Artez Webinar Slide: Building Online Community For Your Cause!

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Online giving is increasing, and so are the online presences of charities, non-profit organizations and disaster relief efforts. In this webinar find out how to build a community online for your cause …

Online giving is increasing, and so are the online presences of charities, non-profit organizations and disaster relief efforts. In this webinar find out how to build a community online for your cause - the tools and tactics that will help you connect with your audience. Erin Bury will share case studies and examples.

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Transcript

  • 1. The fundamentals of building an online community How to leverage online tools for your cause
  • 2. Who am I? Where is your audience online?
  • 3. “Using the internet to instantly collaborate, share information, and have a conversation about ideas and causes they care about.” Beth Kanter http://beth.typepad.com @Kanter
  • 4. You can use social media to: – Engage discussion – Collaborate – Spread awareness – Engage participation – Inspire – Fundraise What are people saying? -tweets -blog posts -photos -event RSVPs -comments -customer feedback -new fans
  • 5. STEP 1: LISTEN social media monitoring & hearing your audience The tools: • Google Alerts • Twitter search The benefits: • Find out what people are saying about your cause • Find out what people are saying about you specifically • Find new supporters
  • 6. STEP 2: ENGAGE spur conversation and incite action The tools: • Twitter • Facebook • Events (Meetup.com) The Benefits: • More transparency on issues • Dialogue between nonprofits and followers • Get input from supporters • Find new supporters
  • 7. Hugh MacLeod @gapingvoid
  • 8. STEP 3: CREATE social media outreach The tools: • Wordpress • YouTube • Flickr • Newsletters The benefits • Keep your community interested and committed to your cause • Expand your reach to new and potential supporters • Get attention from media and influencers
  • 9. CASE STUDY: Twestival Toronto • First globally-organized event using social media • Used primarily social media to get the word out • 3 successful events in Toronto • Events in over 120 cities around the world • Over 1300 attendees in total • Over $36,000 raised for 3 different charities
  • 10. Be Be Be Amazing Accessible Authentic Respond Provide Honest and and real value transparent participate
  • 11. And remember – for every DO there’s a DON’T…
  • 12. Thank You How to reach me: erin@sprouter.com Sprouter.com/erin Twitter.com/erin_bury
  • 13. Facebook Contest! www.facebook.com/artezinteractive
  • 14. More info & registration at: www.artez.com
  • 15. Thank You How to reach me: erin@sprouter.com Sprouter.com/erin Twitter.com/erin_bury