Artez Interactive - The Artez Mobile Communicator

Mobilize Your Email Ian Hembery Deborah Hall Vice President Vice President - Mobile

Currently 0.8 percent of email newsletters are optimized for mobile, yet 20 to 30 percent of folks are checking their email on mobile devices. Mobile Optimized vs Mobile Readers 30.0% 25.0% 20.0% 15.0% Is that your email? 10.0% 5.0% 0.0% Mobile Optimized Mobile Readers

 Increased number of people are accessing content on mobile devices ◦ Updating social networks ◦ Checking their email, stocks, sports scores, weather  If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for?  Analytics can help you determine the platform and therefore create strategies that are appropriate for your audience

 If your emails can’t be read on mobile, you won’t get a second chance.

 Emails opened on mobile are likely tracked as open in your stats program…but are they really “opened” if they can’t be read?

Content and Deliverability

Monitor size, environment and mobile mindset impact how these two people read your email.

 Shorter is better  Include contextual links like: ◦ Click to call us ◦ Send us an email ◦ Store location/address  Teaser for longer format content  Link to mobile friendly pages

PROS CONS  Readable on mobile  No device analysis  Better than doing  Doesn’t maximize your nothing desktop readers’ experience

 Salvation Army ◦ Objectives  Deliver content in user friendly format  Opportunity to complete donation while viewing the email  Measure device platforms for mobile strategy ◦ Results  51 % iPhone & 50% Blackberry  55.3 % of consumers clicking directly to the donation form

• Full campaign branding on any smartphone • No texting or carrier fees (of up to 50% of the donation) • The funds are deposited immediately into your bank account • Instant e-receipting • Safety - Artez System is PCI DSS Level 1 Compliant

info@artez.com 1.877.815.8777

Artez Interactive - The Artez Mobile Communicator

by Artez Interactive on Jun 10, 2010

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