Why Mobile? Why Now? Big Prediction: By 2011, smartphones sales will surpass computer sales. – RBC Report, 2010
... Actually, it's already here! 100.9 million smartphones shipped in Q4 2010, compared to 92.1 million PCs. – International Data Corporation (IDC) – Feb 2011 Like another prediction? Smartphones will be half the mobile market in 2011.
What do we mean by mobile? What do we mean by “smartphone”?
Haiti is the North American case study the media loves…The American Red Cross received 4.1 million $10 messages.95% of which were from first-time donors. UK charities have been Experimenting with text-to-donate for years.
What Are Mobile Applications (Apps)? “A software program developed for mobile devices. The app can be downloaded directly to the smartphone or transferred through a computer.” Example: The Apple iTunes App StoreOver 200,000 apps in many categoriesJust hit 10th billion download
Apps can facilitate fundraising ... Device Specific Features:Access iPhone address books to email friends and family.Share On Social Networks:Share fundraising goals & messages on Twitter & Facebook.