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Arte Papel English Presentation

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  • 1. Art Communicating ArtArtistic Limited Edition Serigraph www.artepapel.com.gt 1
  • 2. ARTE PAPEL, LIMITED ART EDITIONSFounded in 1983, Arte Papel, has been an enterprise that integrates in a unique project theinterests and capabilities of each and every member of the Avila Espejo´s family. This uniqueproject is “The communication of art”.As experts in the art of screen-printing, it is our objective to level up the technique to the extentof an artistic discipline to which sensitivity and creativity are not strangers. Therefore, ArtePapel soon offers the production of original screen-printings that are mere virtuousinterpretations of their original work of art, and which gather and communicate the most subtleeffects of expression, a fact that has made artists feel captivated by the possibilities of artdissemination that Arte Papel offers through its work.Arte Papel has awarded trophies to quality like, “IX Mini-Print Internacional de Cadaqués” inBarcelona, España and “The 4th International Biennale Print Exhibit 1989 ROC” in Taipei,Taiwan.The transcendence of these limited editions comes from the names of the artists, the artisticquality of Arte Papel, and the Institutions that are trying to find an answer to the economicconcerns that art involves in terms of its dissemination and accessibility for a broader public.CHARACTERISTICS OF THE GRAPHIC WORK OF ARTE PAPEL a- The meticulous production process is based on an interpretation that is guided by artistic criteria resulting in forms, colors and textures that the author artist accompanies together with the master printers of Arte Papel. b- The high quality comes visible in the neat resolution of shapes, the richness of color and the wide variety of texture and special effects. c- The paper we use is one hundred percent cotton, free from acids, neutral PH; and the best tints which together offer a hundred-year warranty of quality under normal conditions of framing and care. d- All samples of limited and exclusive editions are enhanced by the manuscript signing and numbering from its author artist, the Certificate of Authenticity which validates the characteristics of the edition, and Arte Papel’s seal that attest the origin of each sample. BENEFITS OF ARTE PAPEL’s SCREEN-PRINTED WORK For the artist it is a mean of an essentially artistic dissemination, by which he or she might reach a broader public. Public gets a collectable work of art, of a limited and exclusive edition, that is numbered, certified and signed by the artist at an affordable price. For museums, galleries, enterprises and institutions it is an artistic mean that enables national and international art dissemination, with a shared-benefit among their clients, artists that are promoted, and the image of their organizations. 2
  • 3. THE LIMITED EDITIONS Alfredo Gálvez Suárez Guatemala † Arcangelo Ianelli Brazil Arnoldo Ramírez Amaya Guatemala Arturo Monroy Guatemala Auguste Renoir France, MASP Collection - Brazil Bernardo Crespín El Salvador César Barrios Guatemala Carlos Cañas El Salvador Carlos Mérida Guatemala † César Menéndez El Salvador Efraín Recinos Guatemala Elmar René Rojas Guatemala Edín Morales Guatemala Erwin Guillermo Guatemala Fernando Llort El Salvador Florencio Aguilera Spain Héctor Molné EUA, Miami, FL Humberto Garavito Guatemala† José Roberto Aguilar Brazil José Zaragoza Brazil Juan José Balzi Brazil Juan José Rodríguez Guatemala Magda Eunice Sánchez Guatemala Manuel González Bolaños Guatemala Marco Augusto Quiroa Guatemala María Teresa Escalante El Salvador Mauricio Linares El Salvador Mauricio Mejía El Salvador Mayra Barraza El Salvador Moisés Barrios Guatemala Nestor Bastarrechea Spain Paul Gauguin France, MASP Collection - Brazil Pedro Portillo El Salvador Rafael Fernández Costa Rica Ramón Avila Guatemala Raúl Elas Reyes El Salvador Richard Lounsbury Birmingham, Alabama, USA Roberto Galicia El Salvador Roberto González Goyri Guatemala Roberto Huezo El Salvador Rolando Pisquiy Guatemala Salvador Choussy El Salvador Tete Marella Dominica Republic Tomoshige Kusuno Brazil Grupo Marbensa Guatemala Banco de Guatemala Guatemala Comunica Leo Burnett Guatemala Crédito Hipotecario Nacional Guatemala Bancasa El Salvador Atento, S.A. Guatemala Arista, S.A. Guatemala Copreca, S.A. Guatemala 3
  • 4. Roberto Aguilar, Brazil Serigraph, 42 colors, 40 x 40 inches.Coventry Rag 100% Cotton Paper, 320 grs. 50 piece Limited Edition. Tete Marella, Dominican Republic Serigraph, 38 colors, 26 x 40 inches.Coventry Rag 100% Cotton Paper, 250 grs. 100 piece Limited Edition. 4
  • 5. Arcangelo Ianelli, Brazil Arcangelo Ianelli, Brazil Serigraph, 35 colors, 26 x 40 inches. Serigraph, 37 colors, 26 x 40 inches. Coventry Rag 100% Cotton Paper, 250 grs. Coventry Rag 100% Cotton Paper, 250 grs. 100 piece Limited Edition. 100 piece Limited Edition. José Zaragoza, Brazil José Zaragoza, Brazil Serigraph, 28 colors, 26 x 40 inches. Serigraph, 35 colors, 26 x 40 inches.Coventry Rag 100% Cotton Paper, 250 grs. Coventry Rag 100% Cotton Paper, 250 grs. 100 piece Limited Edition. 100 piece Limited Edition. 5
  • 6. Tomoshige Kusuno, Brazil Serigraph, 35 colors, 26 x 40 inches.Coventry Rag 100%, Cotton Paper, 250 grs. 100 piece Limited Edition. Tomoshige Kusumo, Brazil Serigraph, 35 colors, 26 x 40 inches.Coventry Rag 100%, Cotton Paper, 250 grs. 100 piece Limited Edition. 6
  • 7. Rafael Fernández, Costa Rica Florencio Aguilera, Spain Serigraph, 45 colors, 20 x 25 inches. Serigraph, 47 colors,13 x 20 inches.Coventry Rag 100% Cotton Paper, 250 grs. Coventry Rag 100% Cotton Paper, 250 grs. 100 piece Limited Edition. 98 piece Limited Edition. Magda Eunice Sánchez, Guatemala Erwin Guillermo, Guatemala Serigraph, 7 colors, 13 x 20 inches. Serigraph, 37 colors, 13 x 20 inches.Coventry Rag 100% Cotton Paper, 250 grs. Imported Linun, 200 grs. 30 piece Limited Edition. 50 piece Limited Edition. Alfredo Gálvez Suárez†, Guatemala Roberto González Goyri, Guatemala Serigraph, 47 colors, 24 x 26 inches. Serigraph, 43 colors, 13 x 20 inches. Coventry Rag 100% Cotton Paper, 250 grs. Coventry Rag 100% Cotton Paper, 250 grs. 112 piece Limited Edition. 100 piece Limited Edition. 7
  • 8. Paul Gauguin†, MASP Collection, Brazil Serigraph, 42 colors, 20 x 26 inchesCoventry Rag 100% Cotton Paper 250 grs. 100 piece Limited Edition. Auguste Renoir, MASP Collection, Brazil Serigraph, 47 colors, 20 x 26 inches. Coventry Rag 100% Cotton Paper, 250 grs. 100 piece Limited Edition. 8
  • 9. Humberto Garavito†, Guatemala Carlos Mérida†, Guatemala Serigraph, 53 colors, 38 x 39 inches. Serigraph, 43 colors, 20 x 26 inches.Coventry Rag 100% Cotton Paper, 250 grs.. Coventry Rag 100% Cotton Paper 250 grs. 112 piece Limited Edition. 100 piece Limited Edition. Carlos Mérida†, Guatemala Moisés Barrios, Guatemala Serigraph, 47 colors, 20 x 26 inches. Serigraph, 43 colors, 20 x 21 inches.Coventry Rag 100% Cotton Paper, 250 grs.. Coventry Rag 100% Cotton Paper 250 grs. 100 piece Limited Edition. 100 piece Limited Edition 9
  • 10. Arturo Monroy, Guatemala Marco Augusto Quiroa, Guatemala Serigraph, 43 colors, 26 x 40 inches. Serigraph, 38 colors, 20 x 26 inches. Coventry Rag 100% Cotton Paper 250 grs. Coventry Rag 100% Cotton Paper 250 grs. 55 piece Limited Edition. 100 piece Limited Edition. Elmar René Rojas, Guatemala Ramón Avila, Guatemala Serigraph, 48 colors, 26 x 40 inches. Serigraph, 12 colors, 23 x 35 inches.Coventry Rag 100% Cotton Paper 250 grs. Imported Linen, 200 grs. 100 piece Limited Edition. 50 piece Limited Edition. 10
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  • 13. PRESS RELEASEThe Art of Communicating ArtArte Papel, S.A.’s Limited Editions Have Universal AppealRamón Avila is a painter and a Graphic artist. Originally from Spain, he emigrated to Brazil in 1957, worked as anart director for the J.W. Thompson advertising agency for seven years, and from there, became an activeparticipant in the art world of Central America, Miami and Spain. He finally settled in Guatemala with his ownadvertising agency.Ramón Avila was an artist with a dream: to make fine art more accessible to people. In 1980, he established ArtePapel, S.A., staking his future on the belief that screen-printing could offer him the liberty of discovering a way tosuccessfully interpret and transfer the graphic and visual effects of original paintings onto paper.Ramón encouraged his family — wife, Marisa, his daughter, Isabel, who is a graphic designer, and his three sons,Ricardo, Eduardo and Fernando (now deceased) — to join him in his venture.Ramón’s first steps were to fly to Chicago for an intensive three-day screen printing seminar led by Michael Greenand his sister, Merrill, of Advance International. The Greens taught him everything they knew about inks, meshpreparation, emulsions and equipment.“They were very helpful to my father,” says Ricardo Avila, now general manager of Arte Papel, S.A. “The Greenswent out of their way to take him to artistic workshops that used screen printing for limited editions.”Ramón returned to Guatemala with the equipment and supplies he needed and set about working with his hands:making color separations, pull printing and adjusting colors. Contemporary artist Roberto González Goyri, aGuatemalan with international recognition, was the first one to entrust Ramón with his work.Ramón hand pull printed 30 limited edition prints, using Buckeye Ltd. 320 grams, 100% Rag Cotton, acid free andpH neutral, with a final size of 20 x 26 inches. The work took three months and the hand color separation of 42inks. The result was a success: one happy artist and 30 happy art patrons.This experience led the Avilas to look for new graphic solutions that would save time without sacrificing quality.Ricardo studied darkroom camera techniques and experimented with types of films and developers, filters,aperture lens, exposure times — all with one premise in mind.“My father taught us that ‘color is form,’” explains Ricardo. “I observed his way of painting, from light to dark. Thechallenge is to interpret and preserve just the right texture and subtleties of the original.”Because each artist is unique, the process of interpretation that the Avilas have developed over years does notapply to every work.“Once we have the forms in the film positives and insulated in the meshes, we apply the colors,” explains Ricardo.“By way of trial and error we progressively add them by transparency until weve reached the specified results thatthe original — and the artist — demands.”Guatemalan art critic Lionel Méndez Dávila offers a compliment: "What the people of Arte Papel, S.A. do, is topaint again the original work, but by printing media, using their knowledge and interpretative sensibility of color,form and their screen printing technique."Today, Arte Papel, S.A. has produced nearly 300 limited editions for artists in Guatemala, El Salvador, CostaRica, the Dominican Republic, Miami, Brazil and Spain. They have won three Awards of Merit in SGIA’s GoldenImage Awards Competition, and have entered competitions from Barcelona to Taipei. 13
  • 14. “One of our biggest challenges was the limited editions of Renoir and Gauguin for the Museu de Arte de SãoPaulo, Brazil,” says Ricardo of South America’s most important museum, with assets of 4,000 works.“We flew to São Paulo to see the originals and meet with museum directors,” he adds. “With their approval, theyprovided two 8 x 10-inch color transparencies for visual reference.”They agreed with museum authorities to preserve the effect of time on both of paintings — Auguste Renoir’s “Girlwith Wheat” and Paul Gauguin’s “Poor Fisherman” — yet recover the light and freshness of the colors.Artistic interpretation took 30 working days and 45 colors for the Renoir and 38 for the Gauguin. They made printswith solvent-based inks and halftone base, air dried, on Coventry 100% Rag Cotton Paper, acid free and pHneutral of 250 grams in a Lawson Genie IV semiautomatic flatbed screenprinting press. The result: one hundredtop quality limited edition prints of each original work.“Each artist has a different way of manipulating color, light, forms and textures,” Ricardo explains. “Our job is tointerpret a work so that people see the original … When the Boston Symphony Orchestra interprets Beethoven’sFifth, the majority of people hear Beethovens music — not the BSO playing it. They have cultivated the sensibilityto interpret the music so that the audience moves beyond the medium. That is how we project our work.”Cindy CrossPubpartnersSgia Tabloid August, 1998 Awards of Merit SGIA’s Golden Image Awards Competition 1986 1987 1987 www.artepapel.com.gt 14