12TH SEPTEMBER 2013
THE BEST OF PERFORMING ARTS
POP ROCK – CLASSICAL MUSIC – JAZZ - DANCE
ON ARTELIVEWEB.COM, YOU CAN STREAM A FINE SELECTION OF FREE-TO-WATCH LIVE AND RECORDED SHOWS AVAILABLE FOR SEVERAL
MONTHS....
AYO – SOUL NIGHT 2013
A UNIQUE OFFERING OF
PERFORMING ARTS PROGRAMMES
EDITORIAL POLICY & KEY FIGURES
Copyright:VeroniqueFel
4
A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES
GOING BEYOND
THE LIMITATIONS OF
TV BROADCASTS
WITH ADDITIONNAL
RICH MEDI...
5
KEY FIGURES AND AUDIENCE
Source : XITI – (*) Web + mobiles H1 2013 (**) %Growth vs H1 2012 (***) Monthly audience Web+mo...
COSI FAN TUTTE – MICHAEL HANEKE (TEATRO REAL, MADRID)
MUSIC & DANCE LIVE SHOWS
IN THE SPOTLIGHT
EDITORIAL POLICY
Copyright...
7
MUSIC & DANCE LIVE SHOWS IN THE SPOTLIGHT
(*) Based on the number of programmes by genre broadcasted on H1 2013
TYPES OF...
8
A LARGE VARIETY OF GENRES… FOR EVERYONE
PROGRAMMES BY GENRE*
(SUPPLY)
DANCE
WORLD
JAZZ
BLUES
CLASSICAL
MUSIC & OPERA
POP...
9
FROM SPECIAL EVENTS… TO AUDIENCE SUCCESSES
Exemples of events broadcasted in 2012 and 2013 on Arte Live Web - Source : X...
10
A RICH COVERAGE OF EUROPEAN FESTIVALS
~60FESTIVALS
IN EUROPE
EACH YEAR*
(*) 62 festivals in 2012 ; 51 festivals between...
6REGULAR
11
SOME REGULAR ANCHORS IN THE PROGRAMMING CONTENT
FORMATS
WITH A LARGE VARIETY
OF GENRES COVERED
SOIREES DE POCH...
12
SPECIAL EVENTS’ WEBSITES AND WEBDOCUMENTARIES
~5SPECIAL EVENTS
EACH YEAR
TO ENHANCE THE EXPERIENCE
WITH A SPECIFIC
COMP...
AVAILABLE SEVERAL MONTHS
ANYWHERE, AT ANYTIME
RIGHTS & BROADCASTING POLICY
SICK OF IT ALL - HELLFEST 2013
Copyright:Julien...
14
ARTE LIVE WEB, MUCH MORE THAN CATCH-UP TV
PUTTING EVENTS
IN CONTEXT
(TEXTS, VIDEOS, PHOTOS, AUDIO
PLAYLISTS, WEBDOCUMEN...
15
MULTI-DEVICES… TO BE AVAILABLE ANYWHERE, AT ANYTIME
AUDIENCE PER DEVICE***
SMART-
PHONE &
TABLET
WEB
(*) IOS et Android...
16
A WORLDWIDE FREE VOD SERVICE
AUDIENCE PER COUNTRY*
GERMANY
FRANCE
(*) Source : XITI - Pageviews H1 2013
REST OF
WORLD
R...
17
SOCIAL MEDIA AT HEART OF ARTE LIVE WEB’S STRATEGY
FACEBOOK AND TWITTER:
TO FOLLOW ARTE LIVE WEB’S PROGRAMMING
44,400 FA...
GUILLAUME KORDONIAN
HEAD OF ARTELIVEWEB - g-kordonian@artefrance.fr
LAURENT DANIEL
PRODUCTION - l-daniel@artefrance.fr
JOS...
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Arte live web presentation 2013 09 (ENG)

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ARTE is launching into the whirlpool of summer festivals via premium partnerships. The channel’s aim is to cater for all tastes and air on all media (computer, tablets, smartphones…) a wide variety of music and dance shows.

On Arteliveweb.com, ARTE’s digital platform dedicated to music and performing arts, you can stream a fine selection of free-to-watch live and recorded shows available for several months on all media.

Enjoy over 600 events and 300 live broadcasts per year!

Published in: Entertainment & Humor
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Arte live web presentation 2013 09 (ENG)

  1. 1. 12TH SEPTEMBER 2013 THE BEST OF PERFORMING ARTS POP ROCK – CLASSICAL MUSIC – JAZZ - DANCE
  2. 2. ON ARTELIVEWEB.COM, YOU CAN STREAM A FINE SELECTION OF FREE-TO-WATCH LIVE AND RECORDED SHOWS AVAILABLE FOR SEVERAL MONTHS. ENJOY OVER 600 EVENTS AND 300 LIVE BROADCASTS PER YEAR, WITH A WIDE VARIETY OF MUSIC AND DANCE SHOWS! ARTELIVEWEB.COM IS ARTE’S DIGITAL PLATFORM DEDICATED TO MUSIC AND PERFORMING ARTS 2
  3. 3. AYO – SOUL NIGHT 2013 A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES EDITORIAL POLICY & KEY FIGURES Copyright:VeroniqueFel
  4. 4. 4 A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES GOING BEYOND THE LIMITATIONS OF TV BROADCASTS WITH ADDITIONNAL RICH MEDIA CONTENT ADDING DEPTH TO ON-AIR PROGRAMMES WITH AN ANYWHERE AND AT ANYTIME AVAILABILITY CREATING NEW BROADCASTING OPPORTUNITIES FOR POPULAR PROGRAMMES AS WELL AS NICHE CONTENT 602 347 62 EUROPEAN FESTIVALS COVERED LIVE BROADCASTED SHOWS FREE VOD PROGRAMMES 2012 AMBITION
  5. 5. 5 KEY FIGURES AND AUDIENCE Source : XITI – (*) Web + mobiles H1 2013 (**) %Growth vs H1 2012 (***) Monthly audience Web+mobile between June and August 2013 +47% 379,000 VIDEOVIEWS 491,000 VISITES +31% +11% 1,44 M PAGEVIEWS MONTHLY AUDIENCE* %GROWTH** DAILY AUDIENCE* 52% BETWEEN 17H-24H AVERAGE VIEWING’S DURATION* 8MIN07 PAGEVIEWS1,92 M VIDEOVIEWS518,000 SUMMER 2013*** VISITES622,000 (JUNE-AUGUST 2013) H1 2013
  6. 6. COSI FAN TUTTE – MICHAEL HANEKE (TEATRO REAL, MADRID) MUSIC & DANCE LIVE SHOWS IN THE SPOTLIGHT EDITORIAL POLICY Copyright:JavierDelReal
  7. 7. 7 MUSIC & DANCE LIVE SHOWS IN THE SPOTLIGHT (*) Based on the number of programmes by genre broadcasted on H1 2013 TYPES OF PROGRAMMES* RECURRENT FORMATS FESTIVALS EVENTS MUSIC & DANCE LONG-FORM PROGRAMMES TODAY’S PERFORMING ARTS SCENE NUMEROUS LIVE PROGRAMMES EUROPEAN EVENTS LARGE VARIETY OF GENRES CONFIRMED ARTISTS NURTURING NEW TALENT EDITORIAL POLICY (TAGS)
  8. 8. 8 A LARGE VARIETY OF GENRES… FOR EVERYONE PROGRAMMES BY GENRE* (SUPPLY) DANCE WORLD JAZZ BLUES CLASSICAL MUSIC & OPERA POP ROCK ELECTRO (*) Based on the number of programmes by genre broadcasted on H1 2013 (**) Source : XITI - Pageviews (excluding mobile) H1 2013 AUDIENCE BY GENRE** (DEMAND) A PERFECT BALANCE BETWEEN SUPPLY AND DEMAND OF LIVE EVENTS BY GENRE
  9. 9. 9 FROM SPECIAL EVENTS… TO AUDIENCE SUCCESSES Exemples of events broadcasted in 2012 and 2013 on Arte Live Web - Source : XITI – videoviews (web+mobile) until 5th September 2013 (*) Only live broadcasting (no VOD available) CAMILLE AT L’OLYMPIA 96,600 VIEWS ARCTIC MONKEYS AT L’OLYMPIA 93,000 VIEWS VANESSA PARADIS PRIVATE SHOW 79,300 VIEWS WOODKID WITH THE LYON NATIONAL ORCHESTRA 74,800 VIEWS LA TRAVIATA AT THE MONNAIE THEATRE 39,700 VIEWS CHILLY GONZALES SPECIAL EVENT – SALON DE MUSIQUE 54,500 VIEWS THE CURE AT THE VIEILLES CHARRUES 71,500 VIEWS FEIST SPECIAL EVENT – SOIREE DE POCHE 54,500 VIEWS DEPECHE MODE AT BBK BILBAO FESTIVAL 24,200 VIEWS* MARIINSKY II OPENING GALA, ST PETERSBOURG 33,700 VIEWS DON QUICHOTTE AT THE PARIS OPERA 26,800 VIEWS THE RITE OF SPRING 100YEAR OF THE CHAMPS ELYSEES THEATRE 21,800 VIEWS
  10. 10. 10 A RICH COVERAGE OF EUROPEAN FESTIVALS ~60FESTIVALS IN EUROPE EACH YEAR* (*) 62 festivals in 2012 ; 51 festivals between January and August 2013 (**) Source : Xiti – videoviews (Web+mobile) until 8th September 2013 HELLFEST 18 SHOWS (199,200 VIEWS**) PALEO FESTIVAL 13 SHOWS (83,500 VIEWS**) JAZZ A LA VILLETTE 6 SHOWS LA ROUTE DU ROCK 10 SHOWS LA FOLLE JOURNEE DE NANTES A BIMEDIA SPECIAL OPERATION (TV+WEB) JAZZ A VIENNE 5 SHOWS BIENNALE D’ART FLAMENCO & THE NIMES FLAMENCO FESTIVAL AND LE PRINTEMPS DE BOURGES, LES TRANSMUSICALES, JAZZ MIGRATIONS, FESTIVAL FLAMENCO DE NIMES, SURESNES CITES DANSE, AU FIL DES VOIX, ROCKNHEIM, SCOPITONE, SONS D'HIVER, TEMPS D'IMAGES, GARANCE REGGAE FESTIVAL, AFRICA FESTIVAL, JAZZ D'OR, VILLETTE SONIQUE, MOERS FESTIVAL, FESTIVAL DE SAINT DENIS, EUROPAVOX, RIO LOCO, MARSATAC, JAZZ SOUS LES POMMIERS, DAYS OFF, FESTIVAL D'AIX EN PROVENCE, LES SUDS À ARLES, EUROPA JAZZ FESTIVAL, LES NUITS DE FOURVIERE, FESTIVAL D'AVIGNON, JAZZ A PORQUEROLLES, SAINT-EMILION JAZZ FESTIVAL, OYA FESTIVAL, LES NUITS DU SUD, LA ROQUE- D'ANTHERON, ROCK EN SEINE, JAZZ IN MARCIAC, DIE NEUEN DEUTSCHPOETEN, ARMEL OPERA, NANCY JAZZ PULSATIONS, DOUR FESTIVAL …
  11. 11. 6REGULAR 11 SOME REGULAR ANCHORS IN THE PROGRAMMING CONTENT FORMATS WITH A LARGE VARIETY OF GENRES COVERED SOIREES DE POCHE SALONS DE MUSIQUE SCENES D’ECRAN JAZZ LIVEINTRODUCING MIXBOX & NUMEROUS REGULAR EVENTS WITH PARTNERS & INSTITUTIONS: CITE DE LA MUSIQUE-SALLE PLEYEL, PHILHARMONIQUE DE RADIO FRANCE, LA MONNAIE (BRUSSELS), ORCHESTRE DE PARIS, ORCHESTRE NATIONAL DE FRANCE, ORCHESTRE NATIONAL DU CAPITOLE DE TOULOUSE, MUSEE DU QUAI BRANLY, GAITE LYRIQUE, OPERA ROYAL DE WALLONIE …
  12. 12. 12 SPECIAL EVENTS’ WEBSITES AND WEBDOCUMENTARIES ~5SPECIAL EVENTS EACH YEAR TO ENHANCE THE EXPERIENCE WITH A SPECIFIC COMPLEMENTARY EDITORIAL OFFER AND PARTNERSHIPS VERDI’S 200TH BIRTHDAY www.arteliveweb.com/verdi A DEDICATED WEBSITE, THE WHOLE OF VERDI’S OPERAS (26), A DEEZER IN-APP ON VERDI, PARTNERSHIPS WITH UNIVERSAL MUSIC, EMI, RADIO CLASSIQUE, FNAC… HELLFEST www.arteliveweb.com/hellfest2013 A THEMATIC WEBSITE, THE WEBDOC « ROCK AND INK » DEDICATED TO TATTOOS, A SPOTIFY AUDIO PLAYLIST, A PHOTO REPORT (FLICKR), THE 2012 TV DOCUMENTARY ON HELLFEST’S PREVIOUS EDITION… GRAINES D’ETOILES www.arteliveweb.com/grainesdetoiles A WEBSITE DEDICATED TO THE 300 YEAR CELEBRATION OF THE CREATION OF THE DANCE SCHOOL OF THE OPERA DE PARIS « FROM SCHOOL TO ARTIST » 66,700 VIDEOVIEWS ON YOUTUBE* WEBDOC WITH 18 THEMES (SCHUCH PRODUCTION, 101’) (*) Source : Youtube - videoviews 10th September 2013
  13. 13. AVAILABLE SEVERAL MONTHS ANYWHERE, AT ANYTIME RIGHTS & BROADCASTING POLICY SICK OF IT ALL - HELLFEST 2013 Copyright:JulienGonzalez
  14. 14. 14 ARTE LIVE WEB, MUCH MORE THAN CATCH-UP TV PUTTING EVENTS IN CONTEXT (TEXTS, VIDEOS, PHOTOS, AUDIO PLAYLISTS, WEBDOCUMENTARIES, BONUS FEATURES…) PROGRAMMES EACH YEAR* ~600 WITH TV BROADCASTING WEB ONLY** (*) 602 programmes broadcasted in 2012 / balance between web only and TV based on H1 2013 figures (**) acquired only for an exclusive webcast on arteliveweb.com LIVE TO BE IN TUNE WITH LATEST MAJOR EVENTS 6 MONTHS OF FREE VOD (VERSUS 7 DAYS FOR CATCH-UP TV) + +
  15. 15. 15 MULTI-DEVICES… TO BE AVAILABLE ANYWHERE, AT ANYTIME AUDIENCE PER DEVICE*** SMART- PHONE & TABLET WEB (*) IOS et Android (**) Connected TV (***) Source: XITI - Pageviews H1 2013 ON ALL DEVICES WEB / SMARTPHONE* TABLET* / OTT (HBBTV)**
  16. 16. 16 A WORLDWIDE FREE VOD SERVICE AUDIENCE PER COUNTRY* GERMANY FRANCE (*) Source : XITI - Pageviews H1 2013 REST OF WORLD REST OF EUROPE OF THE CONTENT WITH WORLDWIDE RIGHTS 90% IN FRENCH & GERMAN
  17. 17. 17 SOCIAL MEDIA AT HEART OF ARTE LIVE WEB’S STRATEGY FACEBOOK AND TWITTER: TO FOLLOW ARTE LIVE WEB’S PROGRAMMING 44,400 FANS* FACEBOOK - 29,100 FOLLOWERS* TWITTER FLICKR: PHOTO REPORTS FROM THE MAIN FESTIVALS AND EVENTS COVERED (1,200 PHOTOS*) INSTAGRAM: INSTANT PHOTOS AND VIDEOS FROM ARTE LIVE WEB’S COMMUNITY (1,500 SUBSCRIBERS*) DAILYMOTION AND YOUTUBE: TEASERS AND VIDEO BONUS AS WELL AS SPECIAL EVENTS (LIVE BROADCASTING OF LONG- FORM SHOWS, WEBDOCUMENTARIES…) DEEZER: AUDIO PLAYLISTS, A DEDICATED IN-APP AND EXCLUSIVE LIVE SHOWS IN PARTNERSHIP SPOTIFY: AUDIO PLAYLISTS AS AN IMAGE OF THE EDITORIAL DIVERSITY OF ARTE LIVE WEB (*) 10th September 2013 ARTE LIVE WEB’S VIDEO PLAYER IS EMBEDDABLE FOR AN OPTIMIZED VIRALITY OF OUR PROGRAMMES
  18. 18. GUILLAUME KORDONIAN HEAD OF ARTELIVEWEB - g-kordonian@artefrance.fr LAURENT DANIEL PRODUCTION - l-daniel@artefrance.fr JOSÉ CORREIA EDITORIAL PROGRAMMING - j-correia@artefrance.fr STÉPHANIE PONCELET WEBSITE EDITING - s-poncelet@artefrance.fr CLÉMENCE FLÉCHARD PUBLIC RELATIONS - c-flechard@artefrance.fr RAPHAELLA SAADA PARTNERSHIPS - r-saada@artefrance.fr EMILIE BESSARD COMMUNITY MANAGEMENT - e-bessard@artefrance.fr WWW.ARTELIVEWEB.COM ARTS DEPARTMENT – ARTE FRANCE NIMES FLAMENCO FESTIVAL 2013 Copyright:VincentSannier
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