Artez Interactive - PayPal & Charities: a Partnership for Good


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PayPal is a trusted name when it comes to shopping on the web. Two out of three online purchases are made by PayPal, and there are 8 million PayPal accounts in Canada alone. But did you know that 100,000+ nonprofits raise $850M+ with PayPal annually?

Join us for this free webinar to find out how the convenience, speed and security of the PayPal platform can help you raise more money online. In this 45-minute session, Judy Chang and Claire Kerr will introduce you to PayPal and will share case studies from charities already leveraging this popular service. Existing Artez clients will also learn how to enable PayPal inside the Artez application as a payment option for their supporters.

Published in: Economy & Finance, Business
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  • Non-profit industry background: Size: There are more than 700,000 not-for-profit organisations in Australia. Giving: The Giving Australia report published in October 2005 estimates the giving of money, goods and services to nonprofit organisations by individuals and businesses to total $11 billion per year, which excludes giving in response to the Asian tsunami crisis in late 2004/early 2005). In Australia, individual giving levels have increased by 14.4% from 1979 to 2006 Individuals and corporations’ willingness to continue to give to worthy, compelling causes has been evidenced by Victoria’s current bushfire crisis which has already generated in excess of $100m. Income: The average Australian not‐for‐profit organisations derives approximately 80% of its total income from government funding, income from services, fundraising and sales of goods. 34% of funding comes from federal, state and local government while only 9% from donations, sponsorships and fundraising, 29% is income from services.
  • PayPal’s global footprint is an open door to international markets Asia Latin America PayPal localized PayPal available + withdrawal to local bank account or via check PayPal send-only Multiple Currencies Buy and sell globally with PayPal's Multiple Currencies feature. Use your current PayPal account to make or accept payments in: Canadian Dollars , Euros ,Pounds Sterling ,U.S. Dollars ,Yen ,Australian Dollars , New Zealand Dollars ,Swiss Francs ,Hong Kong Dollars , Singapore Dollars ,Swedish Kronor , Danish Kroner ,Polish Zloty ,Norwegian Kroner , Hungarian Forint , Czech Koruna , Israeli Shekels , Mexican Pesos
  • PayPal is a solution for nonprofits of all sizes, whether local or global. Kiva supports mircolending to entrepreneurs in developing countries and has raised $70 million in 3 years with PP, with donations from 40 countries GlobalGiving is a marketplace for giving to projects around the world. They accept PayPal in both US and UK sites. Oxfam UK accepts PayPal Wikimedia Foundation supports Wikipedia, get 300 million unique visitors each month
  • According to MarketLive Performance Index 2009, eCommerce merchants’: Overall cart abandonment rate is 60.91% Overall checkout abandonment rate is 50.28%
  • See case study:
  • The Koala Hospital in Port Macquarie is the world's first hospital dedicated solely to the care and preservation of koalas, and features a treatment room, intensive care units, and recovery yards. As many as 250 sick and injured koalas get treated at the hospital every year before being released back into the wild, relying on the support of hundreds of local and international volunteers. At the heart of the hospital’s fundraising efforts is the Adopt A Wild Koala Program. People from all over the world donate between $40 to $50 per annum toward the programme to help nurse a Koala back to full health and learn about its progress through-out the year. In turn, the funds are used to keep the hospital operating at a cost of at least $140,000 per year. Since 2005, the hospital has been offering PayPal as the preferred method of payment for the Adopt A Wild Koala Program as well as for making one-off donations via its web homepage. As thousands of people from all over the world support the hospital’s fundraising efforts every year, they need a secure and convenient way to donate money online. “ PayPal is a trusted global brand that gives our supporters a simple way to make donations online, regardless of where they live,” said Bob Sharpham, President, Koala Preservation Society of NSW Inc. “We may be a local organisation, but we have an international base of supporters and need to make it as easy and secure as possible for them to donate money to our cause. Even though we still offer mail order, cheque and cash payments, we receive the majority of funds online via PayPal because it is convenient and easy to use.” In the last year alone, the Koala Hospital raised more than AU$100,000 using PayPal’s secure online payment system.
  • Artez Interactive - PayPal & Charities: a Partnership for Good

    1. 1. <ul><li>January 21, 2010 </li></ul><ul><li>Introducing PayPal </li></ul><ul><li>the faster safer way to pay and get paid online…….. </li></ul>
    2. 2. Agenda Confidential and Proprietary <ul><ul><ul><li>State of Online Giving </li></ul></ul></ul><ul><ul><ul><li>PayPal and Secure Donations </li></ul></ul></ul><ul><ul><ul><li>PayPal in the Non-Profit Sector </li></ul></ul></ul><ul><ul><ul><li>Success Stories </li></ul></ul></ul>
    3. 3. Online Fundraising on the Rise <ul><li>Online Growth Statistics </li></ul><ul><ul><li>Online Donations Outpacing Offline Donations by 7x </li></ul></ul><ul><ul><ul><li>$20B globally in 2007 1 </li></ul></ul></ul><ul><ul><ul><li>Charities reported 20% increased web traffic in 2008 2 </li></ul></ul></ul><ul><ul><ul><li>Social Networking is growing 5x faster than internet use and 7x faster than e-commerce 3 </li></ul></ul></ul><ul><ul><li>Crises fueled shift to online giving </li></ul></ul><ul><ul><ul><li>1/3 of donations from South Asian tsunami online 4 </li></ul></ul></ul><ul><ul><ul><li>½ donations from Hurricane Katrina online </li></ul></ul></ul><ul><li>Why Online Fundraising is a Critical Component of Your Campaign </li></ul><ul><ul><li>Average Gifts are Larger 5 </li></ul></ul><ul><ul><li>Donor Acquisition Costs are Lower </li></ul></ul><ul><ul><ul><li>Costs 10 times more to acquire offline than online 5 </li></ul></ul></ul><ul><ul><ul><ul><li>Rising cost of postage </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Production cost </li></ul></ul></ul></ul><ul><ul><ul><li>63% charities report worse response rates to direct mail than previous year 6 </li></ul></ul></ul><ul><ul><ul><li>41% charities report smaller gifts, fewer donors with direct mail 6 </li></ul></ul></ul><ul><ul><li>Online Donors are Younger and More Affluent 7 </li></ul></ul><ul><ul><ul><li>Nearly 3X higher lifetime value than donors acquired by mail </li></ul></ul></ul>1) Ted Hart, , ePhilanthropy Foundation 2) Convio Online Marketing Nonprofit Benchmark Index Study 3) eMarketer 4) Network for Good 2006 5) 2007 Kintera survey of 1100 nonprofits 6) DMA Nonprofit Federation, Oct 2008 Nonprofit Economic Survey 7) Network for Good 2006 & Target Analytics survey 1350 nonprofits, 2009
    4. 4. PayPal has Gone Global <ul><li>2008 payment volume: 9% global e-commerce and 15% US e-commerce 1 </li></ul><ul><li>78 million active accounts worldwide </li></ul><ul><li>$3B stored value that is spent and donated every 2 weeks </li></ul><ul><li>190 countries and territories </li></ul><ul><ul><li>PayPal reaches almost the same number of regions as Visa and MasterCard </li></ul></ul><ul><li>25 fully tradable currencies </li></ul><ul><ul><li>Including all main currencies: USD, CAD, EUR, GBP, JPY, AUD </li></ul></ul>1. Based on Forrester estimates of US e-commerce with the addition of eBay Inc. internal metrics totaling $256B <ul><li>PayPal in Canada: </li></ul><ul><li>3rd largest market for PayPal (behind the US and UK) </li></ul><ul><li>More than 8 million Canadians have a PayPal account. (2 out of 3 online shoppers) </li></ul><ul><li>Canadians purchase more than $2 billion online annually through PayPal </li></ul><ul><li>PayPal volume in Canada growing more than 2X the rate of ecommerce sales </li></ul>
    5. 5. Nonprofits of All Shapes and Sizes Accept PayPal 100,000+ nonprofits raise $850M+ with PayPal annually
    6. 6. In Canada, PayPal growing 4x rate of eCommerce . . Source: emarketer e-commerce in Canada report Dec. 2008, PayPal CA . . . over 60% of online shoppers use PayPal YoY Growth 11.5% YoY Growth 48.4%
    7. 7. Canadians wary of sharing financial details online . . . . . with 56% “very” or “extremely” concerned
    8. 8. Streamlined & Secure Donations <ul><li>One payment solution accepts multiple forms of payment </li></ul><ul><ul><li>Less staff to handle payments. Donation records and downloadable reports available online </li></ul></ul><ul><ul><li>Convenient for donor </li></ul></ul><ul><li>Secure </li></ul><ul><ul><li>Charity never obtains donor’s bank or credit card details. Eliminates PCI compliance issue </li></ul></ul><ul><ul><li>Donor feels protected </li></ul></ul>Consumer picks Funding source Funds go to Charity PayPal sends the money- but never shares consumer’s financial information
    9. 9. PayPal’s Impact on Checkout & Merchant Sales: 29.7% increase in Conversion Standard Checkout 60.2% conversion 78.1% conversion Study conducted in Q1 2009 using comScore’s online consumer panel on 14 participating PayPal online retailers, which make up approximately 15% of total non-travel ecommerce dollar share Increase in Conversion % of Buyers Increase in Sales Dollars Total PayPal Checkout 29.7% 7.4% 2.2%
    10. 10. Enabling PayPal in the Artez System <ul><ul><li>Check-box to enable in administration settings </li></ul></ul><ul><ul><li>Can be configured per event, campaign, or donation form </li></ul></ul><ul><ul><li>Uses the account ID & password provided by PayPal </li></ul></ul>
    11. 11. Donor experience on a donation page <ul><ul><li>Donor chooses ‘Pay using Paypal’ or regular credit card options (Visa, MC, Amex, etc.) </li></ul></ul><ul><ul><li>Option can be added to your existing credit card payment gateway. </li></ul></ul>
    12. 12. Donor experience on a donation page <ul><ul><li>When selecting ‘Pay using Paypal’, donors are directed to their familiar PayPal login screen. </li></ul></ul><ul><ul><li>With a successful transaction, donors receive regular “thank you” & “tax receipts” emails from Artez. </li></ul></ul><ul><ul><li>Event reports contain full donor details, name, amount, addressing, payment type. </li></ul></ul>
    13. 13. Case Study: Kiva <ul><ul><li>Kiva supports micro-lending to entrepreneurs in developing countries </li></ul></ul><ul><ul><li>In last 3 years, it raised $70 million online using PayPal, receiving donations from 40 countries. 100% of public micro-loans are processed with PayPal. </li></ul></ul><ul><ul><li>“ PayPal gives us the ability to do something quite </li></ul></ul><ul><ul><li>remarkable – combine millions of small transactions </li></ul></ul><ul><ul><li>processed through the PayPal system to fund millions </li></ul></ul><ul><ul><li>of dollars worth of small business loans to the working </li></ul></ul><ul><ul><li>poor in the developing world.&quot; </li></ul></ul><ul><ul><li>Fiona Ramsey, Kiva’s Public Relations Director </li></ul></ul>Confidential and Proprietary
    14. 14. Case Study: Child’s Play <ul><ul><li>Child’s Play supports 60 hospitals worldwide </li></ul></ul><ul><ul><li>All online giving comes through PayPal and eBay Giving Works. 30% public donations are from PayPal. </li></ul></ul><ul><ul><li>“ PayPal is a great partner. It’s easy to implement, it’s easy to check our donations and it attracts new donors for us. Our overall donations have definitely increased since we chose PayPal. </li></ul></ul><ul><ul><li>Kristin Lindsay, Coordinator, Child’s Play </li></ul></ul>Confidential and Proprietary
    15. 15. “ PayPal has played an important part in helping to raise thousands of dollars for the Whaleman Foundation, an effort I greatly appreciate because saving the whales and our world’s marine life means so much to me personally.” – Hayden Panettiere Stephen Colbert offered his stockings and sweater as sweepstakes prizes to anyone donating to Feeding America widget “ The MySpace widget is a great way for people to do a little thing that helps a lot. Our supporters use their friend’s list to spread the word.” – Best Friends Animal Society Charities Reach New Donors on Social Networks
    16. 16. <ul><li>Adding PayPal is simple: </li></ul><ul><ul><li>Reach out to your Artez representative: [email_address] </li></ul></ul><ul><ul><li>PayPal will assign a sales representative to work with you on: </li></ul></ul><ul><ul><ul><li>Setting up a PayPal Business Account </li></ul></ul></ul><ul><ul><ul><li>Contract </li></ul></ul></ul><ul><ul><ul><li>Pricing (1.90% + $0.30 – 2.9% + $0.30, depending on volume) </li></ul></ul></ul>Getting Started… Start Accepting Donations Through PayPal Immediately!!
    17. 17. <ul><ul><li>Check your email and fill out our feedback survey! </li></ul></ul><ul><ul><li>Check out our library of recorded webinars! http:// </li></ul></ul><ul><ul><li>Includes topics like: - mobile giving - social media - fundraising trends </li></ul></ul>Thank you for joining us!
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