Mobilize Your Email



                      Ian Hembery Deborah Hall
                      Vice President Vice President ...
Currently 0.8 percent of email newsletters
            are optimized for mobile,
    yet 20 to 30 percent of folks are che...
   Increased number of people are accessing
    content on mobile devices
    ◦ Updating social networks
    ◦ Checking t...
   If your emails can’t be read on
    mobile, you won’t get a
    second chance.
   Emails opened on mobile are likely tracked
    as open in your stats program…but are they
    really “opened” if they ...
Content
    and
Deliverability
Monitor size, environment and mobile mindset
impact how these two people read your email.
   Shorter is better
   Include contextual links like:
    ◦ Click to call us
    ◦ Send us an email
    ◦ Store locatio...
PROS                    CONS


   Readable on mobile      No device analysis

   Better than doing       Doesn’t maxim...
   Salvation Army

    ◦ Objectives
      Deliver content in user friendly format
      Opportunity to complete donatio...
• Full campaign branding on any smartphone
• No texting or carrier fees (of up to 50% of the donation)
• The funds are dep...
info@artez.com
1.877.815.8777
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
Artez Interactive - The Artez Mobile Communicator
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Artez Interactive - The Artez Mobile Communicator

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rtez is excited to introduce our mobile campaign tool suite, the Artez Mobile Communicator.

The Artez Mobile Communicator is a unique solution that generates real desktop-looking emails delivered to any smartphone. It allows non-profits to bridge the gap between dynamic content and effective mobile delivery.

In this free and quick webinar Deborah Hall & Ian Hembery will show you how easy it is to get up and running with Artez Mobile Communicator, discuss the results the first customers are seeing and of course answer all of your questions about this one a kind offering!

Published in: Technology, Business
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Artez Interactive - The Artez Mobile Communicator

  1. 1. Mobilize Your Email Ian Hembery Deborah Hall Vice President Vice President - Mobile
  2. 2. Currently 0.8 percent of email newsletters are optimized for mobile, yet 20 to 30 percent of folks are checking their email on mobile devices. Mobile Optimized vs Mobile Readers 30.0% 25.0% 20.0% 15.0% Is that your email? 10.0% 5.0% 0.0% Mobile Optimized Mobile Readers
  3. 3.  Increased number of people are accessing content on mobile devices ◦ Updating social networks ◦ Checking their email, stocks, sports scores, weather  If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for?  Analytics can help you determine the platform and therefore create strategies that are appropriate for your audience
  4. 4.  If your emails can’t be read on mobile, you won’t get a second chance.
  5. 5.  Emails opened on mobile are likely tracked as open in your stats program…but are they really “opened” if they can’t be read?
  6. 6. Content and Deliverability
  7. 7. Monitor size, environment and mobile mindset impact how these two people read your email.
  8. 8.  Shorter is better  Include contextual links like: ◦ Click to call us ◦ Send us an email ◦ Store location/address  Teaser for longer format content  Link to mobile friendly pages
  9. 9. PROS CONS  Readable on mobile  No device analysis  Better than doing  Doesn’t maximize your nothing desktop readers’ experience
  10. 10.  Salvation Army ◦ Objectives  Deliver content in user friendly format  Opportunity to complete donation while viewing the email  Measure device platforms for mobile strategy ◦ Results  51 % iPhone & 50% Blackberry  55.3 % of consumers clicking directly to the donation form
  11. 11. • Full campaign branding on any smartphone • No texting or carrier fees (of up to 50% of the donation) • The funds are deposited immediately into your bank account • Instant e-receipting • Safety - Artez System is PCI DSS Level 1 Compliant
  12. 12. info@artez.com 1.877.815.8777
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