Artez Webinar Slide: Building Online Community For Your Cause!


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Online giving is increasing, and so are the online presences of charities, non-profit organizations and disaster relief efforts. In this webinar find out how to build a community online for your cause - the tools and tactics that will help you connect with your audience. Erin Bury will share case studies and examples.

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Artez Webinar Slide: Building Online Community For Your Cause!

  1. 1. The fundamentals of building an online community How to leverage online tools for your cause
  2. 2. Who am I? Where is your audience online?
  3. 3. “Using the internet to instantly collaborate, share information, and have a conversation about ideas and causes they care about.” Beth Kanter @Kanter
  4. 4. You can use social media to: – Engage discussion – Collaborate – Spread awareness – Engage participation – Inspire – Fundraise What are people saying? -tweets -blog posts -photos -event RSVPs -comments -customer feedback -new fans
  5. 5. STEP 1: LISTEN social media monitoring & hearing your audience The tools: • Google Alerts • Twitter search The benefits: • Find out what people are saying about your cause • Find out what people are saying about you specifically • Find new supporters
  6. 6. STEP 2: ENGAGE spur conversation and incite action The tools: • Twitter • Facebook • Events ( The Benefits: • More transparency on issues • Dialogue between nonprofits and followers • Get input from supporters • Find new supporters
  7. 7. Hugh MacLeod @gapingvoid
  8. 8. STEP 3: CREATE social media outreach The tools: • Wordpress • YouTube • Flickr • Newsletters The benefits • Keep your community interested and committed to your cause • Expand your reach to new and potential supporters • Get attention from media and influencers
  9. 9. CASE STUDY: Twestival Toronto • First globally-organized event using social media • Used primarily social media to get the word out • 3 successful events in Toronto • Events in over 120 cities around the world • Over 1300 attendees in total • Over $36,000 raised for 3 different charities
  10. 10. Be Be Be Amazing Accessible Authentic Respond Provide Honest and and real value transparent participate
  11. 11. And remember – for every DO there’s a DON’T…
  12. 12. Thank You How to reach me:
  13. 13. Facebook Contest!
  14. 14. More info & registration at:
  15. 15. Thank You How to reach me: