Living Cannabis Deck V1


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Living Cannabis Deck V1

  1. 1. CONFIDENTIAL LivingCannabis.comThursday, November 17, 11
  2. 2. LivingCannabis : Connecting Patients & Dispensaries Connect With Dispensaries, Activists, Growers, and others via friend invites NewsLine - members update each-other via status. Members inform each-other via text, photos, videos, and web links Patients create profile describing medicinal usage for cannabis, their symptoms, their preferred strain, and optionally upload doctor patient medicinal cannabis recommendation document and drivers license. Dispensaries create a profile of their Dispensaries simply review a patients business, and enter/import product profile, and setup their dispensary catalog with currently available cannabis account. products with pricing, and dosages. LivingCannabis.comThursday, November 17, 11
  3. 3. Team & Advisors Founder; Art Cote is a seasoned commercial software developer with 20+ years Art Cote experience working with clients to design and implement their product visions. Art designed and implemented and LivingCannabis for iphone/ipad. Founder; Eric Coté is a talent that combines 5 years of knowledge and direct experience in the cannabis industry; A graduate of Oaksterdam University, Eric is highly trained in all aspects of the  industry. As asst. manager/ purchasing Eric Cote agent with Harborside Health Center, he employed his  diverse skill-set to continue the growth and prosperity of the leading Medical cannabis dispensary on the west coast. Through his position as  co-host for Cannabis Times Radio and the Northern California Medicinal Cannabis Radio Show,  Edward Advisor; SVP Commercial Gaming Industry with 20+ years Moalem of executive experience bringing gamers ideas to the market. LivingCannabis.comThursday, November 17, 11
  4. 4. Market Profile Cannabis currently enjoys medical-legal status in 16 states. There are 3 active medicinal cannabis markets: California, Colorado, & Michigan, while the remaining states are defining operational terms. The market is estimated between $2 – $6 billion annually In November 2011, “Legalize Cannabis” Ballot initiatives will be appearing in California, Florida, and one at the federal level. Cannabis is currently legal in 4 countries: Spain, Netherlands, Portugal, and Brazil. LivingCannabis.comThursday, November 17, 11
  5. 5. Market Size Medicinal Cannabis Cannabis Legalized ( State and/or Federal) 1 – 1.5 million americans are currently legal medical marijuana patients (in 16 states) It is estimated that nationally, there are approximately 12 million regular users of cannabis. Conservative signup-level of 1%, or 150,000 new members in the A broader market if legalized at state / first year. federal levels if ballot initiatives successful Target of 500,000-700,000 users in 1-4 years is predicted While is available to patient and non-patient alike, our preliminary target is active-patients. is attractive to both the medicinal and non-medicinal cannabis user right out of the gate. LivingCannabis.comThursday, November 17, 11
  6. 6. Competitors Key Competitor Potential Entrants LC Competitive Advantage LC’s Defensibility Sticky connection between Patients & Dispensaries akin to LinkedIn or Facebook Superior overall technology/infrastructure - fully scalable Patient uploads Doctor recommendation & drivers license into profile for direct dispensary access Better User ‘Stickiness’ Dispensary database including each state with medicinal cannabis laws. Connects Dispensaries directly to patients More features (cannabis strains, dispensaries, activism, etc) LivingCannabis.comThursday, November 17, 11
  7. 7. Value To User Patient Dispensary Industry Ease Of Use Conveniently and securely store a pdf of patients’ doctors Easily and securely imports or Offers a private social network medical recommendation, and enters catalog information with exclusive to cannabis, linking the drivers license, retrievable via picture, description, pricing and community via NewsLine, and profile by dispensaries (privacy dosage via a simple entry and sharing information. level set in settings) import facility. Free to dispensaries while initial Costs member-drive is pursued, Price points will be assigned post Free to patients low monthly cost after member- 6-9 month member-drive as user targets are reached (6-9 months) categories come on board Dispensaries maintain a Establishes connection between connection with patients & Benefits patient & dispensaries via Direct access to patients, and a others via NewsLine status network of industry actors all NewsLine status updates, and via updates, and via profiles. This updating their NewsLine and respective profiles, where affords dispensaries in-NewsLine keeping everyone connected. products & pricing are available, marketing opportunities in and other pertinent information. realtime. LivingCannabis.comThursday, November 17, 11
  8. 8. User Acquisition Launch Grow Mature Viral video / blogs / links Signup Dispensaries With Products Partner Content Sites Web-based marketing, adjusted campaigns based on market/member response. Postcards Available At Dispensaries Ads in properties like Cannabis Times Magazine TwitterFeed Real-time (TweetAdder) Marketing via cannabisstrains, istrainguide, and livingcannabis channels 20,000+ combined followers Social Network Gorilla Marketing Marketing To Branding Partners Events via Linkedin, Facebook, G+ Physicians, Growers and Others In Industry And Sponsorship Marketing To Cannabis Events Merchandise (hats,t-shirts,activism bracelets) LivingCannabis.comThursday, November 17, 11
  9. 9. Business Model User Acquisition User ‘Stickiness’ Revenue Sources Patients Social Dispensary iPhone/iPad NewsLine Web-based ‘In App’ (status Directory Advertising Purchases Doctors updates) Dispensaries Cannabis Location- Service Fees (e.g Dispensary Strain Activism based Products Database Advertising Listings) Care Givers Labs Dispensary (Private) Member Brand-Partner Data Services Product Advertising / (e.g. Cannabis Messaging Services Pharmacokinetics) Catalogs Growers Seed Banks Med Cannabis Data Professional Cannabis Dr Pharmacokinetics Collection (e.g. online Services To The Network Program Industry Surveys) Activists LivingCannabis.comThursday, November 17, 11
  10. 10. Financials Assumptions Investment $3.5m IRR 32% LivingCannabis.comThursday, November 17, 11
  11. 11. Exit Strategy Offers GeneralCannabis the opportunity to enhance their WeedMaps product offering via our detailed cannabis strain directory (WeedMaps is incomplete), and NewsLine social network, as well as IPO superior technology and infrastructure. LivingCannabis.comThursday, November 17, 11
  12. 12. Risks & Precautions Risks Mitigate Precautions Relatively Low barriers to Develop name-brand to ensure high market penetration/ growth rates; patient entry; new competitors proprietary technologiers Employ teams extensive experience with social & Slow initial growth viral marketing to ensure growth File technology patents; Existing competitors adding feature set would be difficult to integrate with a similar features boxed product Lack Of User Stickiness Feature rich services induce users to be ‘sticky’ LivingCannabis.comThursday, November 17, 11
  13. 13. Status Of Project Principle software development has concluded, beta testing is under way with a limited release to dispensaries, then release to public beta. The following slides document the major features of LivingCannabis. LivingCannabis.comThursday, November 17, 11
  14. 14. Main Page The main NewsLine page after login. LivingCannabis.comThursday, November 17, 11
  15. 15. Dispensary Profile Dispensary profile page with product catalog LivingCannabis.comThursday, November 17, 11
  16. 16. Find A Member / Dispensary LivingCannabis.comThursday, November 17, 11
  17. 17. Review Invites LivingCannabis.comThursday, November 17, 11
  18. 18. Messaging Page LivingCannabis.comThursday, November 17, 11
  19. 19. Dispensary Directory LivingCannabis.comThursday, November 17, 11
  20. 20. Cannabis Strain Directory LivingCannabis.comThursday, November 17, 11