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ARTE LIVE WEB Opera Europa annual conference (2013-04-04) (ENG)
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ARTE LIVE WEB Opera Europa annual conference (2013-04-04) (ENG)

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ARTE LIVE WEB Opera Europa annual conference - 4th April 2013, Vienna. Lecture dedicated to the broadcasting of Opera on Arte Live Web by Guillaume Kordonian (responsible of Arte Live Web, Arte …

ARTE LIVE WEB Opera Europa annual conference - 4th April 2013, Vienna. Lecture dedicated to the broadcasting of Opera on Arte Live Web by Guillaume Kordonian (responsible of Arte Live Web, Arte France).

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ARTE is launching into the whirlpool of summer festivals via premium partnerships. The channel’s aim is to cater for all tastes and air on all media (computer, tablets, smartphones…) a wide variety of music and dance shows.On Arteliveweb.com, ARTE’s digital platform dedicated to music and performing arts, you can stream a fine selection of free-to-watch live and recorded shows available for several months on all media. Enjoy over 600 events and 300 live broadcasts per year !

En plongeant dans l’effervescence des festivals de l’été grâce à des partenariats de qualité, ARTE a pour ambition d’offrir à tous les publics le meilleur de la scène, dans toutes ses formes et sous différents formats! Arteliveweb.com, la plateforme numérique d’ARTE dédiée aux spectacles de musique et de danse, diffuse gratuitement, en direct et en différé pendant plusieurs mois, une sélection de spectacles exceptionnels. C’est plus de 600 spectacles et 300 directs par an, disponibles sur tous les supports !

Dank ausgezeichneter Partnerschaften kann ARTE aus dem reichen Angebot der Sommerfestivals schöpfen und herausragende Aufführungen und Konzerte in ihrer ganzen Vielfalt präsentieren. Die Plattform http://liveweb.arte.tv/ bietet jährlich mehr als 600 Events, davon 300 Liveübertragungen aus den Bereichen Musik, Tanz und Theater. Und das alles kostenlos live sowie über mehrere Monate abrufbar, beispielsweise via Smart TV, Tablet oder Smartphone!


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  • 1. OPERA EUROPA – 4th APRIL 2013 GUILLAUME KORDONIAN THE BEST OF PERFORMING ARTS POP ROCK – CLASSICAL MUSIC – JAZZ - DANCE
  • 2. COSI FAN TUTTE - TEATRO REAL (MADRID) WHY ARTE LIVE WEB IN 2009 ? OBJECTIVES & EDITORIAL POLICY
  • 3. 3 OBJECTIVES • GOING BEYOND THE LIMITATIONS OF TV BROADCASTS • ADDING DEPTH TO ON-AIR PROGRAMMES WITH NEW CONTENTS • CREATING NEW OPPORTUNITIES FOR PROGRAMMES WHICH DO NOT MATCH TV EDITORIAL POLICY A STRONG IDEA SINCE 2009 FREE ONLINE BROADCASTING OF HIGH QUALITY LIVE PERFORMING EVENTS
  • 4. 4 A STRONG IDEA SINCE 2009 EDITORIAL POLICY • BROADCASTING FULL PERFORMING ARTS SHOWS • SHOWING TODAY’S PERFORMING ARTS SCENE • NUMEROUS LIVE PROGRAMMES • SPANNING THE WHOLE RANGE OF GENRES • NURTURING NEW TALENT
  • 5. WHAT IS ARTE LIVE WEB IN 2013 ? KEY FIGURES NABUCCO – TEATRO DELL'OPERA DI ROMA
  • 6. 6 A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES FULL BROADCASTS 2012 LIVE BROADCASTS HOURS AVAILABLE ON THE WEBSITE  www.arteliveweb.com
  • 7. 7 A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES HELLFEST FOLLE JOURNEE DE NANTES SOIREE DE POCHE FESTIVAL FLAMENCO (NIMES) 2012 RECURRENT FORMATS EUROPEAN FESTIVALS COVERED
  • 8. 8 A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES A VARIETY OF MUSIC STYLES DANCE WORLD JAZZ BLUES Source : XITI - % visits OPERA CLASSICAL MUSIC POP ROCK ELECTRO
  • 9. 9 AN EVER GROWING AUDIENCE T1 T2 T3 T4 T1 T2 T3 T4 2011 2012 MONTHLY VISITS Source : XITI – (*) T4 2012 versus T4 2011 2012 ANNUAL GROWTH*
  • 10. 10 AN EVER GROWING AUDIENCE Source : XITI – Videos viewed SOME OF OUR MOST SUCCESSFUL PROGRAMMES – 2012/2013 ARCTIC MONKEYS L’OLYMPIA N°1 2012 GONZALES SALON DE MUSIQUE N°6 2012 LA TRAVIATA FESTIVAL D’AIX DON QUICHOTTE OPERA DE PARIS CARMEN OPERA DE LYON LA TRAVIATA LA MONNAIE - BRUSSELS
  • 11. WHY IS ARTE LIVE WEB DIFFERENT FROM ARTE+7? EDITORIAL & BROADCASTING STRATEGY ZAUBERFLOETE – FESTSPIELHAUS BADEN BADEN
  • 12. 12 ARTE LIVE WEB IS MUCH MORE THAN CATCH-UP TV… PROGRAMMES (music & dance) DAYS (CATCH-UP TV) PROGRAMMES MONTHS (AVERAGE RIGHTS’ DURATION)
  • 13. 13 ARTE LIVE WEB IS MUCH MORE THAN CATCH-UP TV… • IN TUNE WITH LATEST MAJOR EVENTS • PUTTING EVENTS IN CONTEXT TEXTS, VIDEOS, PHOTOS, AUDIO, BONUS FEATURES… • BRINGING TOGETHER MUSICAL & DANCE EVENTS FOR MORE EXPOSURE
  • 14. WHAT ABOUT OPERA ON ARTE LIVE WEB ? 2013 PROGRAMMING CLAUDE – OPERA NATIONAL DE LYON
  • 15. 15 OPERA ON ARTE TV CHANNEL CLOSE COLLABORATION WITH MAJOR EUROPEAN INSTITUTIONS CONTEXTUALISATION OF THE EVENTS (REPORTS, PRESENTATION) BETWEEN CLASSICAL MASTERPIECES AND MODERN OPERAS EACH YEAR PRIME-TIME LIVE SPECIAL PROGRAMMES MAJOR PRODUCTIONS FROM THE BEST EUROPEAN THEATERS BALANCE
  • 16. 16 OPERA ON ARTE LIVE WEB 2013 NEW OPERA PRODUCTIONS CATALOG PURCHASES OF OPERAS (VERDI’S WHOLE WORKS…) ARMEL OPERA FESTIVAL’S CONTEST CLASSICAL BALLETS PURPOSE-BUILT THEMED WEBSITES WITH AN ENHANCED EDITORIAL OFFER
  • 17. 2013. CELEBRATION OF VERDI’S 200TH BIRTHDAY A CASE STUDY OF SPECIAL COVERAGE LA TRAVIATA - THÉÂTRE DE LA MONNAIE (BRUSSELS)
  • 18. 18 VERDI’S 200TH BIRTHDAY. AMBITION A DEDICATED WEBSITE ON VERDI – TO BECOME A LANDMARK OFFERING ALL ARTE’S CONTENT ON VERDI DURING 2013 LAUNCH LIVE BROADCASTING OF LA TRAVIATA AT THEATRE DE LA MONNAIE (BRUSSELS)  www.arteliveweb.com/verdi
  • 19. 19 VERDI’S 200TH BIRTHDAY. PROGRAMMING CONTENT THE WHOLE OF VERDI’S OPERAS ON ARTE LIVE WEB MANY PROGRAMS FOR BI-MEDIA BROADCASTING (TV–WEB) • GALA VERDI BADEN BADEN (12/2012) • TRAVIATA AIX (03/ 2013) • RIGOLETTO AIX (07/2013) • DON CARLO SALZBOURG (08/2013) • NABUCCO ROME (10/2013) • REQUIEM SCALA (11/2013) • IL TROVATORE BERLIN (11/2013) • TRAVIATA SCALA (12/2013) • PASSION VERDI • SAGA OPÉRA • MAESTRO SPÉCIAL AN ENHANCED EDITORIAL OFFER WITH ARTICLES, PHOTOS, AUDIO PLAYLISTS … FALSTAFF - TEATRO REGIO DI PARMA DON CARLO - TEATRO COMUNALE DI MODENA ATTILA - TEATRO REGIO DI PARMA
  • 20. 20 VERDI’S 200TH BIRTHDAY. PARTNERSHIP & COMMUNICATION • AUDIO PLAYLISTS, WEB-RADIOS, IN-APP WITH DEEZER • CD BOX SETS: RADIO CLASSIQUE, EMI, UNIVERSAL MUSIC • TICKETS FOR OPERAS WITH FNAC • COMMUNICATION : NEWSLETTER, CROSS-PROMOTION, RADIO ADS, PRINT ADS, EXPOSURE ON THE WEB … IN-APP DEEZER (www.deezer.com/fr/#/app/arte-verdi) BILLETTERIE FNAC
  • 21. SEASON’S PROGRAMMING WITH THE OPERA ROYAL DE WALLONIE A CASE STUDY OF PARTNERSHIP LA FANCIULLA DEL WEST – OPERA ROYAL DE WALLONIE
  • 22. 22 CREATING STRONG PARTNERSHIPS WITH LYRICAL INSTITUTIONS PARTNERSHIP FOR A SEASON OF PROGRAMMES LA FANCIULLA DEL WEST - PUCCINI L'ITALIANA IN ALGERI - ROSSINI PRODUCTIONS FROM THE 2012/2013 SEASON OF THE OPERA ROYAL DE WALLONIE : • STRADELLA - CESAR FRANCK (TV+Web) • WILLIAM TELL - ANDRE GRETRY (TV+Web) • CAVALLERIA RUSTICANA - PIETRO MASCAGNI I PAGLIACCI - RUGGIERO LEONCAVALLO • L'ITALIANA IN ALGERI - ROSSINI • LA FANCIULLA DEL WEST - PUCCINI • LA FORZA DEL DESTINO - VERDI
  • 23. THE PERFECT AMERICAN – TEATRO REAL (MADRID) CONTACT. GUILLAUME KORDONIAN G-KORDONIAN@ARTEFRANCE.FR