Mobilize Your Email<br />Ian Hembery<br />Vice President<br />Deborah Hall<br />Vice President - Mobile<br />
Mobile Email:THE PROBLEMS<br />
Currently 0.8 percent of email newsletters<br />are optimized for mobile, yet 20 to 30 percent of folks are checking their...
What mobile devices . . . exactly?<br />
Increased number of people are accessing content on mobile devices<br />Updating social networks<br />Checking their email...
The Bad and the Ugly<br />
If your emails can’t be read on mobile, you won’t get a second chance.<br />The bottom line<br />
Emails opened on mobile are likely tracked as open in your stats program…but are they really “opened” if they can’t be rea...
Mobile Email:THE SOLUTIONS<br />
Content<br />and<br />Deliverability<br />Two Issues to Address<br />
Why CONTENT Matters<br />Monitor size, environment  and mobile mindset impact how these two people read your email.<br />
Shorter is better<br />Include contextual links like:<br />Click to call us<br />Send us an email<br />Store location/addr...
Option: Send Text Only Emails<br />PROS<br />CONS<br />Readable on mobile<br />Better than doing nothing<br />No device an...
The Good<br />
Salvation Army<br />Objectives<br />Deliver content in user friendly format<br />Opportunity to complete donation while vi...
Salvation Army Mobile Newsletter<br />
Mobilizing your email<br />
Mobilizing your email<br />
Mobilizing your email<br />
Mobilizing your email<br />
Mobilizing your email<br />
Mobilizing your email<br />
Mobilizing your email<br />
It’s Time toMOBILIZE YOUR EMAIL<br />
www.artez.com/<br />MobileCommunicator<br />
info@artez.com<br />1.877.815.8777<br />
Questions?<br />
Thank you!<br />
Upcoming SlideShare
Loading in...5
×

Artez Interactive - Artez Mobile Communicator

333

Published on

Artez is excited to introduce our mobile campaign tool suite, the Artez Mobile Communicator.

The Artez Mobile Communicator is a unique solution that generates real desktop-looking emails delivered to any smartphone. It allows non-profits to bridge the gap between dynamic content and effective mobile delivery.

In this free and quick webinar Deborah Hall & Ian Hembery will show you how easy it is to get up and running with Artez Mobile Communicator, discuss the results the first customers are seeing and of course answer all of your questions about this one a kind offering!

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
333
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Deb: Examples of this – are decision to build a BlackBerry or Android or iPhone application? How do you know if your audience is using all of these platforms? If they are, which platform is the most important to build for?
  • Deb
  • Kim
  • Kim
  • Deb
  • Deb
  • Deb
  • Artez Interactive - Artez Mobile Communicator

    1. 1. Mobilize Your Email<br />Ian Hembery<br />Vice President<br />Deborah Hall<br />Vice President - Mobile<br />
    2. 2. Mobile Email:THE PROBLEMS<br />
    3. 3. Currently 0.8 percent of email newsletters<br />are optimized for mobile, yet 20 to 30 percent of folks are checking their email on mobile devices.<br />Is that your email?<br />
    4. 4. What mobile devices . . . exactly?<br />
    5. 5. Increased number of people are accessing content on mobile devices<br />Updating social networks<br />Checking their email, stocks, sports scores, weather <br />If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for?<br />Analytics can help you determine the platform and therefore create strategies that are appropriate for your audience<br />Why you want to know device<br />
    6. 6. The Bad and the Ugly<br />
    7. 7. If your emails can’t be read on mobile, you won’t get a second chance.<br />The bottom line<br />
    8. 8. Emails opened on mobile are likely tracked as open in your stats program…but are they really “opened” if they can’t be read?<br />What’s your TRUE Open Rate?<br />
    9. 9. Mobile Email:THE SOLUTIONS<br />
    10. 10. Content<br />and<br />Deliverability<br />Two Issues to Address<br />
    11. 11. Why CONTENT Matters<br />Monitor size, environment and mobile mindset impact how these two people read your email.<br />
    12. 12. Shorter is better<br />Include contextual links like:<br />Click to call us<br />Send us an email<br />Store location/address<br />Teaser for longer format content<br />Link to mobile friendly pages<br />Content Tips for Mobile<br />
    13. 13. Option: Send Text Only Emails<br />PROS<br />CONS<br />Readable on mobile<br />Better than doing nothing<br />No device analysis<br />Doesn’t maximize your desktop readers’ experience<br />
    14. 14. The Good<br />
    15. 15. Salvation Army<br />Objectives<br />Deliver content in user friendly format<br />Opportunity to complete donation while viewing the email<br />Measure device platforms for mobile strategy<br />Results<br />51 % iPhone & 50 Blackberry<br />55.3 percent of consumers clicking directly to the donation form <br />Artez Mobile Communicator – Early Results<br />
    16. 16. Salvation Army Mobile Newsletter<br />
    17. 17.
    18. 18. Mobilizing your email<br />
    19. 19. Mobilizing your email<br />
    20. 20. Mobilizing your email<br />
    21. 21. Mobilizing your email<br />
    22. 22. Mobilizing your email<br />
    23. 23. Mobilizing your email<br />
    24. 24. Mobilizing your email<br />
    25. 25. It’s Time toMOBILIZE YOUR EMAIL<br />
    26. 26. www.artez.com/<br />MobileCommunicator<br />
    27. 27. info@artez.com<br />1.877.815.8777<br />
    28. 28. Questions?<br />
    29. 29. Thank you!<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×