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Nonprofits & Corporate Partners:
Tips for boosting your brand through
their social media channels
Our Presenters
     Ron Kunitzky              Claire Kerr




                          Client Delight & Special
        P...
Webinar Tips
 This webinar is being recorded and will be available
  on our website shortly

 If you have any technical ...
what you can start doing tomorrow


                  •   create an audit of your corporate partners‟ online
             ...
nonprofits and corporate brands have
             teamed up in many ways…




www.geysermarketing.com
why have they partnered?


                  top 5 reasons for partnership:

                          1. funding & sponso...
your partners are not all the same


               •   break down your corporate partners
               •   understand w...
break down your partners


               1. what is the nature of each partnership?
                          • access em...
understand what can be leveraged


            2. which online marketing and social media channels do
               your ...
leverage their online marketing & social
             media channels to promote your brand
                3. How can you ...
increase engagement through your
                        corporate partners online channels

        Nonprofit
           ...
an example – CMN & DQ: website


                          website: www.miracletreatday.com




www.geysermarketing.com
an example – CMN & DQ: YouTube




www.geysermarketing.com
an example – CMN & DQ: blog


                          blog: http://blog.dairyqueen.com




www.geysermarketing.com
an example – CMN & DQ: twitter


                          twitter: http://twitter.com/miracletreatday




www.geysermarke...
an example – CMN & DQ: facebook




www.geysermarketing.com
putting it in to play….


               •    choose a corporate partner that has the goods!
               •    what are ...
what do you want to achieve?


               •    define your objectives
               •    outline why you wish to leve...
what are the key success metrics?

                •     followers
                •     unique visitors
                •...
why should your partner do this?


               •    to support your initiatives
               •    customer/employee e...
what is your call to action?


               •    click here to visit our website
               •    click to see a vide...
recap

                    •     your corporate partners are using online
                          marketing and social m...
thank you and good luck!


               •   thanks for participating
               •   reach me at ron@geysermarketing....
More Webinars for You

Social Media Video for your Nonprofit
(feat. Ridgewood: Ingenious Communications Strategies)

June ...
Contest

       May Month of Madness at Artez

www.facebook.com/artezinteractive
  Like us on Facebook and when we post a ...
Thank you

           /artezinteractive

             @artezonline

“Digital Fundraising Podcast” on iTunes
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Artez Interactive - Nonprofits & Corporate Partners: Tips for Boosting Your Brand Through Their Social Media Channels

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Your corporate partners drive your business, yet are you leveraging their digital and social media channels to your advantage? Have you done an audit of what they have available? Which ones should you be leveraging and how?

Join Ron Kunitzky from Geyser Marketing Group as he discusses how Geyser Marketing Group clients leverage their partner relationships and optimize them to generate more brand awareness and revenue for their business.

Ron will feature examples using proven tactics and strategies for engaging and optimizing your corporate partnerships and provide valuable insight on how you can take full advantage of what may be available to you. Participation in this practical, hands-on, 30 minute session will dramatically increase your partnership marketing knowledge and help take your corporate partnerships to a whole new level.

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Transcript of "Artez Interactive - Nonprofits & Corporate Partners: Tips for Boosting Your Brand Through Their Social Media Channels"

  1. 1. Nonprofits & Corporate Partners: Tips for boosting your brand through their social media channels
  2. 2. Our Presenters Ron Kunitzky Claire Kerr Client Delight & Special President Projects Manager Geyser Marketing Group Artez Interactive
  3. 3. Webinar Tips  This webinar is being recorded and will be available on our website shortly  If you have any technical troubles, please use the “chat” feature  We will take all questions at the end. Please use the “raise hand” or “chat” feature to ask a question.
  4. 4. what you can start doing tomorrow • create an audit of your corporate partners‟ online marketing and social media channels • leverage your corporate partnerships better than you ever have before • increase visibility, awareness and opportunities for revenue generation www.geysermarketing.com
  5. 5. nonprofits and corporate brands have teamed up in many ways… www.geysermarketing.com
  6. 6. why have they partnered? top 5 reasons for partnership: 1. funding & sponsorship 2. donor/member acquisition 3. expertise and competencies 4. cause related marketing 5. generate awareness and increase engagement www.geysermarketing.com
  7. 7. your partners are not all the same • break down your corporate partners • understand what can be leveraged • leverage their online marketing and social media channels to promote your brand www.geysermarketing.com
  8. 8. break down your partners 1. what is the nature of each partnership? • access employee donor program • access to their communications vehicles • facilitate projects • access expertise • increase awareness for volunteering • learn from each other • customer donor program or bundle • build community relationships www.geysermarketing.com
  9. 9. understand what can be leveraged 2. which online marketing and social media channels do your corporate partners use and are most active with? • website • email marketing • SEM/SEO • blogs • Twitter • Facebook • online video • other www.geysermarketing.com
  10. 10. leverage their online marketing & social media channels to promote your brand 3. How can you leverage them? • promote an offline / online event • promote a bundle offer w/ corporate partner • blog about your organization • have a corporate partner „tweet‟ on events • link your facebook page to partner‟s page • create a LinkedIn profile and link to partner • embed video clips from YouTube in to blogs, social media pages and website • use all channels to promote a dedicated program website www.geysermarketing.com
  11. 11. increase engagement through your corporate partners online channels Nonprofit user engagement Partner leverage Facebook Xing Blogger Banners Websites partnership Corporate Partner Digg YouTube Google Amazon online Twitter channels UNIQUE IDENTIFIER Email Podcasts WordPress LinkedIn Other www.geysermarketing.com
  12. 12. an example – CMN & DQ: website website: www.miracletreatday.com www.geysermarketing.com
  13. 13. an example – CMN & DQ: YouTube www.geysermarketing.com
  14. 14. an example – CMN & DQ: blog blog: http://blog.dairyqueen.com www.geysermarketing.com
  15. 15. an example – CMN & DQ: twitter twitter: http://twitter.com/miracletreatday www.geysermarketing.com
  16. 16. an example – CMN & DQ: facebook www.geysermarketing.com
  17. 17. putting it in to play…. • choose a corporate partner that has the goods! • what are your objectives? • how will you measure success? • what is your partner value proposition? • what is your creative proposition? www.geysermarketing.com
  18. 18. what do you want to achieve? • define your objectives • outline why you wish to leverage your corporate partners‟ online channels • develop a proposal for your corporate partner • be sure to include actions, partner value proposition, key timings and collaborative responsibilities www.geysermarketing.com
  19. 19. what are the key success metrics? • followers • unique visitors • brochure downloads • donations from employees • donations from customers • attendees at an online or offline event • e-newsletter sign-ups www.geysermarketing.com
  20. 20. why should your partner do this? • to support your initiatives • customer/employee engagement • unique co-branding opportunities • revenue generation (bundles – offers) • unique events and experiences www.geysermarketing.com
  21. 21. what is your call to action? • click here to visit our website • click to see a video • click to donate • download our brochure • enter our contest • subscribe to our newsletter or blog • block off our event in your calendar www.geysermarketing.com
  22. 22. recap • your corporate partners are using online marketing and social media channels to communicate with employees and customers • find out which ones they use and are most active with • leverage their online marketing and social media channels to promote your brand and increase engagement • be sure to select the right existing corporate partners to do this with, collaborate to get it done right and define your metrics in advance so you can measure the results! www.geysermarketing.com
  23. 23. thank you and good luck! • thanks for participating • reach me at ron@geysermarketing.com • let‟s keep in touch! www.geysermarketing.com
  24. 24. More Webinars for You Social Media Video for your Nonprofit (feat. Ridgewood: Ingenious Communications Strategies) June 1st @ 1 pm ET (North America) Register at www.artez.com Check out more webinars at www.artez.com/webinar_library
  25. 25. Contest May Month of Madness at Artez www.facebook.com/artezinteractive Like us on Facebook and when we post a book – be the first person to comment on it and it’s yours! We’ll mail it to you wherever you are. Last week’s winner was from North Carolina!
  26. 26. Thank you /artezinteractive @artezonline “Digital Fundraising Podcast” on iTunes
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