Artez Webinar Slide - Google for Non-Profits: Get Googley!
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Artez Webinar Slide - Google for Non-Profits: Get Googley!

on

  • 1,694 views

In this webinar we'll show you how to apply for a Google Grant, use search to connect with potential donors in the moment of relevance, develop online videos and create a community of supporters on ...

In this webinar we'll show you how to apply for a Google Grant, use search to connect with potential donors in the moment of relevance, develop online videos and create a community of supporters on YouTube. Most importantly, you'll learn about Google insight tools and analytics and how using them can help you market more efficiently and effectively. We'll share tons of examples from top nonprofits using the Google platform - join us for this one hour webinar and prepared to get Googley!

Statistics

Views

Total Views
1,694
Views on SlideShare
1,693
Embed Views
1

Actions

Likes
1
Downloads
10
Comments
0

1 Embed 1

http://www.nfpvoice.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Artez Webinar Slide - Google for Non-Profits: Get Googley! Presentation Transcript

  • 1. Google for Non-Profits: Get Googley Google Confidential and Proprietary 1
  • 2. Our Presenters Christy Scott Kate Kablash Agency Lead Marketing Coordinator Google Grants Volunteer Lead Artez Interactive Google
  • 3. Webinar Tips  This webinar is being recorded and will be available on our website shortly  If you have any technical troubles, please use the “chat” feature  We will take all questions at the end. Please use the “raise hand” or “chat” feature to ask a question.
  • 4. Google for Non-Profits: Get Googley! Christy Scott Agency Lead Google Grants Volunteer Lead Google Confidential and Proprietary
  • 5. Secret to success: Google’s Innovation Culture Google Confidential and Proprietary 5 5
  • 6. Five Notions of Innovation 1 A license to pursue dreams 2 Innovation, not instant perfection 3 Don’t politic – use data 4 Worry about usage and users, not money 5 Ideas come from everywhere Google Confidential and Proprietary 6 6
  • 7. Five Notions of Innovation 1 A license to pursue dreams 2 Innovation, not instant perfection 1. 3 Don’t politic – use data A license to pursue 4 Worry about usage and users, not money dreams 5 Ideas come from everywhere Pick your project “20% time” Google Confidential and Proprietary 7 7
  • 8. www.google.ca/nonprofits Google Confidential and Proprietary 8
  • 9. What is Google Grants? Google Grants provides select non-profits with free advertising on Google.ca via the Google Adwords program Your Nonprofit Imagine your nonprofit here right when a user is searching for your cause. www.YourNonprofit.org Google Confidential and Proprietary 9
  • 10. 20% Projects: empower your employees or volunteers to become digital professionals! adwords.google.com/professionals/ Google Confidential and Proprietary 10
  • 11. Five Notions of Innovation 1 A license to pursue dreams 2 Innovation, not instant perfection 2. 3 Don’t politic – use data Innovation, not 4 Worry about usage and users, not money instant perfection 5 Ideas come from everywhere Quickly launch a campaign, test and optimize over time Google Confidential and Proprietary 11 11
  • 12. Quickly test messages with search & display Top sponsored ads: Up to 3 listings Sponsored “Paid” Advertising • Target users when they’re searching Side sponsored ads: Up to 8 listings Google Confidential and Proprietary 12
  • 13. Quickly test messages with search & display • Target users when they’re reading content related to your cause Google Confidential and Proprietary 13
  • 14. The 5 min ad campaign: ad grouping Google Confidential and Proprietary 14
  • 15. The 5 min ad campaign: picking keywords Use the Google Keyword Tool to see local search volume, competition on specific keywords, and ideas for expansion Google Confidential and Proprietary 15
  • 16. The 5 min ad campaign: creating text & display ads Google Confidential and Proprietary 16
  • 17. Nine Notions of Innovation 1 A license to pursue dreams 2 Innovation, not instant perfection 3. 3 Don’t politic – use data Don’t politic – use 4 Worry about usage and users, not money data 5 Ideas come from everywhere Data beats opinion Test constantly Use data, not brute force, for consensus Google Confidential and Proprietary 17 17
  • 18. Data available in Adwords Google Confidential and Proprietary 18
  • 19. Insight into bids Google Confidential and Proprietary 19
  • 20. Insight into keywords Google Confidential and Proprietary 20
  • 21. Insight into keywords Google Confidential and Proprietary 21
  • 22. Insight into ads Google Confidential and Proprietary 22
  • 23. Insight into site performance Google Confidential and Proprietary 23 23
  • 24. Analytics: focus on engagement Google Confidential and Proprietary 24
  • 25. Five Notions of Innovation 1 A license to pursue dreams 2 Innovation, not instant perfection 4. 3 Don’t politic – use data Users and usage and money will 4 Worry about usage and users, not money follow 5 Ideas come from everywhere How can you connect with users, and engage them with your cause? Google Confidential and Proprietary 25 25
  • 26. Find creative ways to connect with your audience Google Confidential and Proprietary 26
  • 27. Some people just don’t know what they’re searching for…. Google Confidential and Proprietary 27 2
  • 28. Connect on YouTube: the #2 Searched Site! Promoted Videos with all to action overlay Google Confidential and Proprietary 28
  • 29. Five Notions of Innovation 1 A license to pursue dreams 2 Innovation, not instant perfection 5. 3 Don’t politic – use data Ideas come from 4 Worry about usage and users, not money everywhere 5 Ideas come from everywhere Top down, bottom up All departments Acquisitions Users Google Confidential and Proprietary 29 29
  • 30. This idea came from a marketing student Google Confidential and Proprietary 30
  • 31. Take advantage of free YouTube Brand channels for non profits! Google Confidential and Proprietary 31
  • 32. What ideas can your supporters bring to you? Google Confidential and Proprietary 32
  • 33. Recap 1 A license to pursue dreams 2 Innovation, not instant perfection 3 Worry about usage and users 4 Don’t politic – use data 5 Ideas come from everywhere www.google.ca/nonprofits Google Confidential and Proprietary 33 33
  • 34. Agency Resources Google Confidential and Proprietary 34
  • 35. Webinar Schedule July 15 Building online community for your cause Erin Bury, Sprouter July 22 Alternative Giving: Building a giving program…Without gifts! Mark Sutton, Artez Interactive July 28 Experience This: Usability for Nonprofits Tara O'Doherty,Vice-President, User Experience & Strategy, w.illi.am
  • 36. Contest Facebook Contest Like us on Facebook and be the first to post a comment when we post our book give away. We’ll mail it to you wherever you are. Previous winners were from: North Carolina, Scotland, Toronto
  • 37. Thank you /artezinteractive @artezonline “Digital Fundraising Podcast” on iTunes