messages.95% of which were from first-time donors.<br />UK charities have been <br />Experimenting with text-to-donate for years.<br />
    21. 21. Example Shortcode & Keywords<br />
    22. 22. Shortcode & Keywords Campaigns<br />
    23. 23. Campaign-based : Short time period<br />
    24. 24. Text to Donate – Success Factors<br /><ul><li> Critical Mass
    25. 25. Recognizable Brand
    26. 26. Messaging Opportunity
    27. 27. 100% of phones can send texts! </li></li></ul><li>Text to Donate – Caveats<br /><ul><li> Lack of donor info
    28. 28. Lowest donation amounts across channels
    29. 29. Texting rates for donors
    30. 30. Transfer time to bank account (30 – 90 days)</li></li></ul><li>Start your research at MGF<br />MobileGiving.ca & MobileGiving.org<br />
    31. 31. Mobile Marketing ... Beyond Donation<br /><ul><li> Drive web traffic to site
    32. 32. Build an email list
    33. 33. Send event day details
    34. 34. Drive petition signatures</li></ul>Text DEGREE to 72239Generate leads for Columbia College, FL<br />By using mobile reminders and up-sell messages Premier Inn reduced their no-show rates by 21%.<br />
    35. 35. Mobile Web<br />
    36. 36. What’s the mobile web?<br /><ul><li> Accessible through the device browser
    37. 37. Largest growth potential
    38. 38. Driven by email & social networking
    39. 39. Not device dependent
    40. 40. Not third party dependent</li></ul>By 2013, the mobile web will exceed the traditional web in size!<br />
    41. 41.
    42. 42.
    43. 43. “Little browser”, powerful tool!<br /><ul><li> No limit on donation amount
    44. 44. Complete donor data
    45. 45. Instant tax receipting
    46. 46. Payment Gateway flexibility
    47. 47. Full branding & customization
    48. 48. Works across smartphone devices.</li></li></ul><li>Mobile vs Web Browser:<br />Same link, optimized experience.<br />
    49. 49.
    50. 50.
    51. 51. Get creative with your mobile web forms.<br /><ul><li> Direct dialogue (street, door-to-door)
    52. 52. On-site event day donations
    53. 53. Auctions, galas, dinners, sporting events</li></ul>Play with tablet devices!<br />
    54. 54. QR Codes(are everywhere)<br />
    55. 55.
    56. 56. Mobile Apps<br />
    57. 57. What Are Mobile Applications (Apps)?<br />“A software program developed for mobile devices. The app can be downloaded directly to the smartphone or transferred through a computer.” Example: The Apple iTunes App StoreOver 200,000 apps in many categoriesJust hit 10th billion download<br />
    58. 58. Who loves apps the most?<br />
    59. 59. 35% of all US adults have apps on their cellular phones.- Pew Internet<br />
    60. 60. Apps can complement a fundraising event...<br />
    61. 61.
    62. 62.
    63. 63.
    64. 64. Apps can facilitate fundraising ...<br />Device Specific Features:Access iPhone address books to email friends and family.Share On Social Networks:Share fundraising goals & messages on Twitter & Facebook.<br />
    65. 65.
    66. 66. What’s an “in-App” purchase?<br />
    67. 67.
    68. 68.
    69. 69. Mobile Payment Options<br /><ul><li> Mobile Optimized Gateway: Credit Card / PayPal Express Checkout
    70. 70. SMS Transaction:Transaction charged to phone bill
    71. 71. Third Party Mobile Wallets: Mobio, Twitpay, Google Checkout, Amazon</li></li></ul><li>Let’s be aware...<br />94% of North Americans would make a mobile payment if they knew it was secure.- Mobio Identity Systems, March 2011<br />
    72. 72. What does the future look like?<br /><ul><li> Geo-Location in apps & devices.
    73. 73. Greater debate: Apps vs. Mobile Web
    74. 74. Greater debate: Build vs. Buy
    75. 75. Partnership opportunities for non-profits</li></li></ul><li>PayPal App for Android<br />
    76. 76. Where do you get started?<br />
    77. 77. #1. Where do you get started?<br />Test your email & webproperties<br />Over 30% of emails are read on smartphones.<br />
    78. 78. #2. Where do you get started?<br />Test your web siteand web links.Remember:Social media users access Facebook & Twitter on mobile devices.<br />
    79. 79. #3. What do YOUR trends look like?<br />… Check your own traffic statistics! <br />
    80. 80. #4. How will you prepare for future programs?<br />Collect intel now!Grab cellphone numbers for your database. Ask your supporters how they want to hear from you.<br />
    81. 81. #5. Your Own Digital Literacy<br />http://www.innogive.org<br />
    82. 82. MobileActive.org<br />
    83. 83. Remember: Mobile is a complementary strategy ...<br />http://m.umuc.edu<br />
    84. 84. Remember: Mobile is a complementary strategy ...<br />
    85. 85.
    86. 86. Mobile Giving For Nonprofits White Paper<br />Download yoursat Artez.com<br />
    87. 87. More MoreMore Mobile Stuff!<br />Enjoy free webinars: www.artez.com<br />Claire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com<br />

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