Mobile Matters!The powerful impact of mobile technology on event fundraising
Current mobile internet traffic patterns   Overall   Traffic        Overall                eCommerce   10%              8%...
Traffic across the Artez platform          Over 10% of traffic to our        fundraising & donation pages          is from...
The question we’re all asking…How does the mobile trend impact your      peer-to-peer fundraising       campaigns and even...
Answering the question: The technology         Mobile Web Pages
Answering the question: The technology         Mobile Web Apps
Answering the question: Methodology• We looked at 11 North American events using online  fundraising pages, mobile web pag...
Answering the question: The pool of data• 42,129 event participants in total• 20,623 active fundraisers (raised above $0)•...
Mobile use from two perspectives Donors                   Participants
Donors & Mobile Technology  Do donors give through mobile  devices when pledging a gift in  an event like arun, walk or ri...
Donors ARE pledging on mobile devices!     On average, 4% of all online    donations in the events were   made on a smartp...
Average donation sizes per channel                       $48.88        $60.11         mobile        online
Let’s look at your event participants                   How does mobile                    technology make                ...
How could your participants fundraise?        We looked at how participants      logged into their fundraising tools      ...
How many participants are “mobile”?                  24% of all event                  registrants logged                 ...
Did you know?On average in events, we found only 50%    of participants actually fundraised.    So, are participants who u...
Participants raising over $0
Mobile impact on participant behaviorEvent participants who use a mobile device to   log into their fundraising tools are ...
Fundraising success & mobile participants      Users of mobile technology       raised more in fundraising     event than ...
Number of donations per participant                                        Do mobile                                      ...
Number of donations per participant Do mobile      Using mobile web & mobile appsparticipants   increases the number of do...
Remember the 24% who were mobile?Those   24% mobile enabled event registrants raised          80% of the funds overall.   ...
That’s the “mobile lift”!            On average, 24% of           your participants are            raising on average     ...
More information?For a demo of our  system or moreinformation about  our products …                    www.artez.com      ...
Upcoming SlideShare
Loading in …5
×

Mobile Matters: The impact of mobile technology on event fundraising

656 views
590 views

Published on

How does the mobile trend impact your peer-to-peer fundraising campaigns and events? We looked at the behavior of 40,000+ event registrants and discovered that participants using mobile web and mobile apps in a run, walk or ride are raising on average 121% more than non-mobile users.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
656
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/Mobile is 10% of global trafficMobile commerce is 8% of American eCommerce
  • $ 7,474,227 raised (online and offline)93702 donationsOn average, 4% of all online donation were made on a mobile phoneThe range was 2% to 6%$ 166,037 donated via mobile3% of the total raised onlineAverage $48.88 mobile donationAverage $60.11 online donationWHY is mobile lower? –need hypothesis
  • Mobile Apps make your participants better fundraisersOutline fundraiser use casesMore asksMore donationsMore engagementOur Methodology:Looked at active fundraisers across 11 eventsConsidered online only, mobile web only, app only and Mobile Web & App
  • - Based upon what media they logged into (online, mobile web, mobile app)
  • Fundraisers who used mobile web & App, raised X times more than those using Web onlyOn average 121% (2.2x) more Heaviest mobile users raised 195% (almost 3x) more!
  • Mobile Matters: The impact of mobile technology on event fundraising

    1. 1. Mobile Matters!The powerful impact of mobile technology on event fundraising
    2. 2. Current mobile internet traffic patterns Overall Traffic Overall eCommerce 10% 8% Percentage mobile …
    3. 3. Traffic across the Artez platform Over 10% of traffic to our fundraising & donation pages is from mobile devices… Up from 4% in 2011
    4. 4. The question we’re all asking…How does the mobile trend impact your peer-to-peer fundraising campaigns and events?
    5. 5. Answering the question: The technology Mobile Web Pages
    6. 6. Answering the question: The technology Mobile Web Apps
    7. 7. Answering the question: Methodology• We looked at 11 North American events using online fundraising pages, mobile web pages & mobile apps Causes included: Healthcare & disease research, environment protection, religious issues, and corporate foundations• Funds raised by the campaigns ranged between: $100,000 to $1.4 million
    8. 8. Answering the question: The pool of data• 42,129 event participants in total• 20,623 active fundraisers (raised above $0)• 93,702 individual donations $ 5,593,858 raised online
    9. 9. Mobile use from two perspectives Donors Participants
    10. 10. Donors & Mobile Technology Do donors give through mobile devices when pledging a gift in an event like arun, walk or ride?
    11. 11. Donors ARE pledging on mobile devices! On average, 4% of all online donations in the events were made on a smartphone or tablet The mobile web donation range within campaigns was 2% - 6%
    12. 12. Average donation sizes per channel $48.88 $60.11 mobile online
    13. 13. Let’s look at your event participants How does mobile technology make your event participants better fundraisers?
    14. 14. How could your participants fundraise? We looked at how participants logged into their fundraising tools and found three types of user…1. Using online pages only2. Using online pages & mobile web pages3. Using online, mobile pages & a mobile app
    15. 15. How many participants are “mobile”? 24% of all event registrants logged into fundraising tools on mobile web, used a mobile app or fundraised with both.
    16. 16. Did you know?On average in events, we found only 50% of participants actually fundraised. So, are participants who use mobile technology more likely to raise over $0?
    17. 17. Participants raising over $0
    18. 18. Mobile impact on participant behaviorEvent participants who use a mobile device to log into their fundraising tools are far more likely to raise money for your cause!
    19. 19. Fundraising success & mobile participants Users of mobile technology raised more in fundraising event than those not using it… On average 2.2x moreHeaviest mobile users raised almost three times more (2.95x)!
    20. 20. Number of donations per participant Do mobile users bring in more donations? Participants using mobile web and apps received more donations than other registrants.
    21. 21. Number of donations per participant Do mobile Using mobile web & mobile appsparticipants increases the number of donations get more by 113%!donations? Yes! Yes!
    22. 22. Remember the 24% who were mobile?Those 24% mobile enabled event registrants raised 80% of the funds overall. Your most engaged fundraisers use mobile devices to help you raise money!
    23. 23. That’s the “mobile lift”! On average, 24% of your participants are raising on average 121% more when given mobile tools
    24. 24. More information?For a demo of our system or moreinformation about our products … www.artez.com 1.877.815.8777

    ×