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Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
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Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give

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Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

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  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • Vanderbilt has a library app – check weather, grades, news on sports teams, campus apps, events.
  • 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
  • Transcript

    • 1. Smart Giving With Smartphones: Mobile Fundraising Beyond Text-to-Donate <br />
    • 2. Pleased to meet you!<br />OMG<br />
    • 3. Pleased to meet you!<br />LOL<br />
    • 4. Google Analytics showed us the trends<br />7%<br />Where will be by the end of 2011 in North America? <br />
    • 5. What we’re talking about today…<br /><ul><li> Mobile Landscape
    • 6. Text-to-Donate
    • 7. Mobile Web
    • 8. Mobile Apps
    • 9. Future Trends
    • 10. Action items!</li></li></ul><li>Why Mobile? Why Now?<br />Big Prediction: By 2011, smartphones sales will surpass computer sales.<br />– RBC Report, 2010<br />
    • 11. ... Actually, it's already here!<br />100.9 million smartphones shipped in Q4 2010, compared to 92.1 million PCs.<br />– International Data Corporation (IDC) – Feb 2011<br />Like another prediction? Smartphones will be half the mobile market in 2011.<br />
    • 12. What do we mean by mobile?<br />What do we mean by “smartphone”?<br />
    • 13. Smartphones are special …<br />
    • 14. Top Smartphone Vendors<br />Nokia <br />Apple<br />Research In Motion<br />Samsung <br />HTC <br />
    • 15. Top Smartphone Operating Systems<br />Symbian<br />BlackBerry OS<br />Apple iPhone OS<br />Android <br />Windows Phone 7<br />
    • 16. Don’t forget tablets – They're mobile too!<br />iPad & iPad2<br />Samsung Galaxy<br />BlackBerry Playbook<br />LG, Motorola, HP<br />
    • 17. Don’t forget tablets – They're mobile too!<br />
    • 18. Three Pillars of Mobile Giving <br />Text To Donate<br />Mobile Web<br />Mobile Applications<br />
    • 19. Text To Donate<br />
    • 20. Haiti is the North American case study the media loves…The American Red Cross received 4.1 million $10 messages.95% of which were from first-time donors.<br />UK charities have been <br />Experimenting with text-to-donate for years.<br />
    • 21. Example Shortcode & Keywords<br />
    • 22. Shortcode & Keywords Campaigns<br />
    • 23. Campaign-based : Short time period<br />
    • 24. Text to Donate – Success Factors<br /><ul><li> Critical Mass
    • 25. Recognizable Brand
    • 26. Messaging Opportunity
    • 27. 100% of phones can send texts! </li></li></ul><li>Text to Donate – Caveats<br /><ul><li> Lack of donor info
    • 28. Lowest donation amounts across channels
    • 29. Texting rates for donors
    • 30. Transfer time to bank account (30 – 90 days)</li></li></ul><li>Start your research at MGF<br />MobileGiving.ca & MobileGiving.org<br />
    • 31. Mobile Marketing ... Beyond Donation<br /><ul><li> Drive web traffic to site
    • 32. Build an email list
    • 33. Send event day details
    • 34. Drive petition signatures</li></ul>Text DEGREE to 72239Generate leads for Columbia College, FL<br />By using mobile reminders and up-sell messages Premier Inn reduced their no-show rates by 21%.<br />
    • 35. Mobile Web<br />
    • 36. What’s the mobile web?<br /><ul><li> Accessible through the device browser
    • 37. Largest growth potential
    • 38. Driven by email & social networking
    • 39. Not device dependent
    • 40. Not third party dependent</li></ul>By 2013, the mobile web will exceed the traditional web in size!<br />
    • 41.
    • 42.
    • 43. “Little browser”, powerful tool!<br /><ul><li> No limit on donation amount
    • 44. Complete donor data
    • 45. Instant tax receipting
    • 46. Payment Gateway flexibility
    • 47. Full branding & customization
    • 48. Works across smartphone devices.</li></li></ul><li>Mobile vs Web Browser:<br />Same link, optimized experience.<br />
    • 49.
    • 50.
    • 51. Get creative with your mobile web forms.<br /><ul><li> Direct dialogue (street, door-to-door)
    • 52. On-site event day donations
    • 53. Auctions, galas, dinners, sporting events</li></ul>Play with tablet devices!<br />
    • 54. QR Codes(are everywhere)<br />
    • 55.
    • 56. Mobile Apps<br />
    • 57. What Are Mobile Applications (Apps)?<br />“A software program developed for mobile devices. The app can be downloaded directly to the smartphone or transferred through a computer.” Example: The Apple iTunes App StoreOver 200,000 apps in many categoriesJust hit 10th billion download<br />
    • 58. Who loves apps the most?<br />
    • 59. 35% of all US adults have apps on their cellular phones.- Pew Internet<br />
    • 60. Apps can complement a fundraising event...<br />
    • 61.
    • 62.
    • 63.
    • 64. Apps can facilitate fundraising ...<br />Device Specific Features:Access iPhone address books to email friends and family.Share On Social Networks:Share fundraising goals & messages on Twitter & Facebook.<br />
    • 65.
    • 66. What’s an “in-App” purchase?<br />
    • 67.
    • 68.
    • 69. Mobile Payment Options<br /><ul><li> Mobile Optimized Gateway: Credit Card / PayPal Express Checkout
    • 70. SMS Transaction:Transaction charged to phone bill
    • 71. Third Party Mobile Wallets: Mobio, Twitpay, Google Checkout, Amazon</li></li></ul><li>Let’s be aware...<br />94% of North Americans would make a mobile payment if they knew it was secure.- Mobio Identity Systems, March 2011<br />
    • 72. What does the future look like?<br /><ul><li> Geo-Location in apps & devices.
    • 73. Greater debate: Apps vs. Mobile Web
    • 74. Greater debate: Build vs. Buy
    • 75. Partnership opportunities for non-profits</li></li></ul><li>PayPal App for Android<br />
    • 76. Where do you get started?<br />
    • 77. #1. Where do you get started?<br />Test your email & webproperties<br />Over 30% of emails are read on smartphones.<br />
    • 78. #2. Where do you get started?<br />Test your web siteand web links.Remember:Social media users access Facebook & Twitter on mobile devices.<br />
    • 79. #3. What do YOUR trends look like?<br />… Check your own traffic statistics! <br />
    • 80. #4. How will you prepare for future programs?<br />Collect intel now!Grab cellphone numbers for your database. Ask your supporters how they want to hear from you.<br />
    • 81. #5. Your Own Digital Literacy<br />http://www.innogive.org<br />
    • 82. MobileActive.org<br />
    • 83. Remember: Mobile is a complementary strategy ...<br />http://m.umuc.edu<br />
    • 84. Remember: Mobile is a complementary strategy ...<br />
    • 85.
    • 86. Mobile Giving For Nonprofits White Paper<br />Download yoursat Artez.com<br />
    • 87. More MoreMore Mobile Stuff!<br />Enjoy free webinars: www.artez.com<br />Claire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com<br />

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