ARTE LIVE WEB Opera Europa annual conference - 4th April 2013, Vienna. Lecture dedicated to the broadcasting of Opera on Arte Live Web by Guillaume Kordonian (responsible of Arte Live Web, Arte France). *** ARTE is launching into the whirlpool of summer festivals via premium partnerships. The channel’s aim is to cater for all tastes and air on all media (computer, tablets, smartphones…) a wide variety of music and dance shows.On Arteliveweb.com, ARTE’s digital platform dedicated to music and performing arts, you can stream a fine selection of free-to-watch live and recorded shows available for several months on all media. Enjoy over 600 events and 300 live broadcasts per year ! En plongeant dans l’effervescence des festivals de l’été grâce à des partenariats de qualité, ARTE a pour ambition d’offrir à tous les publics le meilleur de la scène, dans toutes ses formes et sous différents formats! Arteliveweb.com, la plateforme numérique d’ARTE dédiée aux spectacles de musique et de danse, diffuse gratuitement, en direct et en différé pendant plusieurs mois, une sélection de spectacles exceptionnels. C’est plus de 600 spectacles et 300 directs par an, disponibles sur tous les supports ! Dank ausgezeichneter Partnerschaften kann ARTE aus dem reichen Angebot der Sommerfestivals schöpfen und herausragende Aufführungen und Konzerte in ihrer ganzen Vielfalt präsentieren. Die Plattform http://liveweb.arte.tv/ bietet jährlich mehr als 600 Events, davon 300 Liveübertragungen aus den Bereichen Musik, Tanz und Theater. Und das alles kostenlos live sowie über mehrere Monate abrufbar, beispielsweise via Smart TV, Tablet oder Smartphone!

1. OPERA EUROPA – 4th APRIL 2013
GUILLAUME KORDONIAN
THE BEST OF PERFORMING ARTS
POP ROCK – CLASSICAL MUSIC – JAZZ - DANCE

2. COSI FAN TUTTE - TEATRO REAL (MADRID)
WHY ARTE LIVE WEB
IN 2009 ?
OBJECTIVES & EDITORIAL POLICY

3. 3
OBJECTIVES
• GOING BEYOND THE LIMITATIONS OF TV BROADCASTS
• ADDING DEPTH TO ON-AIR PROGRAMMES
WITH NEW CONTENTS
• CREATING NEW OPPORTUNITIES
FOR PROGRAMMES WHICH DO NOT MATCH TV EDITORIAL POLICY
A STRONG IDEA SINCE 2009
FREE ONLINE BROADCASTING OF HIGH QUALITY
LIVE PERFORMING EVENTS

4. 4
A STRONG IDEA SINCE 2009
EDITORIAL POLICY
• BROADCASTING FULL PERFORMING ARTS SHOWS
• SHOWING TODAY’S PERFORMING ARTS SCENE
• NUMEROUS LIVE PROGRAMMES
• SPANNING THE WHOLE RANGE OF GENRES
• NURTURING NEW TALENT

5. WHAT IS
ARTE LIVE WEB IN 2013 ?
KEY FIGURES
NABUCCO – TEATRO DELL'OPERA DI ROMA

6. 6
A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES
FULL BROADCASTS
2012
LIVE BROADCASTS
HOURS
AVAILABLE
ON THE WEBSITE
 www.arteliveweb.com

7. 7
A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES
HELLFEST FOLLE JOURNEE DE NANTES
SOIREE DE POCHE FESTIVAL FLAMENCO (NIMES)
2012
RECURRENT
FORMATS
EUROPEAN
FESTIVALS
COVERED

8. 8
A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES
A VARIETY OF
MUSIC
STYLES
DANCE
WORLD
JAZZ
BLUES
Source : XITI - % visits
OPERA
CLASSICAL MUSIC
POP ROCK
ELECTRO

9. 9
AN EVER GROWING AUDIENCE
T1 T2 T3 T4 T1 T2 T3 T4
2011 2012
MONTHLY VISITS
Source : XITI – (*) T4 2012 versus T4 2011
2012
ANNUAL GROWTH*

10. 10
AN EVER GROWING AUDIENCE
Source : XITI – Videos viewed
SOME OF OUR MOST SUCCESSFUL PROGRAMMES – 2012/2013
ARCTIC MONKEYS
L’OLYMPIA
N°1
2012
GONZALES
SALON DE MUSIQUE
N°6
2012
LA TRAVIATA
FESTIVAL D’AIX
DON QUICHOTTE
OPERA DE PARIS
CARMEN
OPERA DE LYON
LA TRAVIATA
LA MONNAIE - BRUSSELS

11. WHY IS ARTE LIVE WEB
DIFFERENT FROM ARTE+7?
EDITORIAL & BROADCASTING STRATEGY
ZAUBERFLOETE – FESTSPIELHAUS BADEN BADEN

12. 12
ARTE LIVE WEB IS MUCH MORE THAN CATCH-UP TV…
PROGRAMMES
(music & dance)
DAYS
(CATCH-UP TV)
PROGRAMMES
MONTHS
(AVERAGE RIGHTS’ DURATION)

13. 13
ARTE LIVE WEB IS MUCH MORE THAN CATCH-UP TV…
• IN TUNE WITH LATEST MAJOR EVENTS
• PUTTING EVENTS IN CONTEXT
TEXTS, VIDEOS, PHOTOS, AUDIO, BONUS FEATURES…
• BRINGING TOGETHER MUSICAL & DANCE EVENTS
FOR MORE EXPOSURE

14. WHAT ABOUT OPERA
ON ARTE LIVE WEB ?
2013 PROGRAMMING
CLAUDE – OPERA NATIONAL DE LYON

15. 15
OPERA ON ARTE TV CHANNEL
CLOSE COLLABORATION
WITH MAJOR EUROPEAN
INSTITUTIONS
CONTEXTUALISATION
OF THE EVENTS
(REPORTS, PRESENTATION)
BETWEEN CLASSICAL
MASTERPIECES AND
MODERN OPERAS
EACH YEAR
PRIME-TIME
LIVE SPECIAL
PROGRAMMES
MAJOR
PRODUCTIONS
FROM THE BEST
EUROPEAN THEATERS
BALANCE

16. 16
OPERA ON ARTE LIVE WEB
2013
NEW OPERA
PRODUCTIONS
CATALOG PURCHASES
OF OPERAS
(VERDI’S WHOLE WORKS…)
ARMEL OPERA FESTIVAL’S CONTEST
CLASSICAL BALLETS
PURPOSE-BUILT THEMED WEBSITES
WITH AN ENHANCED EDITORIAL OFFER

17. 2013. CELEBRATION OF
VERDI’S 200TH BIRTHDAY
A CASE STUDY OF SPECIAL COVERAGE
LA TRAVIATA - THÉÂTRE DE LA MONNAIE (BRUSSELS)

18. 18
VERDI’S 200TH BIRTHDAY. AMBITION
A DEDICATED WEBSITE ON VERDI – TO BECOME A LANDMARK
OFFERING
ALL ARTE’S CONTENT
ON VERDI
DURING 2013
LAUNCH
LIVE BROADCASTING
OF LA TRAVIATA
AT THEATRE DE LA MONNAIE
(BRUSSELS)
 www.arteliveweb.com/verdi

19. 19
VERDI’S 200TH BIRTHDAY. PROGRAMMING CONTENT
THE WHOLE OF VERDI’S OPERAS
ON ARTE LIVE WEB
MANY PROGRAMS
FOR BI-MEDIA BROADCASTING
(TV–WEB)
• GALA VERDI BADEN BADEN (12/2012)
• TRAVIATA AIX (03/ 2013)
• RIGOLETTO AIX (07/2013)
• DON CARLO SALZBOURG (08/2013)
• NABUCCO ROME (10/2013)
• REQUIEM SCALA (11/2013)
• IL TROVATORE BERLIN (11/2013)
• TRAVIATA SCALA (12/2013)
• PASSION VERDI
• SAGA OPÉRA
• MAESTRO SPÉCIAL
AN ENHANCED EDITORIAL OFFER
WITH ARTICLES, PHOTOS, AUDIO PLAYLISTS …
FALSTAFF - TEATRO REGIO DI PARMA
DON CARLO - TEATRO COMUNALE DI MODENA
ATTILA - TEATRO REGIO DI PARMA

20. 20
VERDI’S 200TH BIRTHDAY. PARTNERSHIP & COMMUNICATION
• AUDIO PLAYLISTS, WEB-RADIOS,
IN-APP WITH DEEZER
• CD BOX SETS: RADIO CLASSIQUE, EMI,
UNIVERSAL MUSIC
• TICKETS FOR OPERAS WITH FNAC
• COMMUNICATION : NEWSLETTER,
CROSS-PROMOTION, RADIO ADS, PRINT
ADS, EXPOSURE ON THE WEB …
IN-APP DEEZER (www.deezer.com/fr/#/app/arte-verdi)
BILLETTERIE FNAC

21. SEASON’S PROGRAMMING WITH
THE OPERA ROYAL DE WALLONIE
A CASE STUDY OF PARTNERSHIP
LA FANCIULLA DEL WEST – OPERA ROYAL DE WALLONIE

22. 22
CREATING STRONG PARTNERSHIPS
WITH LYRICAL INSTITUTIONS
PARTNERSHIP FOR A SEASON OF PROGRAMMES
LA FANCIULLA DEL WEST - PUCCINI
L'ITALIANA IN ALGERI - ROSSINI
PRODUCTIONS FROM THE 2012/2013 SEASON
OF THE OPERA ROYAL DE WALLONIE :
• STRADELLA - CESAR FRANCK (TV+Web)
• WILLIAM TELL - ANDRE GRETRY (TV+Web)
• CAVALLERIA RUSTICANA - PIETRO MASCAGNI
I PAGLIACCI - RUGGIERO LEONCAVALLO
• L'ITALIANA IN ALGERI - ROSSINI
• LA FANCIULLA DEL WEST - PUCCINI
• LA FORZA DEL DESTINO - VERDI

23. THE PERFECT AMERICAN – TEATRO REAL (MADRID)
CONTACT. GUILLAUME KORDONIAN
G-KORDONIAN@ARTEFRANCE.FR