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Artez Interactive - Trends in 'a-thon' Fundraising
 

Artez Interactive - Trends in 'a-thon' Fundraising

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The top twenty "a-thon" campaigns in Canada generated more than $247M in gross revenue for charitable organizations last year, an increase from $232M in 2008, as reported by Top 20 Walks/Runs/Rides in ...

The top twenty "a-thon" campaigns in Canada generated more than $247M in gross revenue for charitable organizations last year, an increase from $232M in 2008, as reported by Top 20 Walks/Runs/Rides in Canada 2009. This is the second year Artez Interactive has conducted the Run, Walk, Runs and Ride annual study and once again the feedback from participating organizations has been extremely positive.

In this webinar Dianne Sheridan, VP of Client Services at Artez and survey lead along with Lee Angus, National Manager for Relay for Life Event at Canadian Cancer Society will explore the study results and share their outlook on the upcoming 2010 Run, Walk and Ride season.

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    Artez Interactive - Trends in 'a-thon' Fundraising Artez Interactive - Trends in 'a-thon' Fundraising Presentation Transcript

    • Trends in ‘a-thon’ Fundraising
    • Webinar Tips • This webinar is being recorded and will be available on our website shortly • If you have any technical troubles, please use the “chat” feature • We will take all questions at the end. Please “chat” them to us
    • Dianne Sheridan, VP Client Services Artez
    • Lee Angus, National Manager, Relay for Life Canadian Cancer Society
    • Top 20 Walks/Runs/Rides Canada 2009 2009 Rank Organization Event Name 1 The Canadian Cancer Society Canadian Cancer Society Relay For Life 2 CauseForce The Ride to Conquer Cancer 3 CauseForce The Weekend to End Breast Cancer 4 Canadian Breast Cancer Society CIBC Run for the Cure 5 Terry Fox Terry Fox Run 6 Heart and Stroke Foundation of Canada Jump Rope for Heart 7 Multiple Sclerosis Society of Canada MS Walk 8 Juvenile Diabetes Research Foundation TELUS Walk to Cure Diabetes Canada 9 Heart and Stroke Foundation of Canada Big Bike 10 Anonymous National Event Anonymous
    • Top 20 Walks/Runs/Rides Canada 2009 cont’d 2009 Rank Organization Event Name 11 Big Brothers Big Sisters of Canada Bowl for Kids Sake 12 Juvenile Diabetes Research Foundation Ride for Diabetes Canada 13 Children’s Miracle Network Walmart Walk for Miracles 14 Kids Help Phone Walk for Kids Help Phone 15 CauseForce Underwear Affair 16 Alzheimer’s Association Alzheimer’s Memory Walk 17 Easter Seals Canada Easter Seals 24 Hour Relay 18 Parkinson Society Canada Superwalk for Parkinson’s 19 Canadian Cystic Fibrosis Foundation Great Strides Walk 20 Ovarian Cancer Canada Winners Walk of Hope
    • Top 20 Review • Gross Revenue $247M ($232M in 08) • 6.5% increase over 2008 • 13 events posted positive growth or flat • 7 events had a decline in revenue • Total participants approx 1.9M
    • Participant Fundraising Results Average Offline Donations $45.67 Average Online Donations $54.20 Top 20 - % participant pledge funds raised online 10% - 58% (Congrats Kids Help Phone)
    • Top Performers Total Funds Raised Relay For Life $52.4M % Increase Ride to Conquer Cancer 143% Absolute Dollars Ride to Conquer Cancer $20M
    • Top 5 Event Performers Dollars Raised $ Raised % Increase Event Event Management $ 52.4 M + 2.75% Relay for Life The Canadian Cancer Society $ 34 M + 142.8% Ride to Conquer Cancer CauseForce* $ 27.1 M - 16.6% Weekend to End Breast CauseForce* Cancer $ 26.5 M - 7% CIBC Run for the Cure Canadian Breast Cancer Foundation $ 23. 5 M - 8.6% Terry Fox Run Terry Fox Foundation* *Derived from public sources
    • Top 5 Performers % Revenue Growth % Increase $ Raised Event Event Management 142.8% $ 34 M Ride to Conquer Cancer CauseForce 46.7% $ 2.2 M Winners Walk of Hope Ovarian Cancer Foundation 22.2% $ 2.2 M Great Strides Walk Canadian Cystic Fibrosis Foundation 9.1% $ 2.4 M Superwalk for Parkinson Society of Canada Parkinson 7.7% $7M Big Bike Heart and Stroke Foundation Canada
    • Top 5 Performers Absolute $ Growth Absolute $ Event Event Management $20 M Ride to Conquer Cancer CauseForce $1.4 M Relay for Life The Canadian Cancer Society $700,000 Winners Walk of Hope Ovarian Cancer Canada $500,000 Big Bike Heart and Stroke Foundation Canada $400,000 TELUS Walk to Cure Juvenile Diabetes Research Foundation Diabetes $400,000 Great Strides Walk Canadian Cystic Fibrosis Foundation
    • Peer-to-Peer Event Fundraising Best Practices 1. Is our event fundraising market saturated? 2. The “ASK”, asking your fundraisers to fundraise for your organization 3. Online fundraising and social media; are you ready? 4. Increased focus on team recruitment and influencers 5. Data collection and analysis is KEY! 6. Is your organization ready for event fundraising in 2010?
    • Key Takeaways 1. Online fundraising & the new engagement channels Twitter/Facebook Are you ready? 2. Focus on the “ASK” - for improved fundraising results 3. Focus on your influencers – companies, groups and Team Captains 4. Data collection and analysis is key
    • More webinars for you... Top 5 Online Fundraising Ideas for Schools & Universities Tuesday, March 9th at 2 p.m. EST (North America) Register at www.artez.com Presenters: Mark Sutton President & CEO, Artez USA Jeff Wright Associate Director – Annual Giving, University of Alberta
    • Calendar notes... • March 9 – NTen, London UK • March 30 – ArtezInterAction US Washington, D.C. • April NTEN in Atlanta & AFP in Baltimore
    • Thank you Check Out “Digital Fundraising Podcast” on iTunes Follow Artez on : @artezonline Become our friend on : /artezinteractive