Artefact WWU ID Lecture, April 3, 2008

Slide 3: Albert Tan Creative Director Former Global Brand Manager MSN / Windows Live

Slide 8: Ken Fry Design Director Former Design Manager Microsoft Hardware Group

Slide 13: Olen Ronning User Experience Designer

Slide 17: What a great bunch of guys

Slide 23: See this look? This is the look of having been sanding aluminum by hand for 28 days straight.

Slide 27: CHRISTOPHER KONRAD Research Director 17 Employees AGNIESZKA GIRLING Director of Product Strategy MARTIJN VAN TILBURG Design Director ALBERT TAN Creative Director ROB GIRLING KEN FRY Design Director Principal, Co-founder SABRINA BOLER Design Director D i Di t GAVIN KELLY JENNIFER DARMOUR Principal, Co-founder User Experience Designer PRARTHANA PANCHAL User Experience Designer OLEN RONNING User Experience Designer JOSH HINDS User Experience Designer NATHAN ROBERTON User Experience Designer, Prototyper CHRISTOPHER HLAVATY User Experience Designer, Prototyper KEVIN WONG User Researcher

Slide 29: 5th floor.

Slide 34: Design Experiences D i E i

Slide 35: What i Wh t is Experience Design?

Slide 37: What makes this great?

Slide 38: What is Experience Design for technology- technology driven products?

Slide 40: What makes this great?

Slide 42: Or this?

Slide 44: And all of this

Slide 49: ?

Slide 52: What happens in that big empty void in the middle?

Slide 57: Hardware H d Software S ft

Slide 58: Hardware H d Software S ft Experience

Slide 59: Physical Ph i l Digital Di it l Experience

Slide 60: Is Industrial Design Dying?* *in the world of technology gy

Slide 62: Yes ID is dead Yes, dead.

Slide 63: Industrial design is NOT dying, it’s evolving… y g g

Slide 64: Industrial design is NOT dying, it’s evolving… y g g I’m not dead yet

Slide 65: Technology is evolving the way we Experience products products.

Slide 67: ISBN 978-0262693264

Slide 68: Evolution of products and d t d society

Slide 70: Design = Art

Slide 71: Lathing is hard work work… Design = Art

Slide 72: This guy

Slide 73: Artifacts

Slide 75: Design = Function

Slide 77: Black is the new Black.

Slide 78: Machines

Slide 80: Design = Form + Function

Slide 82: It s It’s so smooth and sexy… sexy

Slide 83: … like my cigarette and my mustache.

Slide 84: Products

Slide 86: And this guy

Slide 87: Design = Form + Function + User Experience

Slide 88: It s It’s not a Newton. Newton

Slide 89: Gizmos

Slide 90: Technology is also changing the way we Design products products.

Slide 91: no. of disciplines di i li time

Slide 92: no. of disciplines di i li Craftsman time

Slide 93: no. of disciplines di i li Industrial Design+ Brand+ Craftsman Engineering time

Slide 94: Product Vision+ Industrial Design+ Engineering+ Engineering Branding+ Marketing+ no. of UX Design+ disciplines di i li Industrial User Design+ Research+ Brand+ Software Craftsman Engineering Development+ … time

Slide 95: Ouch. Product Vision+ Industrial Design+ Engineering+ Engineering Branding+ Marketing+ no. of UX Design+ di i li disciplines Industrial User Design+ Research+ Brand+ Software Craftsman Engineering Development+ … time

Slide 103: a whole software platform h l ft l tf

Slide 104: Multi-disciplinary. Cooperative. p

Slide 106: Technology is changing disciplines.

Slide 107: Multi Cross- disciplinary.

Slide 108: Blending Roles.

Slide 110: T-Shaped People Shaped People. -Tim Brown Ideo

Slide 112: Jack.

Slide 113: Industrial Designer g Engineer Artist

Slide 114: Interaction Artist Brand Designer g Engineer Computer C Prototyper Programmer

Slide 115: Blending Product Experiences g p Ph i l Physical Digital Di i l Experience

Slide 116: Blending Product Experiences g p Ph i l Physical Digital Di i l Experience BRAND

Slide 119: Touch

Slide 123: What Next? ?

Slide 124: How much i it thi ? H h is this?

Slide 125: Or this?

Slide 126: .65 watts 65

Slide 127: $0.50 $0 50

Slide 128: the new singularity i l it - Mark Rolston Frog Design

Slide 130: Digital Physical Experience

Slide 135: Technology is changing our world.

Slide 136: Product Experiences

Slide 137: Product Design

Slide 138: Who?

Slide 139: You. You

Slide 140: Thank you.

Slide 141: www.artefactgroup.com/frontier

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